Paul Giamatti and Bryce Dallas Howard in Lady in the WaterLADY IN THE WATER

A mysterious publicity campaign used to work in M. Night Shymalan's favor; the less you knew about his forthcoming movies, the more you wanted to see them. Now, however, a lack of pre-release information on a Shymalan project seems less about building suspense than trying to quarantine bad buzz, and, in the case of Lady in the Water, with good reason.

This might be the most hysterically inane movie of the year. This might be the most hysterically inane movie of the next several years. I'm torn between urging you to stay as far away from the film as possible and demanding that you line up to see it immediately; a cinematic goof of this magnitude is almost too priceless to miss.