All Hy-Vee stores will provide free breakfast to veterans and active-duty military members

WEST DES MOINES, IOWA (November 7, 2019) — On Monday, November 11, Hy-Vee will host its annual Veterans Day breakfasts with a complimentary meal for veterans and active-duty military members in recognition and thanks for their service. More than 90,000 meals are expected to be provided at Hy-Vee’s more than 265 Hy-Vee stores across its eight-state region.

During the event, Hy-Vee and Hallmark will also offer free cards to customers with the opportunity to express appreciation to current men and women serving overseas. In cooperation with the nonprofit organization A Million Thanks, Hy-Vee’s goal is to collect 100,000 cards, or 100,000 ‘thanks’.

Select stores may host additional programs, displays, and entertainment to accompany these initiatives. Members of the media are invited to attend this event.

In addition to the free breakfast, veterans will receive 10% off their grocery total when they shop at Hy-Vee on Monday, November 11.

Hy-Vee’s Homefront initiative comprises several company and community efforts that support veterans and active-duty military members, including employment opportunities, Honor Flights for veterans to Washington DC, and the Hy-Vee Homefront Round Up. Learn more at


Hy-Vee Inc is an employee-owned corporation operating more than 265 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise, and superior customer-service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 83,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

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