Nearly every day, someone asks my advice on the best way to promote their business or themselves. I get the question at speaking engagements, at the office and, yes, sometimes at home. I don't mind at all, because I've always got a good answer:

Write a book.

"A book?" some say -- with obvious horror. "I've never written a book!"

Precisely my point. But let me back up a bit.

When I started EMSI 22 years ago, I soon realized the clients who got the attention of the media most quickly were those who'd written a book. Not just any book, mind you, but one that aligned with what they were promoting. The apple salesmen who wrote about apples were far more successful getting media coverage than those who wrote about oranges - and those who hadn't written anything at all.

Why? Because yesterday's business cards are today's books. They give their authors immediate credibility, establishing them as experts in their fields. Credibility opens the door to journalists, talk show hosts, bloggers and anyone else creating content for hungry audiences. Who will they turn to as an expert source of information when a mysterious apple worm is destroying orchards? Johnny Appleseed, author of Red All Over - The Core of the Apple Industry.

There are some caveats. A poorly conceived, poorly designed, poorly written or poorly promoted book is worse than no book at all. Your book must capably and professionally represent your unique message - and you.

Not a writer? Not a problem. There are thousands of talented freelance writers and editors out there - especially in the wake of all the newspaper layoffs in recent years - who can help. So don't worry about that just yet. The first step is planning, and that's up to you whether or not you will actually do the writing.

• Decide on your book's main idea. The central focus will be what drives the entire project, so it must match the message you want to convey and it must excite you. If you're bored from the get-go, you'll likely never see your project through to the end. A great way to test ideas is by running them through these five questions:

1. What message am I enthusiastic about that I want to convey?
2. Who can benefit from it?
3. How will it help them?
4. Why am I the one bringing this idea to them?
5. How can I make my points unique and different from what has already been said on the topic?

• Pay attention to your own reactions as you test-drive your ideas. Which idea makes you smile? Which excites you creatively? Which hits the essence of what you're about - what you enjoy, think about and create every day? It may be an idea you never even realized inspired such passion in you.

• Consider what you really want to achieve by promoting yourself or your business. Business owners obviously want to grow their business and see it flourish; some people want to build careers as speakers. But often, there's something deeper driving us and we may not even be aware of it. Taking the time to do some soul-searching to identify your real motivation can help you clarify your message and find your book's focus.

A real-life example: When I sat down to write Celebritize Yourself, I planned a how-to book on commonly asked publicity questions.  But, when I ran that idea through the five-question test, I had trouble with No. 5.  So, I asked myself, "What do I most enjoy about my professional life?" The answer was easy: helping people identify and value what's unique about them and their message.  In writing a book about how to get publicity, I realized I needed to explain why everyone has an expertise that should be shared.

It's never too late to write your book. I know it seems daunting, but remember, the first time you do anything, it's often a challenge. Remember how hard it was wobbling down the sidewalk on your first bicycle? You may have crashed a few times, skinned your knees and bumped your head, but you got back on and kept trying.

Call on that brave 6-year-old you and start planning your book!

About Marsha Friedman

Marsha Friedman is a 22-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. She also co-hosts "The News and Experts Radio Show with Alex and Marsha" on Sirius/XM Channel 131 on Saturdays at 5:00 PM EST.

Farmers Market Promotion Program helps fund farmers markets, local food projects

SPRINGFIELD - May 3, 2012. An advocate for local foods, Lt. Governor Sheila Simon is urging local food producers to apply for a federal grant that promotes farmers markets.

The United States Department of Agriculture recently announced the availability of $10 million in competitive grants for FY 2012 through the Farmers Market Promotion Program (FMPP). Grants are targeted at projects that help improve and expand farmers markets, community supported agriculture and road-side stands. The deadline to apply for FMPP funding is May 21.

"I encourage Illinois' local food producers to take advantage of this opportunity to grow and gain access to new markets," said Simon, the only statewide elected official from Southern Illinois. "As a state we spend more than 95 percent of our food dollars on products grown outside of Illinois. Strengthening our local food system will keep dollars in our local communities and help grow our economy."

Priority status will be granted to those projects that expand healthy food choices in food deserts or low-income areas where the percentage of the population living in poverty is 20 percent or above. Entities eligible to apply for grant funding include agricultural cooperatives, local governments and nonprofit corporations.

As chair of the Governor's Rural Affairs Council Simon has advocated for expanded use of Supplemental Nutrition Assistance Program (SNAP) benefits at farmers markets. SNAP sales at farmers markets totaled nearly $70,000 in 2011, an increase of over 522 percent since 2009. The number of farmers markets and direct-marketing farmers certified to accept the Link cards that access SNAP benefits has increased from 35 in 2009 to 49 in 2011.

"SNAP use at farmers markets benefits the health of SNAP recipients, local economies, and farmers," said USDA Food and Nutrition Service Midwest Regional Administrator Ollice Holden. "These grants will put resources into rural and urban economies, and help strengthen efforts to provide access to nutritious and affordable food."

In 2011, four grants from the FMPP were awarded to organizations in Illinois: the Southern Illinois University Board of Trustees, Food Works of Carbondale and Chicago organizations, Growing Home Inc., and Faith in Place. The SIU board is using a $81,000 grant to establish the Illinois Farmers Market Association, which will provide professional development, resources and support for farmers, markets and community members, including a farmers market manager training manual and a statewide database to connect farmers to markets. The association expects to start accepting members in January 2013.

"The Illinois Farmers Market Association will help provide resources and solutions to the challenges markets face in administering federal nutrition programs such as SNAP, WIC and Senior Farmers Market Nutrition Programs," said Pat Stieren, coordinator of the Illinois Farmers Market Association. "With over 20 percent of the population in Chicago living in 'food deserts' without access to fresh, healthy foods, and with 1 in 10 Illinoisans receiving SNAP benefits, creating a Farmers Market Association is a crucial step toward helping markets learn how to expand fresh food access and improving health outcomes while supporting local agriculture."

For additional information on grant eligibility and how to apply, visit www.grants.gov.

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Grassley Seeks Detailed Accounting of IRS Whistleblower Office Obstacles

 

WASHINGTON - Sen. Chuck Grassley of Iowa has asked the Internal Revenue Service and the Treasury Department to answer a detailed series of questions aimed at understanding why the IRS whistleblower office has been so slow in processing cases and making rewards.  Grassley expressed his "extreme disappointment in the management of the program" in a letter to the agency.

 

"The IRS does not have a problem attracting whistleblowers," Grassley said.  "The IRS has a problem processing whistleblower information and compensating whistleblowers in a timely manner.  I'm hearing frustration from whistleblowers, and my worst fears are coming true.  The lack of progress is demoralizing whistleblowers, and they might stop coming forward.  That would be a bad outcome for the taxpayers."

 

Grassley's latest inquiry was prompted in part by revelations that the director of the IRS whistleblower program was a panelist at the Offshore Alert Conference at the Ritz-Carlton in Miami Beach.  "It seems the whistleblower office director's time might be better spent reviewing hundreds of existing cases instead of attending a conference that isn't directed at potential whistleblowers," Grassley said.

 

Grassley wrote to IRS Commissioner Douglas Shulman and Treasury Secretary Timothy Geithner to seek a status update on several benchmarks that would indicate progress in the whistleblower program.  The letter is the latest step in Grassley's oversight of the whistleblower office.

 

Grassley wrote the 2006 law improving the IRS whistleblower office.  He modeled the improvements after the successful 1986 whistleblower amendments to the federal False Claims Act, which have brought back more than $30 billion to the federal treasury and deterred even more fraudulent activity.

 

The text of Grassley's latest letter is available here.

 

The text of Grassley's September 2011 letter to the IRS is available here.  The IRS' November 2011 response is available here.

 

The text of Grassley's letter to the Treasury secretary in June 2010 is available here.

 

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HELP US SPREAD THE WORD: We are one week away from the World Premier showing of 'The Guardian!' This play was developed with support from Davenport BASICS (a local arts advocacy group) and grant money awarded by the Riverboat Development Authority, The Internet Players has collaborated with playwright Kevin Straus, along with musical composers and recording artists Tony Hartman and Seth Bailin, to create an original show. This show is being directed and produced by Nathan Porteshawver.
The Guardian is about a National Guard finding his way home by befriending a 6 year-old boy named Charles. Together they spark a Green Revolution in their home town.
 
Please see attached poster or below for all the details!
Location: The Village Theater in East Davenport (Across from 11th Street Precinct)
Tickets:
ADULT TICKET: $10
STUDENT OR SENIOR (65+) TICKETS: $5
Dates/Times:
Thursday, May 10th at 7:30pm
Friday, May 11th at 7:30pm
Saturday, May 12th at 7:30pm
Sunday, May 13th at 2:00pm
Thursday, May 17th at 7:30pm
Friday, May 18th at 7:30pm
Saturday, May 19th at 7:30pm
Sunday, May 20th at 2:00pm
Half priced tickets available on May 10th! Mothers get in free on May 13th for Mother's day!
We hope you can make it because the play is both thought provoking and entertaining. Your tickets will be supporting young and old theatre professionals as well as local students who have written essays, illustrated scenery, constructed puppets and interned during this production. Thank you for your time and support!
Best,
Nathan
Local Leaders Call on Congress to Maintain Current Interest Rates

 

 

Higher education advocates released new data today showing that an anticipated increase in the student loan interest rate would cost Iowa students $250 million per year. The increase would affect federally subsidized Stafford loans, which are provided to almost 7.5 million low and moderate-income students nationwide each year. If Congress does nothing, then beginning on July 1st, the interest rate will double from 3.4% to 6.8% on new student loans.

 

"In today's economy, students need a college education to get ahead," said Sonia Ashe, Iowa PIRG Advocate. "Doubling the interest rate for student loans would make this goal harder to achieve for thousands of Iowans."

 

"I'm already going to graduate with a mountain of student debt," said Jessica Tobin at the University of Iowa. "If Congress lets the interest rate double, then I'm looking at even bigger loan payments and it's going to take longer for me to get on my feet financially after I graduate."

 

The average student borrower already graduates with over $25,000 in student loans. On average, the doubling of the interest rate would add approximately $1,000 for every year a student takes out a loan, adding up to more than $4,000 over a four-year education.

 

To stave off the rate hike, Congress needs to act by July 1st to maintain the existing interest rate. Without action, interest rates on these loans will double, resulting in significant new debt for future graduates. A vote on the issue is schedule in the United States Senate for Tuesday.

 

"Student debt can change the shape of a young person's life," said Laurie Wolf, a financial aid officer at Des Moines Area Community College. "When students graduate with high levels of student debt, it can force them to postpone major life events like marriage, parenthood, and home ownership. It's important to minimize that debt, including keeping interest rates low, in order to reduce the impact it has on the lives of our graduates."

 

Today, the Center for American Progress, Campus Progress, and the USAction Education Fund will release reports detailing how an increase in the Stafford student loan interest rate would impact a number of states. These reports will offer new broad analysis, state statistics, stories of people who could be impacted, and support from student body presidents and campus newspapers.

 

# # #

Iowa PIRG, the Iowa Public Interest Research Group, is a non-profit, non-partisan public interest advocacy organization.

Weekly Events Header
Hello!
Burlesque Burlesque Le' Moustache presents Bewitched, Bothered, and Bewildered this Saturday night at the Adler Theatre!  The American Pickers star was recently featured in a Quad-City Times article, so if you're still not familiar with the increasingly popular world of burlesque and roller derby, check out her Q&A interview.

 

Venus Envy Quad Cities, a festival and art exhibit celebrating women in the arts, will be held at Bucktown on Saturday! The event features regional female artists and performers in the arts of music, dance, theater, visual arts, performance, and spoken word.  We're thrilled to see this festival getting bigger every year!

 

Mother's Day Shop for Mom, dine with Mom, and pamper Mom in downtown Davenport this Mother's Day!  Discover specials and events from over a dozen downtown businesses Mom will love.  From the Beaux Arts Fair and spa treatments to luxury hotel rooms, flowers, and fine fine dining, we're certain you'll find something on our website to help make Mother's Day great.

 

RC Logo Kick off your Cinco De Mayo celebration in the afternoon at Great River Brewery!  Head over the Rhythm City Casino later in the evening to enjoy a mariachi band set by Monumental De Mexico, too!  Barrel House is hosting live music as well by Danika Holmes this evening followed by Just Chords on Friday and Jason Carl on Saturday.

 

Exhibit Have you checked out the new Sculpting with Fiber Exhibit featuring woven and embroidered textiles the Figge Art Museum yet?  See it tonight and enjoy fun art activities paired with a glass of wine during Wine & ArtThursdays at the Figge will feature a talk titled Women of the World - Girls Learn International, and on Sunday, speaker Dr. Heidi E Kraus will be discussing Paris and the Origins of Impressionism.

 

Punk and psycho-billy fans will love the Koffin Kats show at the River Music Experience, but if you rather rock out to a fantastic Talking Heads Tribute act, don't miss This Must Be The Band!  If you'd rather have a more relaxing evening, chill out with Ambient Muisq on Friday.

 

Ambient Live Lunch performances at RME this week include LoJo Russo, Rose 'N Thorns, Keith Soko, and Dave SmithRiver Prairie Minstrels round out the performance this week at RME.  For interactive activities, check out RME Guitar Circle, Acoustic Music Club, and Open Mic Night.

 

The World Series Trophy is coming to Downtown Davenport!  The River Bandits will be hosting the Cardinals' trophy this weekend at Modern Woodmen Park as they play Peoria in another addition of the Rivertown Showdown Series.

 

The National Day of Prayer is being celebrated today by the The Quad Cities Prayer Center at the RiverCenter with keynote speaker Fran Riley of KWQC.  The Midwest Furnace Band will play at the event tonight from 6:30 p.m. - 8:30 p.m. in the Mississippi Hall.

 

See you downtown!

 

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SPRINGFIELD - May 3, 2012. Governor Pat Quinn today issued a statement regarding the Illinois Senate's passage of HB 3810, which ends the troubled General Assembly tuition waiver program.

"Today, the Illinois Senate took a big step forward to do the right thing. I want to salute President John Cullerton for his leadership and urge the House to quickly concur with this long-overdue ethics reform.

"Abolishing a political scholarship program is the right thing for deserving students who need financial assistance to attend college. Illinois deserves to have a strong scholarship program that helps needy students go to college.

"As I have repeatedly advocated - scholarships - paid for by Illinois taxpayers- should be awarded only to those with merit who are in true financial need. As we continue to move forward to tackle reforming our pensions and Medicaid systems, this is an important bipartisan moment of progress.

"I look forward to working with the General Assembly night and day to make more progress in the remaining four weeks."

 

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"The Yellow House" will be displayed in U.S. Capitol

 

Washington, D.C. - Congressman Dave Loebsack today congratulated Chelsea Page from Montrose, who is in 10th grade at Central Lee High School in Donnellson, for being named the Second District's winner in the 2012 Congressional Art Competition.  Page's watercolor, entitled "The Yellow House," will be displayed in the U.S. Capitol for one year.  She will also receive two round trip tickets to Washington, D.C. to attend the ribbon-cutting ceremony.  This year's competition was hosted at the University of Iowa's Art West Building and the winning piece was selected by judges Rachel Williams, UI Associate Professor of Gender, Women's & Sexuality Studies/Media, Social Practice, and Design and Peter Feldstein, photographer and originator of "The Oxford Project."

 

"I was very impressed by the quality of this year's entries.  The creativity demonstrated by all of the talented young artists in Iowa proves that the arts are thriving," said Loebsack. "I especially want to congratulate this year's winner Chelsea Page and I look forward to seeing her watercolor displayed in the Capitol."

 

In the spring of every year, the United States House of Representatives hosts a competition to recognize talented young artists from across the nation. The winning student from each district is invited to Washington, D.C. for the ribbon-cutting ceremony and will have his or her artwork displayed in the U.S. Capitol for one year.

 

A photo of this year's winning piece can be seen here.

 

Winners:

 

1) The Yellow House (watercolor), Chelsea Page, Montrose, Central Lee High School in Donnelson

2) Death of an Alcoholic Bull (chalk), Sara Miner, Donnelson, Central Lee High School in Donnelson

3) Untitled (B&W photography), Lucy Van Gorder, Tiffin, City High School in Iowa City

 

Honorable Mentions:

 

1) Playing in the Sand, Kelli Schneider, Iowa City, City High School in Iowa City

2) Landscape, Emilee Beattie, Ottumwa, Cardinal High School in Eldon

3) Nature's Observation, Molly Westermeyer, Keokuk, Central Lee High School in Donnelson

 

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Senator Chuck Grassley, Ranking Member of the Senate Judiciary Committee, released the following statement after information from the House Oversight and Government Reform Committee indicated a possible vote about holding Attorney General Eric Holder in contempt of Congress.  Holder has refused to provide subpoenaed documents related to the congressional investigation of Operation Fast and Furious.

 

Grassley first began investigating alleged gunwalking in January 2011 after whistleblowers came forward to alert Congress about gunwalking in Arizona.  The Justice Department and Attorney General Eric Holder initially denied gunwalking occurred, but have since withdrawn the denials and admitted that ATF whistlebowers were right to complain about the reckless tactic.  Despite the constitutional responsibility of Congress to conduct oversight of the executive branch, the Justice Department has stonewalled every step of the investigation.  In fact, the Justice Department has provided 80,000 pages of documents to the Inspector General in connection with its investigation of Operation Fast and Furious, but has provided only 6,000 pages of documents to Congress.  The department has provided no legal justification for withholding each of those 74,000 pages.

 

"The subpoena authority of the House Oversight Committee, and the Chairman's willingness to use it, helped shed light on Operation Fast and Furious and the Justice Department's desire to allow guns to walk into the hands of Mexican drug cartels.  Congressman Issa deserves credit for moving forward on contempt.  The Attorney General and the Justice Department are thumbing their nose at the constitutional authority provided to the legislative branch to conduct oversight.

 

"The Attorney General is facing a real test of leadership here.  He has a choice to make.  He can force the department to come clean, or he can force a high-stakes political conflict between the legislative and executive branches.  It's past time to hold accountable those public officials responsible for our own government's role in walking guns into the hands of criminals.  The family of Agent Terry deserves more than what they're getting from this administration."
Georgia native goes above and beyond for man's best friend

Lance Cpl. Jeffery Rodriguez, a dog handler with Weapons Company, 2nd Battalion, 6th Marine Regiment, stands with his dog, Dharma, next to the kennel he built for her, April 26, 2012. The kennel, made from extra Hesko wall and cargo netting, provides Dharma relief from the harsh Afghanistan wind and heat.

TREK NAWA, Afghanistan - Many children beg their parents for a dog. The floppy ears and wagging tail seems to attract children to man's best friend. But many parents know that caring for a dog means a lot of responsibility, training and effort.

Dog handlers in the Marine Corps not only shoulder those same responsibilities ? they volunteer for it. Then take on the responsibilities of being deployed to Afghanistan as well.

A dog handler's job can be exhausting, with an additional month of dog handler school, combined with months of predeployment training.

For Cpl. Jeffery Rodriguez, a dog handler with Weapons Company, 2nd Battalion, 6th Marine Regiment, those responsibilities are more like a privilege.

Rodriguez said he loves being a dog handler. He knows he's helping his squad, and the added responsibilities far outweigh the added attention of caring for a dog.

What sets Rodriguez apart from other dog handlers is the personal effort he puts into Dharma, a 4-year-old Labrador retriever.

"He's the best dog handler I've ever seen," said Sgt. Edward Welsh, Rodriguez's squad leader. "He's constantly taking care of the dog and working to make himself and Dharma better."

Rodriguez, a native of Fayetteville, Ga., knows that a dog handler's job is more than just patrolling with and feeding the dog. The most important job is ensuring the dog is well prepared for the deployment ahead.

Shortly after he arrived in Afghanistan he built Dharma a new kennel.

The kennel, made from discarded pieces of Hesko wall, has a door and a crate for Dharma to sleep in. He used excess cargo netting to cover half of the kennel to shield Dharma from the harsh wind and heat of Afghanistan.

Dharma, with her endless wagging tail and dark eyes, returns the favor with loyalty and obedience.

Rodriguez's responsibilities extend farther than supplying Dharma with shelter. He works with Dharma to keep her skills sharp.

"He exercises the dog and whenever he goes running he takes the dog with him," said Welsh, a native of Cleveland.

Keeping the dogs in shape is vital in an area where temperatures will reach more than 100 degrees Fahrenheit.

"If a dog gets out of breathe in 20 to 30 minutes, they actually become a hindrance to the unit," said 1st Lt. Joseph Hoeksema, Rodriguez's platoon commander. "Dharma is in shape, and (Rodriguez) works her out two to three times a day."

Keeping Dharma in shape is a priority for Rodriguez. He laughingly said he can't let the dog get fat.

Rodriguez continually trains Dharma. After patrols and after security posts, he trains her with commands to strengthen their communication.

The bond between a dog handler and his dog is based on trust. If a dog doesn't trust the handler it won't obey commands.

"He tells her to sit there and stay there, (and) she does it," said Hoeksema, a native of Davenport, Iowa. "It doesn't matter if we are getting shot at, she's obeying (Rodriguez)."

Rodriguez has Dharma to help find improvised explosive devices and weapons caches.

"I use Dharma to search compounds, or to verify potentially dangerous objects," said Rodriguez. "She's like my little guardian angel running around."

The Marines patrol with Dharma daily, clearing compounds and routes.

"Just trusting (Dharma) helps the Marines," said Hoeksema. "When she goes into a compound and doesn't find an IED, the Marines are able to walk in confident that there aren't any IEDs."

Dharma confirmed two IEDs and some hidden-away weapons while deployed; but beyond her keen nose, she's made more of an impact on the Marines she protects.

Dharma also helps with morale of Marines who are away from their families for several months.

After patrolling, the Marines regularly pet and play with Dharma. They also laugh as she interacts with the local animals; goats and turkeys make an interesting find for a curious dog.

The sound of wings flapping and a loud gobble lets the squad know Dharma is up to some good-natured mischief.

Rodriguez lets it go for a little bit before calling Dharma back.

"It has been a great experience being a dog handler," said Rodriguez. "It's a great job to have with a lot of responsibility."

The extra workouts and countless hours to keep Dharma's training sharp are well worth the sacrifice when compared to the bond Rodriguez developed with Dharma. He considers her more than a dog. She is a friend, and a faithful one at that.

"She's not much of a growler," said Rodriguez. "She does get protective with me though, she'll bark at someone if she thinks I'm in danger."

In a couple of weeks, Rodriguez and Dharma will return home from their deployment to Afghanistan. This is Dharma's first deployment and could be Rodriguez's last.

They'll return on the same flight but will then be separated. Dharma will be assigned a new dog handler, and Rodriguez will return to his squad.

Though he said the goodbye will be hard, Rodriguez shared that he loved every minute of being a dog handler. The bond he built with Dharma and the experience was well worth the extra responsibility.

"It's hard not to think of Rodriguez and not think of Dharma too," said Welsh. "They are like two peas in a pod."

Rodriguez leaves Afghanistan with a four-legged friend and a lifelong bond.

"These dogs do work, so I'd want the next dog handlers to know to take it seriously," said Rodriguez with a smile.

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