DES MOINES, IOWA (November 24, 2025) — The National Federation of Independent Business (NFIB), Iowa’s leading small-business-advocacy organization, encourages shoppers to support small businesses on November 29, 2025.
"In Iowa, we know what it means to grow something. This Small Business Saturday, let's cultivate our local economy by choosing the unique shops and hardworking neighbors that enrich our towns,” said NFIB Iowa State Director Matt Everson.
According to October’s NFIB Small Business Optimism report, a net negative 13% of all small-business-owners (seasonally adjusted) reported higher nominal sales in the past three months, down six points from September. Small Business Saturday presents an opportunity to boost sales and the overall economy.
Small Business Saturday began in 2010 to help local shops and restaurants bring in more customers after the Great Recession. Last year, shoppers spent an estimated $22 billion at locally-owned businesses nationwide. Every purchase made on November 29 sends a powerful, localized investment directly into the heart of our communities.
For over 80 years, NFIB has been advocating on behalf of America’s small and independent business owners, both in Washington DC and in all fifty state capitals. NFIB is non-profit, non-partisan, and member-driven. Since our founding in 1943, NFIB has been exclusively dedicated to small and independent businesses, and remains so today. For more information, please visit nfib.com.
