JANESVILLE, WISCONSIN (October 3, 2025) — Blain’s Farm and Fleet is excited to announce the opening of Toyland on Saturday, October 18, 7AM, with door-busting deals, surprise giveaways, and a brand-new family experience — indoor trick-or-treating in the afternoon.
Since 1957, Toyland has been a cherished family tradition, marking the unofficial kick-off to the Christmas shopping season. Co-founder Bert Blain’s famous words, “Toyland is about making friends, not making money,” remain central to the retailer’s mission of helping families celebrate the season with affordable gifts for all.
“Toyland is a day families look forward to all year,” said Kristin Stewart, Blain’s Farm and Fleet Chief Customer and Marketing Officer. “From exclusive toy deals in the morning to trick-or-treating in the afternoon, we’re making this year’s celebration a full-day event filled with fun and surprises.”
This year’s Toyland Super Weekend begins Saturday, October 18, and runs through Sunday, October 19.
Be one of the first 100 customers through the doors on Saturday and receive a free 5” Blain’s 70th Anniversary F-150 Raptor Toy Truck. Shoppers will also enjoy scratch-off discount cards all weekend long, available while supplies last, for a chance to unlock even bigger savings and surprise giveaways.
Toyland fun starts early online with an exclusive offer: save 25% on any single toy item from October 2–17. Visit farmandfleet.com for details. The Toyland catalog will also be online beginning October 9, giving families even more ways to plan their holiday shopping.
Families won’t want to miss the afternoon fun. On Saturday, 3-5PM, kids in costume will receive free pumpkin bags to collect candy and toy prizes while trick-or-treating throughout the store. It’s a safe, festive way to celebrate the season together while exploring Toyland’s holiday assortment.
Blain’s Farm and Fleet offers a wide selection of toys to spark joy for every child this holiday season.
Shoppers will find everything from ride-on toys, remote-control vehicles, games, puzzles, dolls, and action figures to building blocks, arts and crafts, dress-up play, outdoor toys, and much more. Popular brands such as LEGO, Nerf, Barbie, Ty, Disney, Hot Wheels, Melissa and Doug, Fisher-Price, Play-Doh, Crayola, Franklin, Radio Flyer, John Deere, Smithsonian, Hasbro, Breyer, Bruder, and ERTL are featured, ensuring something for every wish-list.
“This year is all about big excitement for kids of every age,” said Lindsay Heffron, Toy Buyer at Blain’s Farm and Fleet.
“Interactive pets, imaginative playsets, and classic farm favorites are especially popular. Families will find everything from FurReal pets to John Deere tractors, both classics and new favorites.”
“One of the stand-out toys this season is the Kid Trax Zero-Turn Lawnmower Ride-On,” said Natalie LeRoy, Toy Buyer at Blain’s Farm and Fleet.
“We’re also seeing a rise in creative and science-based play, with items like the Crayola Colourwhirls Arena and the Space Gummy Candy Lab. There’s truly something for every kind of imagination this year.”
Blain’s Farm and Fleet continues its Kids Helping Kids Donation Drive this holiday season, inviting customers to donate new, unwrapped toys at any of its store locations. Blain’s will match toy donations up to $250,000, ensuring children in need have a joyful Christmas.
In addition, customers are encouraged to participate in the Win Your Wishlist Contest by creating a Christmas Wishlist on the Blain’s Farm and Fleet app or website. One lucky winner will have their wishlist fulfilled, up to $1,000. Entries are valid from October 2 through December 3, with the winner announced on December 22. Visit farmandfleet.com/blog/win-your-holiday-wishlist for details.
To make holiday shopping easier, Blain’s Farm and Fleet offers a variety of convenient options.
Customers can shop Toyland deals in-store or online and choose from services such as Buy Online, Pick Up in Store, Drive-Thru, and Same-Day Local Delivery.
Join the Toyland 2025 Opening Weekend celebration, starting Saturday, October 18, 7AM, and experience a tradition that has made holiday wishes come true for generations.
About Blain’s Farm and Fleet
Founded in 1955, Blain’s Farm and Fleet is a specialty retailer with 45 locations throughout Illinois, Iowa, Wisconsin, and Michigan. They serve customers across the United States via their website and mobile app. This Modern General Store remains steadfast in its commitment to offering customers high-quality products, competitive prices, and reliable service — while empowering every customer to “Be an Original.” Visit farmandfleet.com or download the Blain’s Farm and Fleet mobile app.
In addition to high-quality products with the Blain’s Farm and Fleet brand name, they carry top-rated brands, including:
- Clothing: Ariat, Carhartt, Dickies, Under Armour, Columbia, Levi's, Wrangler, Kuhl, WorkNSport
- Footwear: Skechers, Puma, Keen, Ariat, Asics, New Balance, CAT, Carhartt, Hey Dude, Sorel, TimberlandPro, Crocs
- Tools and Hardware: DeWalt, Milwaukee, Stanley, Craftsman, Hobart
- Paint and Supplies: Benjamin Moore, Valspar, MinWax, Rustoleum, Graco, Purdy
- Automotive: Pennzoil, Valvoline, Mobil 1, Mystik, Fram, Prestone, Sea Foam, Meguiar’s
- Tire and Auto Repair Service: Michelin, Goodyear, Cooper
- Sporting Goods: Realtree, Scent Blocker, Yeti, Coleman, Rapala, Plano, St Croix, Browning, Winchester
- Home and Housewares: KitchenAid, Cuisinart, Keurig, T-Fal, Lodge, Calphalon, Ty
- Pet Department: Purina, Blue Buffalo, Hill's Science Diet, Iams, Canidae, Taste of the Wild, Kong, Greenies, Diamond, Eukanuba
- Agriculture: King Kutter, Nutrena, Behrens, Guardian, Manna Pro, Ware, Weaver Leather, Agrimaster
- Lawn and Garden: Scotts, Miracle-Gro, RoundUp, Fiskars, Weber, Char-Broil, Estate
- Outdoor Power Equipment: Troy-Bilt, Cub Cadet, Briggs and Stratton
- Electrical and Plumbing: Reliance, GE, Southwire, Whirlpool, Klein, Superior, JMF, BestAir
