Duluth, Minn. - Today, maurices announced their participation in Cotton's 24 Hour Runway Show taking place in South Beach, Miami from 8 p.m. EST on March 1 to 8 p.m. EST on March 2. The 2nd annual event is a celebration of the diverse fashion trends across America and maurices will style 10 special cotton looks as part of the 1,440 looks being featured on the runway during the show.

During the 1-2 p.m. EST hour on Saturday, March 2, maurices will showcase various styles that highlight the savvy, fashion conscious attitudes of their consumers, from cotton maxi skirts and denim vests to pinstripe shorts and tie-dye sweaters.

"Cotton's 24 Hour Runway Show is the first national fashion event that maurices is participating in, and we're thrilled to be a part of it," says Lisa Bartlett, Associate Vice President of Marketing at maurices. "We'll be sharing our style inspirations for the maurices girl throughout the show - whether she's enjoying a night out with friends or creating memories through travels across the country."

Other pieces being highlighted in the show include destroyed denim jeans, cotton dresses and ruffled tops. Fashion lovers everywhere will be able view the entire maurices' collection by tuning into http://cotton24hours.thefabricofourlives.com/ where the show will be streamed live for the entire 24 hours. Consumers can also visit maurices.com to purchase select items featuring a cotton content of 60% or more at a 24% discount between March 1-2.

Fashionistas can obtain more information about where to purchase their favorite maurices clothing from the show by visiting http://cotton24hours.thefabricofourlives.com/ or www.maurices.com.

About maurices
maurices, a brand of Ascena Retail Group, Inc. (NASDAQ - ASNA), is the leading hometown specialty store and authority for the savvy, fashion-conscious girl with a twenty-something attitude. Today, maurices operates 850 stores in 46 states and Canada. maurices stands for fashion, quality, value and customer service. Offering sizes 1-24, styles are inspired by the girl in everyone, in every size. For store information and to shop online, visit maurices.com.

# # #

Duluth, Minn. - National women's fashion retailer maurices is inviting customers and the community to support the American Cancer Society Hope Lodge® program.

A network of 31 lodges located in 21 states and Puerto Rico, Hope Lodge provides a home away from home by offering free lodging and support to cancer patients receiving treatment far from home, as well as their caregivers.

maurices is proud to offer a fun new way to help raise awareness and funds for the Society's Hope Lodge program.

Now through December 20, customers can personalize and send a free photo postcard with the Ink Cards app to loved ones anywhere in the world. For each one created, maurices will contribute $1 to the Hope Lodge program, up to $50,000. For more information on creating a card today, customers are encouraged to visit mauricesmerry.com.

maurices will also support Hope Lodge through its seventh annual sale of a custom plush, this year named Hope the Hound. Designed exclusively for maurices, Hope the Hound retails for $6, of which a minimum of $3 from each sale will be donated to Hope Lodge. The cuddly plush is available online and at maurices' 840 locations now through January 31, or while supplies last.

Each year, Hope Lodge saves more than 41,000 patients and caregivers a combined $26 million in lodging expenses. The network of lodges has 970 patient rooms, and the average stay is four to six weeks.

Jessica Jeffers benefited from Hope Lodge in 2011 when she relapsed after treatment for Hodgkin's Lymphoma. Jeffers spent 62 days at Hope Lodge in Minneapolis, Minn., while receiving a stem cell transplant.

"Between the staff, volunteers and other patients Hope Lodge gave me such a supportive environment. It was the perfect place for me to process the emotions of my cancer relapse," said Jeffers.

Brad Hartmann, chief creative officer at maurices, said the company is honored to help thousands of other people just like Jessica who have been impacted by cancer. "We're excited to continue adding new and innovative programs while keeping holiday traditions, such as our custom plush, to support free lodging for cancer patients and their caregivers. We are hoping to raise $250,000 to for this great cause."

In November, maurices was awarded the Excellence in Philanthropy Award from the American Cancer Society, which honors corporations that have provided $1 million or more to the Society in the previous calendar year through a combination of corporate contributions, in-kind support, cause marketing, sponsorships and event fundraising.

"We are very grateful maurices has stepped up to support the American Cancer Society Hope Lodge program," said Roshini George, national vice president of health promotions for the American Cancer Society. "Its financial commitment and continued involvement will help contribute to our goal of saving lives from cancer and creating a world with more birthdays."

Follow this link to view and download a high-resolution photo of Hope the Hound and to tweet or share this news.

About maurices
maurices
, a brand of Ascena Retail Group, Inc. (NASDAQ - ASNA), is the leading hometown specialty store and authority for the savvy, fashion-conscious girl with a twenty-something attitude. Today, maurices operates over 833 stores in 46 states and Canada. maurices stands for fashion, quality, value and customer service. Offering sizes 1-24, our styles are inspired by the girl in everyone, in every size. For store information and to shop online, visit maurices.com

# # #