RISE OF THE GUARDIANS

There appears to be a certain amount of bafflement, among those who track such things, as to why Rise of the Guardians has failed to make its expected dent on the late-autumn box office. Did the action comedy open too soon after the release of the similarly animated Wreck-It Ralph, thereby splintering its audience? Was the casting of Santa Claus, the Easter Bunny, and the Tooth Fairy as makeshift superheroes an idea deemed too juvenile for viewers over the age of three? Was the film's title generic and confusing, leading potential crowds to expect the arrival of the owls of Ga'Hoole?

If I may, I'd like to posit a different, simpler theory: The movie just sucks.