DES MOINES, IOWA (December 7, 2022) — Google has released its 12th annual Year in Search, reflecting on the top trending searches of the year, powered by Google Trends data (Iowa-specific trends included below).
With the release of 2022 trends, Google also launched a local hub that showcases interesting trends from all over the US. For example, the Anchorage, Alaska, and Des Moines, Iowa areas were the only two places in the US that had “quilt shops" in their top trending "near me" searches.
The way people search is also evolving beyond just typing into a search box. People are finding what they need in more natural ways, like humming a song, snapping a picture with Lens, or by asking Assistant “Hey Google” when they want to learn more. People most commonly used Lens to translate an image and shop a look. "Price," "vintage," and "near me" were among the top text searches in multisearch along with “what is this” or “how to fix.”
This year, change and curiosity were major themes across Google Search. The annual Year in Search trends show that in uncertain times, people are turning to Search to learn how to make changes.
For Iowa, searches focused on careers and how to learn new skills. Find the state-specific trend searches below.
Iowa Trends: How to (career):
- Coach
- Iowa notary
- Land surveyor
- US Marshal
- Nail tech
- Door Dasher
- Enrolled agent
- Licensed surveyor
- Cruise ship captain
- Pilot
Iowa Trends: How to be:
- How to be more disciplined
- How to be a better boyfriend
- How to be a better lover
- How to be a better mother
- How to be shorter
- How to be more confident
- How to be successful
- How to be a better person
- How to be smart
- How to be single
Iowa Trends: How to learn:
- How to learn Spanish fast
- How to learn how to play the piano
- How to learn a language fast
- How to learn Italian
- How to learn guitar
- How to learn French
- How to learn ASL
- How to learn a new language
- How to learn Japanese
Iowa Trends: How to move to:
- Mexico
Other searches by geographic areas in Iowa:
Trending recipes:
- Cedar Rapids/Waterloo/Iowa City/Dubuque — Shotgun shells recipe
- Des Moines/Ames — Shotgun shells recipe
- Sioux City — Cream puff recipe
Trending animals:
- Cedar Rapids/Waterloo/Iowa City/Dubuque — Leopard frog
- Des Moines/Ames — Pallas cat
- Sioux City — Old English bulldog
Most searched music genre in 2022:
- Cedar Rapids/Waterloo/Iowa City/Dubuque — N° 1 Country, N° 2 Rap, N° 3 Rock
- Des Moines/Ames — N° 1 Country, N° 2 Rap, N° 3 Rock
- Sioux City — N° 1 Country, N° 2 Rap, N° 3 Rock
Near Me searches by areas in Iowa:
Cedar Rapids:
- Liquidation stores near me
- 5k near me
- African food near me
- Diesel prices near me
- Bin stores near me
- Dogs for adoption near me
- Junkyard near me
- Vegan food near me
- Vietnamese food near me
- Estate sales near me
Davenport:
- Sandwich shops near me
- Butcher shop near me
- Receptionist jobs near me
- Easter egg hunt near me
- Apple orchards near me
- Gas prices near me
- Funeral homes near me
- Tanning salons near me
- Walking trails near
- Car shows near me
Des Moines:
- Gas prices near me
- Estate sales near me
- Pilates near me
- Cheap gas near me
- Rest area near me
- Karaoke near me
- Quilt shops near me
- Remote jobs near me
- Swim lessons near me
- African restaurants near me
Ottumwa:
- Car rental near me
- Concerts near me
- Movies near me
- Car wash near me
- Hospital near me
- Movie theaters near me
- Library near me
- Campers for sale near me
- Plumbers near me
- Tire shop near me
Sioux City:
- Doctor office near me
- Abandoned places near me
- Lowest gas prices near me
- Yard sales near me
- Waffle house near me
- Theaters near me
- Drive-in movie theaters near me
- Doggy daycare near me
- Electrical supply near me
- Stores that deliver near me
For more trends, visit the new local hub that showcases interesting trends from all over the US.
Google’s data center in Council Bluffs came online in 2009. Since then, Google has invested more than $2.5 billion and established a long-term commitment to the state. Google employs more than 500 people at its Iowa facility and has awarded more than $2 million to local schools and nonprofits in Iowa. 163k Iowa businesses have connected with their customers through Google and Grow with Google has partnered with 160+ organizations in the state to train tens of thousands of Iowans on digital skills, including public libraries, chambers of commerce, and more. Google has supported STEM learning for 1K+ Iowa students through hands-on learning opportunities like the Anti-Gravity Games and CS First coding events.
