WEST DES MOINES, Iowa (July 29, 2019) — Hy-Vee Inc, in partnership with Pinky Swear Foundation, a national charitable organization that supports children with cancer and their families, announced today that its register round up fundraising event will be held on August 1-18, 2019, at Hy-Vee’s more than 260 stores.
The annual Hy-Vee Pinky Swear Register Round Up gives customers the opportunity to donate at checkout by rounding up their purchase to the nearest dollar, or other amount. The money raised will provide assistance for basic needs and experiences that create emotional support to impacted families. This assistance includes non-medical expenses like mortgage and rent, transportation, utilities, gas cards and food.
“During the last four years, Hy-Vee has served as an outstanding community partner. We are grateful to continue this annual fundraising event and encourage customers to visit their local Hy-Vee from August 1-18 and donate. No matter if it’s a first-time donation or repeat donation, every amount makes a difference in the lives of kids and their families,” said Erica Campbell, executive director of Pinky Swear Foundation.
Hy-Vee Inc is an employee-owned corporation operating more than 260 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise, and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.
About Pinky Swear Foundation
Founded in 2003, Pinky Swear Foundation is a national 501c(3) nonprofit headquartered in Edina, Minnesota, passionately committed to helping children with cancer and their families with financial and emotional assistance. Pinky Swear Foundation activities include a variety of community engagement and fundraising events around the nation, raising more than $15.5 million to-date. To learn more, visit www.pinkyswear.org.
