Free, at-home program promotes health, exercise and nutrition for children and families

WEST DES MOINES, Iowa (June 2, 2015) ? Even though school is out and kids no longer have their routine physical education classes, parents can keep them active this summer with the newly launched Hy-Vee KidsFit website. Hy-Vee, Inc. designed this free, online program to help kids and families make health, exercise and nutrition priorities in their everyday lives.

Hy-Vee KidsFit is an interactive health and wellness website for children, teens and families that offers a free, online personal trainer. The workouts and activities featured on KidsFit require no equipment or gym memberships, making it accessible to children and teens of all skill levels. The website ? www.hy-veekidsfit.com ? also features fun workout videos, nutrition blogs written by Hy-Vee dietitians and health lessons.

"At Hy-Vee, we want to make it easier for kids and families to make healthier choices. With its easy, fun format, Hy-Vee KidsFit inspires families to establish good fitness and nutritional habits in their daily lives," said Andy McCann, executive vice president and chief health officer at Hy-Vee.

"We know that not every child has the access or interest to play organized sports. We hope a broad range of kids can use the free KidsFit tools to stay active and healthy. Even children who participate in sports can benefit from having equipment-free workouts and tutorials on their computers or phones," McCann added.

The program was developed by certified personal trainer Daira Driftmier, who also serves as the online fitness coach on KidsFit.

"I am excited to help children and families learn more about health, exercise and nutrition," Driftmier said. "My goal is to inspire the next generation to commit to making healthy choices. I want kids to see that fitness is fun and show them how to make it part of their daily routine so they can be healthy for life."

As part of KidsFit, children ages 7-17 and their families can sign up for the 5-Week Challenge, which provides kids with a structure to take control of their personal health and fitness. Participants will earn virtual trophies and badges to help monitor their progress during the 5-Week Challenge, and they will be encouraged to stick to their goals through Driftmier's videos.

Hy-Vee KidsFit was recently introduced at the Exercising Your Character event in Des Moines, Iowa, which teaches fourth- and fifth-grade students about physical fitness, goal setting and character development. To celebrate the announcement, more than 7,300 children from 82 Iowa schools attempted to break the Guinness World Record for most individuals performing jumping jacks simultaneously.

For more information, visit www.hy-veekidsfit.com, or follow Hy-Vee KidsFit on Facebook at www.facebook.com/hyveekidsfit.

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Janine Schwendinger placed first out of 18 designers in the finals of the companywide competition

WEST DES MOINES, Iowa (April 14, 2015) ? Eighteen of Hy-Vee's most creative cake designers from across the Midwest competed Saturday for a shot at being named Hy-Vee's best cake designer in the finals of Hy-Vee's 2015 Cake Designer Challenge.

Janine Schwendinger, cake designer at the Hy-Vee Barlow Plaza store in Rochester, Minnesota, rose to the top of the competition, taking home first place and the Designers' Choice Award. Linda Schneider of Ankeny No. 1 Hy-Vee in Ankeny, Iowa, placed second and Amy Murtha of Belton Hy-Vee in Belton, Missouri, placed third.

"This has been a goal of mine for years, so I'm very happy to have won. It really validates what I do every day and my abilities," Schwendinger said. "Winning the Designers' Choice Award meant a lot to me because it shows that my peers respect what I do, and that means the world to me. One of the best parts of coming to the finals is getting the chance to meet up with my fellow designers. It's really a reunion for us as much as it is a competition."

The designers had four hours to decorate a three-tiered wedding cake and a specialty cake of their choosing in front of spectators at Jordan Creek Mall in West Des Moines. The top three finishers of the final competition earned $1,700, $750 and $500, respectively. Additionally, Schwendinger took home $500 for the peer-voted Designers' Choice Award.

The entrants were scored on the cakes' technical appearance, icing appearance and level of difficulty. Designers were judged by a panel of experts, including celebrity guest judge Joshua John Russell from the television shows "Food Network Challenge" and "Last Cake Standing."

Russell, an accomplished and well-known pastry chef and cake designer, said he was excited to help judge at the finals and to see the designers' creations.

"The unique thing about Hy-Vee is their cake designers have the flexibility to use their creativity to try innovative ideas and design new creations. The designers at Hy-Vee are incredibly talented, and it was great to see them in action," Russell said. "Congratulations to all the award winners and all the competitors for designing some extraordinary cakes."

Throughout February, more than 190 designers competed in six regional semifinal events throughout Hy-Vee's eight-state territory in the 2015 Cake Designer Challenge. The top three designers at each semifinal competition advanced to the finals.

"The Hy-Vee Cake Designer Challenge Finals was a great opportunity to highlight the top 18 designers in our company and show the public the outstanding quality and truly unique creations offered in Hy-Vee stores," said Ray Doughan, assistant vice president of bakery operations at Hy-Vee. "Hy-Vee has more than 400 talented cake artists across the region who help create one-of-a-kind cakes and special memories for customers each day. Congratulations to all of the award winners and participants ? all of whom we are proud to call part of our team."

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Hy-Vee, Inc. is an employee-owned corporation operating more than 235 retail stores across eight Midwestern states with sales of $8.7 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Supermarket News, the authoritative voice of the food industry, has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. For more information, visit www.hy-vee.com.