(by Peggy Stover)
CEDAR RAPIDS, IA, May 25, 2016 – A new Iowa business start-up is helping companies translate their data into actionable insights to identify and resolve sales, marketing and business challenges, uncover new revenue opportunities and dramatically improve business decision making.
“One of our primary goals is to help organizations use the data they have to turn their marketing and sales departments into highly effective revenue centers instead of cost centers,” said Annex Analytics President, Fortune 500 veteran and University of Iowa marketing lecturer Peggy Stover. “We do that by focusing on sales and marketing analytics and managing key performance indicators (KPIs).
“Too often, companies have a lot of data, but no real information because they either don’t have the time or resources to dig into the data to discover key findings or the “so-what” of the information and turn it into actionable tactics. That’s what we do for companies, essentially data-driven marketing.”
In practical terms, that means gathering and analyzing data from sources such as customer relationship management systems or other customer databases, marketing spend, sales, cross sells, customer types, customer spending and buying patterns, syndicated data, inventory turns, warranty information and other data-rich sources.
Annex answers key questions such as:
What if you knew how to generate more of your best leads? Imagine if you knew how to spend your sales and marketing dollars to generate more revenue. What if you knew how your sales and marketing initiatives were performing? Imagine how you could turn sales and marketing into revenue centers instead of cost centers.
Primary markets for Annex Analytics are healthcare, banking, insurance, higher education, service and professional businesses, consumer product goods, nonprofits, manufacturing – virtually any business that collects data and wants to benefit from its analysis.
Stover and co-founder Jim Thebeau, former Chairman of the Board of Amperage Marketing and former CEO of Henry Russell Bruce marketing, perceived a need for marketing analytics for small to mid-size businesses (SMBs), typically up to $4 billion in annual sales.
“There is a real need to help SMBs understand their own marketing and sales data to improve business performance and return on marketing investment,” said Thebeau. “Too often they lack the time, resources and expertise to gather their own data and analyze it to make better informed business and financial decisions. We are providing the data analysis outsourcing piece to guide their sales and marketing efforts to save them time and money by using their data to more clearly define where and how they should be spending their dollars to dramatically improve their return on investment. ”
Annex Analytics helps organizations translate their data into actionable insights, market and brand positioning, action recommendations and revenue opportunities. For more insights on Annex, visit, http://www.annexanalytics.com/
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