SPENCER, IOWA (July 8, 2021) — The Iowa Solar Energy Trade Association (ISETA), a trade association serving Iowa’s solar energy industry, announced that Genie Maybanks will be its first-ever Executive Director.

“We are proud to welcome Genie to ISETA,” said Lewis Butler, President of the Iowa Solar Energy Trade Association. “As a relatively young association, we look forward to having her on board and leveraging her unique background in sustainability to help grow our organization and take us to the next level. Solar will continue to play a leading role in the energy revolution, and having a robust solar organization with resources will be critical to Iowa’s growing industry.”

An Urbandale native, Maybanks spent 18 years at New Pioneer Food Co-op in marketing, outreach, education, and staff development. She led New Pioneer Co-op's social-media channels and spoke at many schools on the benefits of environmentally-friendly food-production processes.

In her role, Maybanks supported New Pioneer’s Soilmates School Garden Education program and promoted the Good Neighbor Iowa's pesticide free lawns initiative. She also helped promote green packaging alternatives as the Co-op led in Iowa on plastic reduction and compostable alternatives.

She earned her BA in geography at the University of Iowa. She is an avid cook, a mother of two, and politically active with her husband, Nick, The First Assistant Linn County attorney.

“I look forward to this opportunity to grow solar in Iowa,” said Maybanks. 

To learn more about ISETA, please visit www.iowaseta.org.

The Iowa Solar Energy Trade Association is the trade association serving Iowa’s solar-energy industry and is dedicated to excellence in safety, quality of workmanship, and technical standards for the benefit of the photovoltaic industry and its clients in the state of Iowa through public policy, public relations, and education. Learn more at www.iowaseta.org.

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