A report by the National Council for Human Rights in Egypt criticized the method of water treatment in Egypt, pointing out that in a time when all countries in the world develop methods for water purification, Egypt is still using chlorine to disinfect water at high rates. Several studies have suggested that chlorination by-products may be linked to heart, lung, kidney, liver, reproductive problems including miscarriage rate, and central nervous system damage.
While the State is striving to find long-term solutions to resolve this problem, corporations have come up with products and solutions that help improve water quality and provide clean water for drinking.
Leading direct selling company QNET is one such example. Its product, HomePure, is a portable water purification system for homes that is able to filter out 97% of chlorine found in water.
"The World Health Organization reports that 80% of diseases in Egypt are caused by contaminated drinking water. With Egypt being one of QNET's fastest-growing and important markets, we have taken special care to produce a product that would help one of the country's most pressing problems," explained Mr JR Mayer, QNET Managing Director.
HomePure is equipped with a 7-stage filtration system, each filtering out a different type of contaminant. The system is also equipped with tourmaline ceramic balls which have antibacterial and deodorising qualities.
The water that you end up drinking is Pi-water, water that is very similar to that found in your body. It's created by a Pi-water ceramic that adds Ferric Ferrous Salt to the water. When added to tap water, Fe2Fe3 quickly breaks down the chlorine and suppresses the increase of excessive free radicals, thus serving as an anti-oxidant. Pi-water is well known, especially in Japan, as water that enhances your body's living energy.
"No other filter that I know of comes with such technology. Being a mother of two, my children's health is my topmost priority. I start my day with a glass of Pi-water every morning without fail," said Hala Tawfik, a QNET Independent Representative in Egypt on why she prefers HomePure over other filters.
"Aside from the Pi-water ceramic ball, there are several features that set HomePure apart from similar products in the market. The first is the antibacterial Silver-lite stone that the filtration system is equipped with, which prevents bacteria and algae growth," said Mr Mayer.
"Second, HomePure is installed with a smart indicator that lets you know when you need to change your filtration cartridge, so you can be assured of fresh and clean water each time."
After the seven stages of filtration, the water that you drink contains a small amount of natural minerals and is similar to that found in the human body.
The product is already one of QNET's best-selling in Egypt. Mai Shaheen, one of QNET's Independent Representatives in Egypt, explains why she started using HomePure.
"The technology used to filter the water makes it not just colourless and odourless but, for the first time, our tap water has no taste, which means it is pure," explained Mai.
"The water filtration system we had at home before HomePure never made a difference to our tap water, as it still had a strange taste and smell. When my friend told me about her father's experience with HomePure and how he had completely stopped buying bottled water, I considered it immediately."
The system has been tested and certified by NSF International, a leading global provider of public health and safety risk management solutions. It has also been tested at renowned laboratories worldwide such as TÜV SÜD PSB in Singapore, SIRIM QAS International and Consolidated Laboratory in Malaysia, and KEWI Korea Environment & Water Works Institute in Korea*.
HomePure's user-friendly design makes it easy to install and use in the home. It also does not require electricity to operate, thus providing clean water at minimal cost.
"It doesn't require much space in the kitchen, nor does it need regular maintenance. The 7-stage filter might sound complex but I was able to fix the machine at home in about three minutes, without the need for an electrical connection," said Mai Shaheen.
"Products like HomePure are an example of how QNET helps individuals achieve their goals and lead better lives through a combination of an entrepreneurial business opportunity with life-enhancing products," said Mr Mayer.
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