slumdog-millionaire-small.jpgEarlier this month, I noted that no 10th-place-gross movie has ever won the Box Office Power Rankings title.

That's still true.

But Danny Boyle's Slumdog Millionaire ? which expanded to 589 sites this past weekend and landed in eighth place in overall box office ? could have finished in last place and still won this week's crown.

delgo-small.jpgIf you've heard of the animated Delgo, it's most likely for its infamy. Opening this past weekend in 2,160 theaters, it barely grossed $500,000. Its per-theater revenue was $237, meaning that with an average ticket price of $7 and five screenings per day, a little more than two people showed up each time the movie was exhibited.

Needless to say, Delgo does not show up in this week's Box Office Power Rankings, won once again by Bolt, which is feasting on weak competition such as The Day the Earth Stood Still, a bomb that looks like The Dark Knight compared to Delgo.

Adrian Brody and Jeffrey Wright in Cadillac RecordsCadillac Records opened this past weekend with a respectable $5,023 per theatre, and got good reviews. It came in second place in this week's Box Office Power Rankings behind only Bolt, the unstoppable force that nobody cares about.

But because it was only in 686 theatres, it couldn't make a box-office splash, earning $3.4 million overall and landing in ninth place. And because it was in 686 threatres, it was too big to be one-of-those only-in-major-cities movies that generate buzz and huge per-theatre numbers. (Think Milk.)

milk.jpgNo movie has ever won the Box Office Power Rankings with a 10th-place finish in overall ticket sales. It's certainly possible, but a film has to be perfect or nearly so in every other category to pull it off.

bolt-small.jpgAs we all expected, Bolt ran away with this week's Box Office Power Rankings ... .

Hmmm.

Let's step back a second. That Disney's computer-animated dog won isn't an upset, but its five-point margin is surprising. Even after I began plugging in the numbers, I was anticipating something close to a three-way tie between Bolt, Twilight, and Quantum of Solace. What I didn't process was the effect of the bunching of critical scores ? and the bunching of critical scores higher than we've seen for a few months.

cover_movies.jpgDoes it make sense to get out of the way of a certain blockbuster? Or should studios try to tap into a market being unserved by that which every human is required to see on its opening weekend?

There are certainly examples of effective counter-programming. Mamma Mia! found a $28-million opening-weekend audience despite The Dark Knight's $158-million debut. It has earned more than $143 million in the United States.

Yet the numbers suggest that studios were wise to avoid putting any wide releases against Quantum of Solace.

role_models.jpgIt was odd to read these two things within a few minutes of each other:

On Role Models:

"[T]he kind of movie you don't see every day, a comedy that is funny. The kind of comedy where funny people say funny things in funny situations, not the kind of comedy that whacks you with manic shocks to force an audible Pavlovian response."

On Slumdog Millionaire:

"[O]ne of the rare 'feel-good' movies that actually makes you feel good, as opposed to merely jerked around.

The latter movie opened in a handful of theaters on November 12, so it doesn't show up in this week's Box Office Power Rankings, but Role Models does, and debuts at the top along with the Madagascar sequel.

Seth Rogen and Elizabeth Banks in Zack and Miri Make a Porno The consensus that Kevin Smith's Zack & Miri Make a Porno and Clint Eastwood's Changeling were poor performers - the weakest Halloween weekend in a decade! - certainly isn't based on the track records of the filmmakers.

Zac Efron and Vanessa Hudgens in High School Musical 3: Senior YearThe theatrical success of High School Musical 3 begs a question: Was Disney too slow to capitalize on the success of the original, which drew an audience of nearly 14 million the first two nights it aired in January 2006?

High School Musical 2, after all, got 17 million pairs of eyes with its American television premiere. Maybe it was about building the brand, but that seems like a lot of ticket cash foregone to me.

stone-w.jpgOliver Stone's W. didn't win this week's Box Office Power Rankings, but it did better in every measure than I expected: $10.5 million in box office (fourth place), $5,175 per theater (third), 55 on Rotten Tomatoes (fourth), 56 on Metacritic (fourth). Consistency can pay off, and all that led to a second-place overall finish, behind the just-ahead-in-every-category The Secret Life of Bees (third, first, second, third).

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