AMBLER, PA - Springtime has arrived and it's time to dust off the "to do" list. But, how does a homeowner decide which projects should take priority? According to Mark Clement, host of MyFixItUpLife home improvement radio show, start by selecting those projects that are the most important for enhancing the functionality of the home.

"National Home Improvement Month in May is the ideal time to shine the spotlight on annual home projects that should never be overlooked," says Clement, a professional contractor in Pennsylvania. "Sure it's great to work outside in the garden this time of year, but that task should take second place behind evaluating and fixing major components of the house.

"A home's curb appeal is important, but working on the structural aspects of the home should always take priority. For example, every year homeowners should be evaluating the condition of their roof, siding, windows, gutters and other exterior products that they rely on daily to keep their family safe and secure."

Clement, who is currently renovating his own 100-year-old home, understands that all products in and on the house will eventually need to be replaced. "We just replaced the original wood door on our home with a fiberglass door," says Clement. "That old door should have been removed a decade ago because it lost its functionality and was an energy drain on our home. The new Therma-Tru fiberglass door is energy-efficient, stylish and helps secure our home."

According to Clement, there is a "must do" list of five items that homeowners should review every year during National Home Improvement Month. "May is the ideal time weatherwise to do these checkups and replacement work for the home," says Clement. "It makes sense economically to make any needed changes to the roof, windows or doors when such work will have the least impact on energy bills."

The list recommended by Clement includes:

Item #1 - Check the roof. Using either a ladder or binoculars from across the street, look for problem areas, such as missing or broken shingles, along with roofing tiles that may be "flapping" in the wind. These are all indications that a new roof may be in your future. If that's the case, research the newer products on the market, such as polymer shake and slate roofing tiles. These impact-resistant tiles are man-made in a wide variety of colors. Some roofing tiles, like those from DaVinci Roofscapes® that Clement chose for his home, are fire- and hail-resistant. They also have a 50-year limited warranty.

Item #2 - Clean and assess the home's siding. Pressure-washing works well for many homes to remove dirt and algae that can grow on siding, but remember never to pressure-wash windows or their screens. The extreme high pressure could crack or destroy the caulking around the units. While cleaning the siding, make sure to check for changes in the exterior from the previous year and be alert to buckling, warping or insect damage that may need to be fixed.

Item #3 - Evaluate the windows. If you find that windows in the home don't operate easily, there's air leaking in or out of the units, or there's condensation between the glass panes, then it may be time to seriously consider replacement windows.

Vinyl framed windows have the highest growth rate in the country due to their energy-efficiency, aesthetic appeal and durability. Some of the best have fusion-welded corners and multi-chambered construction. Plus, maintenance hassles are so low you'll forget the horrors of rotting frames, scraping and repainting that come with wood windows. For his renovation project, Clement selected Simonton vinyl windows. The award-winning company impressed him with its 65-year history, strong product warranty and return-on-investment with their quality ENERGY STAR® qualified windows.

Item #4 - Check on the gutters. Don't underestimate the importance of the gutter system on the home. Each year homeowners should check to make sure their gutters are unclogged and remain sloped for proper drainage. Plus, make sure the water running off the roof doesn't cause damage to the building structure, landscaping or property below the roof.

The Gutter Installers Association (GIA) recommends using GIA-certified contractors to perform a physical inspection of your existing gutters to check for leaks, ensure proper slope for good drainage and offer advice on a variety of gutter protection systems.

Item #5 - Spend time with the main entry door. If homeowners can see light around the door from the inside, the door is hard to close or lock, or the door itself is warped, it's time to consider a new door. Even if you can't see light, air may be moving through gaps in the weather stripping at a surprising rate.

Think about the weather conditions that a home's door faces along with the energy bills. If either run to the extreme, consider replacing an entryway with a high-performance fiberglass door (which can have up to four times more insulation value than wood doors). Homeowners can also request features such as the Tru-Defense® Door System* from Therma-Tru Doors that features enhanced weatherstripping, corner seal pad, door bottom sweep and profiled sill that all work together to provide strength and stability in the entry door.

For more home improvement tips, visit www.myfixituplife.com.

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*See www.thermatru.com for complete details on the Tru-Defense® Door Systems.

ENERGY STAR is a government program that helps consumers protect the environment through superior energy efficiency and is a registered trademark of the U.S. Department of Energy and the U.S. Environmental Protection Agency.

 

 

Web Site Resources:

·       www.davinciroofscapes.com

·       www.simonton.com

·       www.thermatru.com

·       www.myfixituplife.com

 

KANSAS CITY, KS - In a world filled with "make-your-own" opportunities for everything from ice cream concoctions to custom-creations for morning coffee, people are now embracing the idea of personalizing their roof with custom color blends.

Research at DaVinci Roofscapes®, the color leader in the polymer roofing industry, shows a dramatic increase in the amount of custom blend roofing color combinations ordered in 2011 over 2010. While all product lines saw advancement in color combination requests, the company's Bellaforté product line saw the most substantial increase as requests for custom color blends rose from four percent in 2010 to 38.7 percent of its sales in 2011.

"One large order for a Bellaforté roofing project in Bali involving a custom blend of Light Clay, Medium Terracotta and Dark Terracotta which significantly increased these numbers, but we've seen strong sales growth within the past year in virtually all of our color blend options," says Ray Rosewall, CEO and president of DaVinci Roofscapes. "Once we added in our eight new colors and eight additional color blend options in early 2011 we saw color selections start to skyrocket."

Rosewall feels that people are gaining confidence in adding colors to their roofs to reflect their personalities and accent the entire home structure. "Homeowners are breaking away from the traditional monochromatic blacks and grays on a roof by adding in accent colors and varied shades of colors," says Rosewall. "It's a matter of people becoming more educated on roofing color options and feeling more empowered to make personal design statements on their home's exterior."

DaVinci Roofscapes offers the largest roofing color selection in the industry with a total of 49 standard colors and 28 standard color blends. Custom color blends are virtually limitless, since people can create their own blends using any of the 49 available colors.

Colorful Roofs

In 2011, more than 30 percent DaVinci's Valoré Slate products sales came from custom blends compared to just seven percent in 2010. The addition of new color blend options in 2011 of Castle Gray, Milano, Evergreen and Sabino accounted for more than 30 percent of the sales for the year of the product line.

"This comes down to DaVinci offering more colors in 2011 and people responding by embracing the color options," says Rosewall. "We've seen escalating numbers in all our product lines this past year as people seek out and purchase more colorful roofing options."

According to national color expert Kate Smith, DaVinci's strategy of offering an abundance of roofing colors perfectly matches consumer's current "color empowerment" mind frame. "My latest color trends report clearly shows that self expression through colors is a popular way for people to project their personalities," says Smith, chief color maven at Sensational Color.

Smith, who authored the "FRESH Exterior Colors" guide for DaVinci in 2011, is not surprised by the growing number of people who are choosing to create their own custom color combinations for their roofs. "Today's consumers --- especially those who grew up in front of a computer screen --- are not satisfied with the mundane in life. They embrace the idea of experimenting with color combinations and rely on the colors on their home's exterior to express their sense of style.

"This doesn't mean the combinations of colors they're choosing are bright or outrageous. It simply means that these consumers want to have the ability to choose from a variety of color options or have a hand in customizing the final look of their home's exterior."

To assist homeowners and professionals with roofing color decisions, DaVinci offers its popular online DaVinci Color Studio. Located at http://davinciroofscapes.com/color-studio.php, the free online site includes the "FRESH Home Exterior Colors: 5 Steps for Finding the Perfect Hues for Your Home" step-by-step downloadable guide, a Color Designer tool, an "Ask the Color Expert" section, a Color Studio FAQ and the DaVinci Masterpiece Gallery portfolio of home projects.

"Color From the Top Down" Sweepstakes

Consumers interested in creating their own dream roof color can participate in DaVinci's "Color From the Top Down" online sweepstakes currently underway. To participate, Facebook users who "like" DaVinci Roofscapes on Facebook (located at https://www.facebook.com/pages/DaVinci-Roofscapes/119452491414564), can access the sweepstakes.

Users can create their dream roof color combination and submit a form to enter their name in a drawing for two chances to win an Apple® iPad2®. Running from February 13, 2012 through April 30, 2012, the promotion allows people ages 18 and older to create and submit a dream roof color combination via DaVinci's Facebook page.*

DaVinci Color Options

DaVinci offers the widest select of polymer roofing colors in the industry. Slate colors are available in Medium Terracotta, Dark Terracotta, Light Clay, Dark Clay, Light Gray, Medium Gray, Dark Gray, Light Green, Medium Green, Dark Green, Light Brown, Medium Brown, Medium Tan, Dark Tan, Light Purple, Dark Purple, Green Stone, Dark Stone, Slate Gray, Slate Black, Light Violet, Dark Violet and Dark Amber.

Shake colors are available in Light Chesapeake, Medium Light Chesapeake, Medium Chesapeake, Dark Chesapeake, Light Autumn, Medium Light Autumn, Medium Autumn, Dark Autumn, Light New Cedar, Medium Light New Cedar, Medium New Cedar, Medium Dark New Cedar, Dark New Cedar, Light Mountain, Medium Mountain, Dark Mountain, Light Tahoe, Medium Tahoe, Medium Dark Tahoe, Dark Tahoe, Light Weathered Gray, Medium Light Weathered Gray, Medium Weathered Gray, Medium Dark Weathered Gray and Dark Weathered Gray.

DaVinci Roofscapes has manufactured award-winning polymer slate and shake roofing since 1999. The roofing tiles are virtually maintenance free and far more cost effective than the natural product. DaVinci leads the industry in tile thickness, the tile width variety and the greatest selection of subtle earth-toned colors. Company products have a 50-year warranty and are 100 percent recyclable. DaVinci proudly makes its products in America and is a member of the National Association of Home Builders, the Cool Roof Rating Council and the U.S. Green Building Council. For additional information call 1-800-328-4624 or visit www.davinciroofscapes.com.

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KANSAS CITY, KAN. - Harris Interactive©, one of the world's leading market research firms, has completed a comprehensive study on homeowner preferences for roofing and exterior home features. Sponsored by DaVinci Roofscapes®, the color leader in the polymer roofing industry, the nationwide study of homeowners age 40 and older with household incomes of $150,000 or more and who own a single-family home valued at $400,000 or more, finds that homeowners* are eager to select durable exterior products for the home that complement their personalities and that color is important to them when deciding to replace those exterior features.

Conducted between November 22 and December 13, 2011, the Harris Interactive survey was commissioned by DaVinci to establish a benchmark for monitoring homeowners' color attitudes and product opinions related to the exterior of the home. The extensive survey questions dealt with gaining insights into the overall exterior of the home along with specific information on the roof, windows, siding, doors, trim and garage doors.

Some of the key findings of the survey include :

v  A vast majority of homeowners (88 percent) across all regions of the country see the exterior of their homes as one entity and not a sum of its separate components.

v  Color preference for exterior features on the home is driven mostly by homeowners' individual sense of style (45 percent) and their desire to blend in with their surroundings (42 percent).

v  One-third of surveyed homeowners (32 percent) indicate that they are restricted on the color palettes they are allowed to use on exterior features of their homes, usually by a homeowner association or by historical area requirements.

v  Curb appeal is considered extremely/very important to higher end homeowners, particularly those in the Northeast where one-third mentioned curb appeal as being "extremely important" to them.

Colorful Roofs

"We were especially interested to learn what role color plays in the homeowner's mind

when planning for major home improvement projects," says Ray Rosewall, CEO and President of DaVinci Roofscapes. "What we discovered is that color does play an important role when deciding to replace exterior features. In addition, color availability from manufacturers for different exterior features plays a role in what brand a homeowner will purchase.

"At DaVinci, we offer 49 standard colors of polymer slate and shake roofing tiles that can be used to create a virtually infinite variety of color blends for a roof. Hearing these study results confirm that we're on the right track with our color offerings and that homeowners are gravitating to companies that offer a variety of colors for the home exterior."

Survey results indicate that shades of black, gray and brown are currently the most popular colors of roofing products on homes. "These results match up with our ongoing sales records," says Rosewall. "When we talk about color in roofs, we're not talking about orange, pink or purple. We're speaking about dozens of different gradations and shades of brown that we offer, from light clay to dark autumn, or a multitude of gray shades from light gray to dark weathered gray."

Roofing Desires

When considering a new roof purchase, homeowners are far more interested in purchasing a roof that lasts than cutting corners by purchasing a low-cost product. Durability was identified as the number one factor when determining which new roof to purchase, followed closely by longevity. Key factors that received the most mentions as having "a lot" of influence in the decision on what type of roof to purchase include :

·       Durability (88 percent)

·       Longevity (83 percent)

·       Low/no maintenance (72 percent)

·       Resistance to weather (71 percent)

·       Has a warranty (69 percent)

·       Fire resistancy (57 percent)

·       Material the roof is made of (55 percent)

·       Price (50 percent)

"Fortunately the family of DaVinci polymer roofing products satisfies the needs ranked

highest by homeowners in this study," says Rosewall. "Durable and resistant to weather, insects, rot and mold, our recyclable tiles have a 50-year warranty and we offer the most affordable polymer tile on the market today."

One of the other interesting elements of the survey results include influencers that will encourage homeowners to purchase a new roof on an existing home. Not surprisingly, 65 percent of respondents indicated that they would replace their roof if it became damaged from severe weather. After that, significantly lower numbers of people said they would replace their roof soon because it is old and worn out (23 percent), the roof is near the end of its warranty (13 percent), they want a roof that's more energy efficient (12 percent) and their current roof looks bad, is stained or discolored (11 percent).

Study Methodology

This 15-minute survey was conducted online within the U.S. by Harris Interactive on behalf of DaVinci Roofscapes among 1,005 U.S. homeowners age 40+ with household incomes of $150,000 or more and who own a single0family home of at least $400,000 in value in the South and Midwest, at least $500,000 in the Northeast and West (excluding California) and at least $700,000 in California between November 22 and December 13, 2011 (percentages for some questions are based on a subset, based on their responses to certain questions). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

About Harris Interactive

Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant and consumer package goods. Serving clients in over 215 countries and territories through its North American and European offices and a network of independent market research firms, Harris specializes in delivering research solutions that help its company --- and its clients --- stay ahead of what's next. For more information, visit www.harrisinteractive.com.

About DaVinci Roofscapes

DaVinci Roofscapes has manufactured award-winning polymer slate and shake roofing since 1999. The roofing tiles are virtually maintenance free and far more cost effective than the natural product. DaVinci leads the industry in tile thickness, the tile width variety and the greatest selection of subtle earth-toned colors. Company products have a 50-year warranty and are 100 percent recyclable. DaVinci proudly makes its products in America and is a member of the National Association of Home Builders, the Cool Roof Rating Council and the U.S. Green Building Council. For additional information call 1-800-328-4624 or visit www.davinciroofscapes.com.

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