4 New & Novel Approaches to Guerilla Marketing
Entrepreneur Emphasizes the Art of Advertising

With the continuing evolution of media consumption, it has become increasingly challenging for an advertiser to both capture and hold an audience's attention, says advertising entrepreneur Patrick Walsh.

"A decade or two ago, media was relatively consolidated; advertisers knew they could reach a significant segment of their targeted audience via newspapers and television commercials, which almost seems quaint today," he says. "We live in what academics call the Age of Choice, where reaching a broad audience and funneling their attention to a business has become trickier than ever."

In the past, guerilla marketing - the unconventional and creative use of traditional marketing tools like stickers, print ads and billboards - has been an effective means of jolting public awareness. Today, however, innovation in guerilla techniques is essential. From flash mobs to viral marketing campaigns, successful advertising requires new twists and surprising uses of old tools and strategies.

Walsh shares some of the latest cutting-edge ideas, which - just like the "Mad Men" campaigns of old - are as much art as advertising.

•  Reverse graffiti: Also called clean tagging, this is built on the old joke of etching "Wash Me!" with a forefinger on a dirty car. The technique started with artists in urban areas who didn't want to deface public buildings, sidewalks and subways with spray paint. Instead, they etched designs and messages in encrusted dirt and soot by actually cleaning off some of the grime. Miller beer, Greenpeace and Vans are among the companies that have used reverse graffiti.

•  Aerial messages: Creativity has revived a very old form of advertising: skywriting and sky banners. The trick today, Walsh says, is to surprise and delight the audience, so everyone who sees the display feels like they're getting a private show. Walsh's company, AirSign Inc., (www.airsign.com), recently executed a showstopper at this year's South by Southwest - a venue that has become a hub for the next big thing. AirSign worked with artist ISHKY to pull off a media stunt on the eve of Pi Day, March 14, with five synchronized aircraft spelling out the first few hundred digits in pi's infinite sequence. The air signage worked, earning widespread media attention, and under the Twitter handle #PiInTheSky, became the top trending topic.

•  Light projection advertising: Light projection campaigns, driven by 3D-Mapping, CGI and the wealth of online resources available today, enable the delivery of creative visual content and information to multiple locations in high-traffic urban areas, inviting consumers to start a dialog with the advertised brand or cause. Real-time interactive projections not only capture the eye, but also engage a potential consumer's attention. 

•  Moss art: In case you haven't noticed, green - both the idea and the color - has become a prevalent theme in today's advertising culture. Taking green to the next level, DIY-ers and small-business owners have put to use a way of creating signage with moss. It's the perfect match for farmers and retailers of organic products. After meticulously combining the necessary recipe, including clumps of moss, buttermilk, water, sugar and corn syrup, small business owners simply paint the blended material onto a wall. After waiting several days to a few weeks and spraying the painted area with water, moss lettering appears.

About Patrick Walsh

Patrick Walsh is the CEO of AirSign Inc., (www.airsign.com), which, through the use of giant full-color airplane and helicopter banners, skywriting, digital night signs and blimps, produces show-stopping campaigns. The company recently received global recognition for its artistic skywriting display of several hundred pi characters over the 2014 South by Southwest festival. Walsh is a veteran entrepreneur.

The section of Davenport's 6th Street that winds behind the Republic Companies and Harborview buildings just west of Tremont Avenue is peppered with vacant lots, the result of a rash of foreclosures and "demolition-by-neglect" that ravaged the once-thriving neighborhood in the 1970s and 1980s.

The future may be brightening for this corner of the city, however, thanks to a unique public-private partnership between Genesis Medical Center and the City of Davenport.

The solution to one neighborhood's problem started with uncertainty a little further to the north. Last winter, Genesis announced a massive $138.5 million building expansion at its East Rusholme campus. But construction of the new six-story building was expected to require the demolition of 8 to 10 older homes along College and Elm streets in the project's footprint.

"Genesis officials came down to our office to talk about what they needed for re-zoning, and we had the idea to ask them about the city-owned lots we had down on 6th Street," said Bruce Berger, Davenport's interim Community Planning & Economic Development Director.

Earlier in the year, the city's planning department sent out a request for proposals for a designer interested in those lots, preferably one with a unique single-family home project in mind. Unfortunately, Berger said, only one developer responded, and they wanted to build multi-family.

Then a bit of inspiration hit.

"One of the planners said, 'what if we move the Genesis houses down to 6th Street?'" recalled Berger.

It's an ambitious plan. Moving entire houses is neither easy nor inexpensive. The city, however, has more than $1 million in federal Community Development Block Grant and HOME funds that need to be allocated by the end of June or lost.

"It's a use-it, or lose-it situation," Berger said. "Our thought is to apply that to the moving, site preparation and rehab cost once we get the houses on 6th Street."

Originally, the idea was to put the transplanted homes on the city-owned lots on the north side of the street. But a moving consultant said the topography was too steep and the approach too narrow. Instead, the city has secured purchase agreements for several lots on the south side, which the City Council is expected to approve Wednesday.

The initial plan is to start with two houses - 2119 College Avenue and 1312 Elm - that Genesis purchased with the intent to demolish. Genesis is donating the homes to the city and also pitching in on moving expenses.

Work is expected to begin in June,  after the city secures an expert moving firm.

Ken Croken, Vice President for Corporate Communications & Business Development for Genesis, said he's excited to see the homes spared the wrecking ball and used to reinvigorate another neighborhood.

"These homes have housed many generations of Davenport residents," he said. "We are delighted that this project will help see them offer shelter and house even more generations of Davenporters as we move forward with our plans to better serve the community."

3rd Ward Alderman Bill Boom lauded the project for its environmental responsibility, noting that millions of pounds of construction waste would have gone to area landfills. Transplanting the homes - several of which date back to the first half of the 20th Century - will not only re-use existing home stock, but will help retain some of the character and craftsmanship of a traditional neighborhood. Boom hopes this inspires a "green-thinking" developer to take a closer look at the lots on the north side of 6th Street and design an eco-friendly, owner-occupied project.

Berger said the long-term goal is to see the neighborhood bounce back and be a prime target for re-development. The pieces are in place, he said, noting that the Scott County Family Y is planning a large new development on the WG Block property to the west and the popularity and number of apartments in the nearby Warehouse District continues to grow.

"We think this area will appeal to a wide variety of people," Berger said. "Whether that is first-time home buyers, empty nesters looking to downsize or young professionals who want to be near downtown but want to own their own home."

Working to Enact Grant Reform for All State Agencies

CHICAGO - As legislators head back to Springfield, Governor Pat Quinn urged members of the Illinois Senate to pass House Bill 3820. The bill, which the Governor has been working to enact since February, would create the Grant Accountability and Transparency Act to strengthen and streamline requirements for all state grants across all state agencies.

The bill's reforms include stronger state grant procedures to bring them all up to federal standards; improved conflict of interest disclosure requirements; and strict, real-time auditing of all state grants. It would make Illinois the first state in the nation with a comprehensive set of uniform rules covering the entire life cycle of a grant (pre-award, award and post-award).

"It is imperative that all grantees in Illinois have strict oversight and are always held accountable for their work," Governor Quinn said. "That's why I am working to pass House Bill 3820 this legislative session that will reform grant procedures and strengthen oversight to make state grantees more accountable than ever.

"I salute the sponsors for their work to pass this reform legislation.

"With just a few weeks left in the legislative session, I urge the Senate to pass this important bill."

The legislation was recommended by the Illinois Single Audit Commission, which Governor Quinn worked with legislators to create. The legislation also builds on a law the Governor signed in 2012 that strengthened grant procedures for human service agencies.

The bill has already passed the House and is currently before the Senate. It is sponsored by State Representative Fred Crespo (D-Hoffman Estates) and State Senator Pam Althoff (R-McHenry), and the Chief Co-Sponsors are State Senator Dan Kotowski (D-Park Ridge) and State Representative Patti Bellock (R-Hinsdale).

###
Cinco de Mayo, Book Buddies, Irish Heritage, Fireworks, Sport Bottle & Winter Blanket Giveaways
DAVENPORT, Iowa. (May 5, 2014) - The Quad Cities River Bandits host the Cedar Rapids Kernels in a three-game series before battling the Beloit Snappers in another three-game set from Monday, May 5, through Saturday, May 10, at Modern Woodmen Park. Below are the highlights of promotions and events for the home stand.
Monday, May 5, 7:00 p.m. (Gates open at 5:30 p.m.) Sponsor: 97X
- Cinco de Bandits Party - Celebrate Cinco de Mayo at Modern Woodmen Park with $3 prices on 12-oz. Corona, Straw-ber-rita, Lime-a-rita, and Mang-o-rita, as well as a $5 Yard Margarita. At the Nachoville stand, three tacos are just $3! There will also be a pinata-breaking for the kids.
- Markdown Monday presented by 97X - Bleacher tickets are $2 each, as are beers, sodas, hot dogs, peanuts, nachos and popcorn.
Tuesday, May 6, 11:00 a.m. (Gates 9:30 a.m.) Sponsors: Pepsi, WOC and Q-106.5
- Book Buddies Game - The River Bandits host the graduates of the Book Buddies program. The students who completed the program get to participate in a pregame parade on the field 45 minutes before first pitch.
Wednesday, May 7, 7:00 p.m. (Gates 5:30 p.m.) Sponsors: U.S. Bank, CBS4 and Mix 96
- Irish Heritage/Go Green Night- Get your Irish on for Irish Heritage and Go Green Night! The person who shows up in the most green items will win an awesome prize!
- Pay Your Bill Wednesday presented by U.S. Bank, CBS4 and Mix 96 - Fans can bring copies of their unpaid bills to Modern Woodmen Park and enter them in a drawing to be paid up to $100 by the River Bandits. The team will randomly select two to be paid.
- Buy-One-Get-One Kids Ticket Free presented by IH Mississippi Valley Credit Union - IHMVCU members can buy one regular ticket and get a free kids ticket every Wednesday. Fans must show membership at the box office to receive the ticket special.
Thursday, May 8, 7:00 p.m. (Gates 5:30 p.m.) Sponsors: Rock 104-9 and River Cities' Reader
- Thirst-day Thursday presented by Rock 104-9 and River Cities' Reader - Fans can enjoy $2 drink specials throughout the game.
- Buy-One-Get-One-Free Tickets presented by IH Mississippi Valley Credit Union - All Thursday tickets for IHMVCU members are buy-one, get-one free. Fans must show membership at the box office to receive the ticket special.
- Organization of the Night: United Neighbors, Inc. - Proceeds from the Zeglin's Charity Ball Toss will benefit United Neighobrs, Inc. (unitedneighbors.com).
Friday, May 9, 7:00 p.m. (Gates 5:30 p.m.) Sponsors: Smart Toyota of the Quad Cities, WQAD, WLLR, Total Turf & Landscape
- Friday Fireworks presented by Smart Toyota of the Quad Cities, WQAD & WLLR - All fans will be treated to a free postgame fireworks show.
- AUSA Military Appreciation Night - Six veterans from six different wars will throw out a first pitch during the pregame AUSA Military Appreciation ceremony. AUSA will also present the Color Guard for the evening.
- Sport Bottle Giveaway presented by Total Turf & Landscape - The first 500 fans will receive a sport bottle.
- Book Buddies Game - The River Bandits host the graduates of the Book Buddies program. The students who completed the program get to participate in a pregame parade on the field 30 minutes before first pitch.
- Organization of the Night: Yoga G - Proceeds from the Zeglin's Charity Ball Toss will benefit Yoga G (yogag.org).
Saturday, May 10, 6:00 p.m. (Gates 4:30 p.m.) Sponsors: 103.1 KISS-FM and Clarion Hotel
- Fleece Winter Blanket Giveaway presented by Clarion Hotel - The first 1,000 fans will receive a River Bandits fleece blanket.
- Fan Appreciation Saturday presented by 101.3 KISS-FM - There will be $2 drink specials on beer and soda. A table for a balloon artist and a face painter will both be on the concourse.
- Mother's Day Celebration - The River Bandits will celebrate mothers at the ballpark. Kids can make cards for their moms in the Bounce QC Kids Zone. There will be manicures available on the concourse. Special Mother's Day prize packages will also be awarded.
- Organization of the Night: Susan G. Komen Quad Cities - Proceeds from the Zeglin's Charity Ball Toss will benefit Susan G. Komen Quad Cities (komenquadcities.org).
- MC22 Telecast - Mediacom Connections (MC22) will record a television game broadcast to be re-aired on MC22.
UP NEXT: Cinco de Mayo and Markdown Monday presented by 97X kick off a six-game River Bandits homestand May 5. Bleacher tickets for the 7 p.m. game are just $2 each, with $2 specials for hot dogs, peanuts, popcorn, nachos, beer and soda as well. Tickets are available at www.riverbandits.com. To order any of the ticket plans - with new lower prices - call the River Bandits box office at 563-324-3000. Season ticket and mini-plan packages start at just seven games and begin at less than $40. Call a River Bandits account representative today to choose your seats and get the details of our various mini-plan packages.
ABOUT THE BANDITS: Having just been named Ballpark Digest's winner of Best Ballpark Improvement in America under $1 million, the River Bandits ownership is making one of the biggest improvements to Modern Woodmen Park since the ballpark was first built back in 1931! A new Ferris wheel, standing 110 feet over the playing field, is opening in May, along with a carousel, a new ride called a "Drop and Twist," an expanded 300-foot long zip line, and many other new games and attractions. In 2013, the team unveiled a new 220-foot long dual zip line, a rock climbing wall, and a number of new bounce houses. The team's major league affiliate, the Houston Astros, just saw all six of its affiliates reach the playoffs - the first time in a decade any MLB team can claim such success. The River Bandits were one of three affiliates to reach the championship round and one of two to win their league championship.
*****

Join Mallards players and coach Ruskowski at T.G.I. Friday's in Moline this evening (Monday) from 5:00 p.m. to 7:00 p.m. for an end of year party!

The 2013-14 Mallards tonight meet their fans one more time after giving us a season to remember.
Friday's is located at 1425 River Drive, adjacent to the iWireless Center.  We look forward to seeing you tonight!

Doctor Outlines Easy Changes That Can Vastly
Improve Health, Happiness and Well-Being

"Imagine you're a spider with just one leg," says Dr. Frank King.

"You put forth immense effort to try to haul yourself around and not only does it wear you out, it's frustrating and you don't get far." King is a chiropractor and doctor of naturopathy specializing in homeopathic remedies, and author of The Healing Revolution (www.kingbio.com).

"It gets a bit easier with two legs and easier still with four legs. But it's not till you have all eight legs that you can really dance."

Dr. King explains that the eight legs represent Eight Essentials we need for optimum mental, physical and spiritual health: Empowering your human spirit; Water; Nutrition; Fitness; Sleep; Nature; Relationships; and Hands On Techniques (touch).

"It would be overwhelming and self-defeating to look at all eight areas and think, 'I have to make significant changes in every area immediately!" Dr. King says. "You don't have to and who could? I know from my experience with countless patients and friends, and even in my own life, that you can see immediate results by making a few small changes at a time."

Dr. King describes three that are easy to make and will have you feeling better quickly.

•  Drink half your body weight in ounces of spring or well water every day.
If you weigh 150 pounds, that's 75 ounces of water (about 9 cups).

"Many of us walk around dehydrated without realizing it and that can have a significant effect on our health and how we feel," Dr. King says. Dehydrated bodies trap toxins and encourage water retention - a natural defense against the chronic "drought."

"Our bodies need the steady flow of pure, spring or well water. If you don't like the taste, try mixing up to a teaspoon of sea salt into a quart of water," he says.

A simple test for dehydration: Pinch the skin on the back of your hand and hold for three seconds. When you release, if the ridge from the pinch remains for more than a second, you're probably dehydrated.

•  Take at least a few minutes every day to connect with nature. Nature brings perpetual revitalization and ongoing renewal, especially when experienced through multiple senses:  the smell of freshly turned earth or evergreens in the woods; the touch of cool stream water on your face or feet; the sight of birds on the wing and budding blooms.

"These are not just pleasant little gifts to experience - we need them for restoration, renewal, revival and rehabilitation," Dr. King says. "The more disconnected we become from the Earth, the more we inhibit our body's natural ability to heal."

•  Take a brisk, 10- to 20-minute walk every day. Walking is the simplest, most natural form of exercise. You might walk a nature trail, walk to the store instead of driving or take your pet for a stroll.

"Three brisk 10-minute walks a day are as effective at lowering blood pressure as one 30-minute walk," Dr. King says, citing an Arizona State University study.

"Outdoor walking is preferable to walking on a treadmill or other machine, since the uneven surfaces and changing directions of natural walking will engage more muscles and tendons."

Swing each arm in synchronization with the opposite foot to strengthen your cross-crawl functionality and mind-body balance.

About Dr. Frank King

Dr. Frank King is a chiropractor, doctor of naturopathy, and founder and president of King Bio, an FDA-registered pharmaceutical manufacturing company dedicated to education, research, development, manufacture and distribution of safe and natural homeopathic medicines for people and pets. Dr. King is also the author of, The Healing Revolution: Eight Essentials to Awaken Abundant Life Naturally! (www.kingbio.com). A fourth-generation farmer, Dr. King raises yak, camel, boar, wisent and American bison sold under the Carolina Bison brand. He is a member of the Homeopathic Pharmacopoeia Convention of the United States.

SEWARD, NE (05/05/2014)(readMedia)-- The Department of Natural Sciences at Concordia University, Nebraska recognized exceptional work and contribution to the science department at its 13th annual awards banquet. Graduating seniors were also honored at the banquet.

Students from the local and/or surrounding areas who received awards or graduation recognition include :

Naomi Iltis, junior, Le Claire, Iowa, Natural Sciences Scholarship recipient

"Over the years we have been pleased with the successes of our students both in the classroom and after they complete their programs at Concordia. This year was no exception," Dr. Joseph Gubanyi, chair of the Natural Sciences department, said. "Once again a number of our students have been accepted into prestigious graduate schools, professional programs and summer internships."

The Natural Sciences Scholarship, funded by current and emeriti faculty, is considered the department's highest honor and is awarded to outstanding juniors who plan to return to Concordia their senior year. This year's recipients were Naomi Iltis of Le Claire, Iowa, Joshua Allwardt of Frederick, Maryland, and Lara Bergdolt of Grand Island, Nebraska.

Science Career Support Scholarships were awarded to freshman Brett James of Kearney, Nebraska, and sophomore Justin Lawrie of Headingley, Manitoba, Canada. These scholarships recognize students who have demonstrated great potential in the sciences early in their college education. The award is typically given to outstanding returning sophomores or juniors.

Joshua Allwardt received the Golden Scalpel award as the top student in Gross Anatomy, Concordia's human cadaver dissection course.

Mason Koeritz of Northrop, Minnesota, and Philip Yox of Mount Pleasant, Texas, were recognized as outstanding freshmen in chemistry for their superior first-year performances in chemistry courses.

The department also recognized outstanding lab assistants for the year. These included senior Jordan Donohoue of Manhattan, Kansas, in biology, Lara Bergdolt in chemistry and senior Erica Ellis of Plain City, Utah, in physics.

About Concordia University, Nebraska

Concordia University, Nebraska, founded in 1894, is a fully accredited, coeducational university located in Seward, Neb. that currently serves over 2,100 students. Concordia offers more than 50 professional and liberal arts programs in an excellent academic and Christ-centered community that equips men and women for lives of learning, service and leadership in the church and world. For more information, visit cune.edu.

DES MOINES, IA (05/05/2014)(readMedia)-- State Treasurer Michael L. Fitzgerald announced he has more money to return to Iowans. The spring publication of the Great Iowa Treasure Hunt is scheduled to begin soon and includes thousands of names that have been received in the last year.

"In upcoming weeks, the new names that have been added to the Great Iowa Treasure Hunt will be published," Fitzgerald said. The treasurer would also like to remind individuals they do not have to wait for the publication to begin to see if they have unclaimed property. "Simply go to greatiowatreasurehunt.com and start your search. I encourage everyone to take a few minutes and search for their name."

The Great Iowa Treasure Hunt program has returned over $175 million in unclaimed property to more than 423,000 people since Fitzgerald created it in 1983. Unclaimed property refers to money and other assets held by financial institutions or companies that have lost contact with the property's owner for a specific period of time. State law requires these institutions and companies to annually report unclaimed property to the state treasurer's office. The assets are then held until the owner or heir of the property is found. Common forms of unclaimed property include savings or checking accounts, stocks, uncashed checks, life insurance policies, utility security deposits, and safe deposit box contents.

to begin your search. Be sure to like Great Iowa Treasure Hunt on Facebook and follow the program on Twitter @GreatIATreasure.

###

KISS Invites Community to Town Hall Meeting to Make Case for Hope Creek

Rock Island, IL– On Wednesday May 7th, the KISS Hope Creek Referendum Committee will be hosting a town hall meeting concerning the past, present, and future of Hope Creek Nursing Home and the November Referendum. The purpose of this town hall meeting is to better inform Rock Island County voters on this important community issue.

Rock Island County Board Members Scott Terry and Drue Mielke, and Rock Island County Board candidate Brian Flaherty will be sharing information and taking questions about Hope Creek.

The town hall meeting will be held at the Plumbers and Pipefitters Local 25 Hall, which is located at 4600 46th Ave in Rock Island. The meeting will be from 5:30-7:30pm. Light refreshments and snacks will be available. All Rock Island County residents are invited.

To learn more about KISS, please visit www.kisshopecreek.com or www.facebook.com/kisshopecreek.

(DES MOINES) - Iowa Gov. Terry E. Branstad and Lt. Gov. Kim Reynolds were joined today at their weekly news conference by Iowa Homeland Security and Emergency Management Department (HSEMD) Director Mark Schouten to encourage Iowans to be prepared during severe weather season.

"Lieutenant Governor Reynolds and I offer our sympathy to families who lost loved ones in the storms that raced across Iowa on April 27th, and our support to the communities that sustained damage," said Branstad. "Being prepared for a storm, no matter the season, is the best way to protect yourself and families from dangerous weather."

BE PREPARED: DOWNLOAD YOUR EMERGECNY SUPPLY CHECKLIST

"Governor Branstad and I, along with Iowa Homeland Security and Emergency Management Department, stand ready to assist Iowans and their communities when severe weather strikes," said Reynolds. "It's critically important for Iowans to take the necessary precautions ahead of inclement weather. We urge Iowans to take time to prepare for this spring and summer's storm season."

Iowa HSEMD outlined 3 easy steps Iowans can take to be ready for severe weather:

Step 1: Be aware

  • The most important thing you can do is to stay aware of the potential for bad weather in your area.
  • Tune into local television and radio stations, purchase a weather radio, or install a weather alert app onto your mobile phone to receive the most up-to-date weather information.
  • When weather alerts are issued, act quickly to stay safe.

Step 2: Make An Emergency Plan

  • Sit down with your family and talk about what you will do if there is a severe weather alert issued for your area or if there is a danger of flooding.
  • Don't forget to make plans for those with special needs, such as elderly family members, and also for your pets.

Step 3: Build an Emergency Supply Kit

Keep a kit at home and in your car in case you must shelter in place or quickly evacuate your home.

Include in your kit items such as:

  • Water and non-perishable food for 3-5 days
  • A first aid kit
  • A battery-operated flashlight and radio along with extra batteries
  • Special items, such as prescription medications, baby formula, diapers and pet food
  • Copies of important documents, such as birth certificates and insurance information.

"At the Homeland Security and Emergency Management Department, our job is to ensure Iowa and Iowans are prepared and ready to respond to emergencies and disasters," said Iowa HSEMD Director Mark Schouten. "Our message to all Iowans is to take steps now to be prepared for the next round of severe weather. Just taking a few minutes today to think it through and know what you will do can help keep you and your family safe."

To get additional details and tools, including a brochure that outlines how to plan and prepare, visit www.beready.iowa.gov.

###

Pages