KWQC-TV6 swept the 2015 February ratings period, winning total Households in all Monday through Friday newscasts, which include Quad Cities Today, News at Noon, 4 p.m., 5 p.m., 6 p.m., and 10 p.m.
In the key demographic sought by advertisers - Persons 25-54 - Quad Cities Today, KWQC News at Noon, and KWQC News at 10 posted ratings that more than double other newscasts in the market.
Wheel of Fortune continues to be a ratings stalwart in prime access winning both total Households and Persons 25-54.
"These ratings are strong evidence of what we already knew - KWQC is the station people in the Quad Cities rely on to get their news," said KWQC-TV6 News Director Rich Kurz. "We're honored to have earned the trust of our viewers, and we'll keep working our hardest every day to reward that trust."
While network morning shows are in a tight battle for ratings nationally, NBC's Today continues to be the network morning show of choice in the Q.C.A., winning not only total Household ratings but the key demographics of Persons 25-54 and Women 25-54 as well.
The Tonight Show with Jimmy Fallon rounds out KWQC-TV6's broadcast day winning both total Households and Persons 25-54 by more than double other network late shows on at that time.
About Media General
Media General, Inc. is one of the nation's largest multimedia companies that operates or services 71 television stations in 48 markets along with the industry's leading digital media business. We offer consumers and advertisers premium quality entertainment and information, content and distribution on every screen. Our robust portfolio of broadcast, digital and mobile products informs and engages 23% of U.S. TV households and 43% of the U.S. Internet audience.
Media General has the industry's largest and most diverse digital media business with a growing portfolio that includes LIN Digital, LIN Mobile, HYFN, Dedicated Media, Federated Media and BiteSizeTV. We deliver integrated digital marketing solutions utilizing our comScore Top 15 Video and Top 25 Display market share, as well as the latest in content marketing, video, display and mobile advertising solutions, social intelligence and reporting across all screens. With unmatched local-to-national reach, Media General is a one-stop-shop for agencies and brands that want to effectively and efficiently reach their target audiences on all screens. Media General trades on the NYSE under the symbol "MEG." - See more at: http://mediageneral.com/press/
