URBANDALE, IOWA (May 12, 2023) — From improving brain function to maximizing physical performance, the benefits of water to the body are numerous. And now, there’s one more big benefit to grabbing a cold can of Sólás H20: Each can sold benefits critically ill children waiting for their wish through Make-A-Wish Iowa.
Sólás H20 is a new-to-market, canned still-water produced by Buck Creek Distributing. Looking for good in all they do, Buck Creek sought to deliver a crisp, refreshing still-water product to consumers that simultaneously cuts down on plastic-bottle pollution. And, as Iowa Hawkeye fans inspired by the moving stories of critically-ill children at the University of Iowa Stead Family Children’s Hospital, the Sólás team has partnered with Make-A-Wish Iowa to donate 5% of gross profits from the purchase of each can.
“We are thrilled to be in partnership with Sólás H20,” said Sara Kurovski, president and CEO of Make-A-Wish Iowa. “From day one, the team at Buck Creek Distributing has been mission-driven to create a product that nourishes our bodies, helps our planet, and gives back to the community. It’s a tremendous opportunity to work together and grant wishes to children, giving them the strength to fight their critical illness.”
Sólás H20 is now available in nearly all Fareway stores statewide and will be arriving soon in select Hy-Vee locations throughout Iowa. They expect to gain more distribution through regional gas stations and convenience stores in the coming months. The canned still-water was recently on hand at the 5K Run for the Wishes in Iowa City, Make-A-Wish Des Moines Gala and will be available on the RAGBRAI route as a sponsor of the Make-A-Wish Iowa Team.
“It is so powerful to hear about the experiences of families who’ve received a wish from Make-A-Wish Iowa,” said Michelle Arduser, Buck Creek Distributing Vice President of Business Development. “When I hear about that impact, it’s clear there’s no better organization who inspires hope as much as Make-A-Wish Iowa does. We are excited about our partnership here in Iowa and how we can grow that in the coming years. As we often say, “Dream Big — Start Small.”
With 5% of gross profits from the purchase of each can, Iowa consumers can quickly ramp up the ability for more children to have their wishes granted. A recent study from Make-A-Wish detailed the impact of a wish:
- Nine out of ten wish kids reported the wish experienced relieved them from traumatic stress.
- Nine out of ten parents saw their child’s emotional well-being improve with a wish.
- Nine out of ten medical providers say a wish increased compliance with treatment.
- Eight out of ten wish kids reported that their wish gave them the strength to fight their critical illness.
- Nine out of ten medical providers observed that the wish experience has a positive impact on a child’s physical well-being and overall quality of life.
“There’s no better time to grab a can of Sólás H20 and know that while you’re hydrating your body, helping the planet, you’re making a difference in the life of a critically-ill child here in Iowa,” Kurovski said.
About Make-A-Wish Iowa
Make-A-Wish® Iowa creates life-changing wishes for children with critical illnesses. We seek to bring every eligible child's wish to life because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight their illness. Headquartered in Phoenix, Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in more than fifty countries worldwide. Together, generous donors, supporters, staff, and more than 34,000 volunteers across the US, grant a wish every 33 minutes, on average, somewhere in the country. For more information about Make-A-Wish Iowa, visit https://wish.org/iowa.
About Sólás H20
Sólás H20 was born out of Buck Creek Distributing’s entrepreneurial passion and desire to be the solution provider for a plastic-free world. Sólás H2O is an Irish Celtic name meaning happiness, comfort, and joy. Like its name, the vision is to create a mission-driven product that nourishes the bodies, helps the planet, and gives back to local communities.
About Buck Creek Distributing
Buck Creek Distributing is an Iowa-based consultative distribution company offering a unique and broad range of expertise in the areas of specialized brewing ingredients, hops, product distribution and delivery, brewery chemical programs, aluminum cans, and overall business development.
Their will to win in the marketplace is rooted in their commitment to customers, the integrity of their actions, and dedication to their suppliers in order to create a positive business experience for everyone in every community. Ownership, respect, diversity, and encouragement form the foundation of their business with team members who function as a family to reach ever-advancing goals.
