DAVENPORT, Iowa (Sept. 5, 2018) — Hy-Vee’s most creative cake designers from the Quad Cities area will compete Tuesday in front of spectators at NorthPark Mall in Davenport during the semifinal of Hy-Vee’s Extreme Cake Challenge. Winners will earn a trip to the finals of the companywide competition.

The designers will have 3½ hours to decorate a specialty cake of their choosing and 12 cupcakes. The entrants are judged on the cakes’ technical appearance, icing appearance and level of difficulty.

“Hy-Vee is proud to showcase the talents of our people, who we think are the best in the business,” said Ray Doughan, assistant vice president of bakery operations at Hy-Vee, Inc. “Many customers may not realize the level of talent we have in our bakeries, and this challenge allows our designers to get out in front of the public and enjoy some friendly competition, all while collaborating and learning new trends and techniques.”

Prizes will be given for 1st ($600), 2nd ($300) and 3rd place ($200) and also a Decorator’s Choice award ($500). The top two cake designers will earn a spot in the company finals in Des Moines on Nov. 10, where designers will be judged by a panel of experts, including previous Challenge winners. Final Hy-Vee Extreme Cake Challenge prizes are 1st ($2,000), 2nd ($1,000) and 3rd ($750). The final cake competition will also name a Decorator’s Choice winner with a prize of $1,000.

There are more than 130 designers competing in six semifinal events throughout Hy-Vee’s eight-state territory in the 2018 Hy-Vee Extreme Cake Challenge.

WHAT:                 2018 Hy-Vee Extreme Cake Challenge — Quad Cities Semifinal

WHEN:                 10 a.m. to 1:30 p.m.

Tuesday, Sept. 11
               Winners announced at 3:30 p.m.

 WHERE:               NorthPark Mall

                              320 W. Kimberly Road

                              Davenport, IA 52806

Hy-Vee, Inc. is an employee-owned corporation operating more than 245 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.


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