The Kross believes that Christians are still God loving Christians no matter what they look like or what type of music they enjoy. In fact, they embrace many in the community that were left out of their churches because they did not assimilate into the church image. Through their uplifting music, The Kross tries to reach out and engage this generation of people that have left the church because they no longer feel comfortable being there. Because they no longer want to be a part of church, their music is the only thing that will grab their attention. The positive messages shared across The Kross radio may be the most positive, or the only positive, message they have heard all day.
The music shows love and acceptance of its listener's and calls on others to do the same. To show how other's can help, The Kross has created the Selfless Project in which others can be involved in reaching the Christians who have left the church. The video explains why the station got started and how they are getting others involved. By coming together for one cause, just a few can reach thousands of people who need help across the world.
The Kross is streaming worldwide through the internet and also playing through Google Play and Apple apps. The music is completely free to listeners. They do not have to listen to ads, watch videos, or pay for the apps. This is one of the many ways that The Kross is unique and seeks to reach out to this younger generation of 18-33 year old age group that consistently leave the church by the hundreds. Many of this age are tech savvy, but may not be making much income. Once they hear of a place to listen to free music, they will be sure to check it out.
The video is only a few short minutes: www.thekross.com






