March 29, 2010, Davenport, IA - Senior Star at Elmore Place has become one of the Quad Cities' newest retirement communities - officially opening all of its 236 senior housing apartments that will redefine senior living. The three-building retirement campus, located at 4500 Elmore Avenue, Davenport, IA, features independent, assisted and memory care apartments that focus on spa-style fitness, gourmet-style dining and concierge services promoting quality of life and independence - a philosophy of world class customer service. The community has been under construction through 2009 and is now completed. It is projected to employ 200, as it contributes to economic development along the Elmore corridor with the addition of its residents and visiting families.

"Senior living is completely different than what it used to be," says Elmore Place Executive Director Leslie Dick. "The key is to help families embrace these life changes as positive, opening a new opportunity for socialization and experiences without the feelings of guilt or fear. Those in the Quad Cities contemplating retirement or considering an assisted living or memory care environment for themselves or their parents will find our community ready to enhance lives that can oftentimes be better than before."

The Independent Living complex features 61 apartments, complete with kitchenettes, a luxurious hotel-style dining area, Internet computer stations and fitness facilities such as a therapy pool, Wii lounge and much more. "Seniors can come and go, eat in their apartments or meet friends in our dining room or the pub," explains Dick. Senior Star has hired a chef to cater to all residents in each separate building within the community. "We focus on all aspects of the individual for healthy living including his or her physical, spiritual, mental and social needs. It's our goal that every resident leads what we like to call a 'Stellar Life.'"

The assisted living building has 135 units and is located in the largest building on campus. The residents are supported by a 24-hour care staff, receive assistance in all aspects of daily living, as well as individualized assessments to promote cognitive, emotional and physical independence. The building also features a grand common area for dining and community gatherings.

The memory care community features 40 private apartments and is designed especially for those with memory care needs. "We have incorporated in our memory care building design elements, practices and research-based methodologies from the Alzheimer's Association and the federal Administration on Aging in order to maximize a person's dignity, self-determination and independence," says Christine Gilbert, RN and Elmore Place memory care director. Ms. Gilbert says the new campus includes Destination ProgrammingT and a SnoezelenR room that promotes soothing, sensory experiences.

Senior Star at Elmore Place is managed by Senior Star Services in Tulsa, Okla. Senior Star currently operates or owns nine retirement communities in the Mid- and Southwest. In addition to the Elmore Place property, Senior Star also just opened another community in Romeoville, IL, a western suburb of Chicago.

"We are looking forward to becoming a part of the Quad City community and working with retirees and their children in writing a new chapter in their lives," says Ms. Dick, who relocated from Tulsa after managing a Senior Star property there. "I have found the Quad Cities to be a lot like Oklahoma - friendly and willing to work together to better our hometowns."

"We are a very community-minded organization and are ready to forge partnerships with Quad City senior advocacy organizations to ensure seniors enjoy the quality of life they deserve. Our mission is to help seniors and their families embrace senior living, and we instill this corporate philosophy of compassion in employee training programs from housekeeping to management," says Ms. Dick.
The grand opening event is Saturday, April 10, 11 a.m. - 2 p.m., at Senior Star at Elmore Place, 4500 Elmore Ave., Davenport, IA. To tour the Senior Star Community any time, contact Rhonda Halterman at (563) 359-0100.

About Senior Star
Senior Star, based in Tulsa, Okla., is a private company founded in 1976 and entered the seniors housing business in 1989. Its portfolio currently includes nine retirement communities in six states. As a recognized leader in the seniors housing industry, the company provides independent, assisted living and memory care options. Additional information is available on the Web site, www.seniorstar.com