MOLINE, IL - May 13, 2013 - Runners in the Quad Cities are gearing up for color, and a whole lot of radness, as they participate in the Color Me Rad 5K on August 24, 2013.
As white-clad participants start and end the race at the i wireless Center in Moline, Illinois, they will be doused with multi-colored cornstarch along the race course. The color tie-dyes their t-shirts and bodies while it brightens the runner's outlook on life. This is an untimed event that is focused purely on fun, and fitness.
After completing the 3.1-mile course, runners will declare themselves rad as they toss their own bags of color into the air and create a display so colorful that it makes the Fourth of July jealous. The color is FDA approved colored cornstarch, and almost 5,000 lbs. of it will be used for the run.
Waves of 1,000 people will take off every five minutes beginning at 9 a.m. on Saturday, August 24, 2013. Participants of all ages are welcome to run or walk. Registration is available online at www.colormerad.com. Enter code QCSPORTS and a portion of each registration will be donated to the Quad Cities Sports Commission. Registration is $35 per person if registered by May 31. After that, registration is $40 until June 18; $45 if registered by August 2; $50 if registered by August 21.
The Quad Cities race is the seventy-fifth stop on this year's nation-wide tour. Inspired by the Holi Festival of India, Color Me Rad is in its second year of turning runners into color revelers. Last year more than 200,000 runners were turned rad in 36 cities across the U.S. and Canada.
"We love to get people involved in fitness that may not come out to your typical 5K," said race organizer Scott Crandall. "Like your fifth birthday party, we want this event to be memorable, fun, and colorful. This is all about fun, and unlike your birthday party, there are no scary clowns here, just lots of color."
A portion of the proceeds of the race goes to Quad Cities Sports Commission when registrants use the code QCSPORTS when registering for the race.
"We have worked with great charities across the country, and there is nothing more rad than knowing all of this colorful mayhem is also for a good cause," Crandall said.
In 2013 Color Me Rad™ will hold races across the US and Canada in more than 90 cities. For information and additional race locations, visit www.colormerad.com or check out what fans have to share on Facebook at www.facebook.com/colormerad5k.
The Quad Cities is located on the Mississippi River and is made up of the cities of Moline/East Moline and Rock Island in Illinois and Davenport and Bettendorf in Iowa.
