Most won't wait more than ten minutes at a retail outlet

(April 2012) To keep local customers happy, retailers might want to focus less on the register and more on the clock. In these busy, hectic times, retailers better hop to it and wait on customers quickly, or customers will hop on out of there - because customers HATE TO WAIT!

In a new national survey:
• 76% of respondents say a wait any longer than five to ten minutes at a retail business is unreasonable.
• 94% say a reasonable amount of time to wait at a retail business is 5 - 10 minutes or less.

If a retail business makes them wait fifteen minutes or longer:
• 63% say it shows bad customer service and a lack of respect for their time.
• 52% say they take their business elsewhere
• 48% say they assume the business is not well run and badly managed.

When asked what bothered them the most about a retailer:
Most often ranked as the #1 annoyance (in order):
• A rude staff
• They made me wait
• I paid too much

In other survey findings:
• 87% of respondents say they would use a technology that kept them from waiting in line at a retail stores if it saved them 15 minutes of waiting.
• 2 out of 3 respondents say they would use online check-in or download an app that saved their place in line at a retail business.

The survey also asked respondents for the most annoying time waster in their lives.
Most often ranked as the #1 annoyance (in order):
• Getting Placed on Hold
• Waiting in Line
• Sitting in Traffic

Great Clips, a local hair salon brand and the first ever to introduce time saving online check-in, asked consumers about waiting as part of a campaign to introduce the new online check-in app. The technology, which allows customers to check in from their desktops or smart phones, has trimmed haircut wait times from about fifteen minutes to five minutes, so customers can pretty much walk right in with little or no wait.

"In all our research, in focus group after focus group, we hear that today's busy singles and families alike are stressed out, exhausted and short on time - and today, time is money," says Rhoda Olsen, CEO of Great Clips. "Online check-in gives people back those few extra minutes that can take your day from good to great."

Online check-in is already gaining steam, with more than one million customers checking in online in 2011. In 2012, that number is even greater with an average 200,000 checking in online per month. With more than 80,000 new downloads of the app each month, it's clear customers find it helpful.

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Washington, D.C. - Congressman Dave Loebsack today issued the following statement in response to the Department of Labor's announcement that the unemployment rate dropped slightly to 8.2 percent in March and 120,000 jobs were added.

"Numbers do not mean anything to Iowans who are still out of work.   Today's report shows that any progress is tenuous at best and Congress still has a lot of work to do for there to be a meaningful recovery.  The small steps that have been taken up to this point to get the economy heading in the right direction have provided only a small boost.  Congress needs to come together and move forward with commonsense, bipartisan solutions in order to create jobs and boost the economy."

 

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With signature, JOBS Act and STOCK Act become law

 

Washington, D.C. - Congressman Dave Loebsack released the following statement after both the JOBS Act and the STOCK Act were signed into law by President Obama.

 

"I am pleased the President signed both of these important pieces of legislation into law.  The American people have been demanding Congress work together to grow the economy.  They also want a government that will work for them, not make a profit off the information they get as part of their work.  The JOBS Act and STOCK Act are a step in the right direction on each front.

 

"These bills are both good examples of what can be achieved when both sides of the aisle stop playing games and work together to find bipartisan solutions.  I was pleased to work with my colleagues on both pieces of legislation and am hopeful they will begin to restore Americans' trust in Congress."

 

The JOBS Act, HR 3606, will help small businesses in communities access capital more easily in order to expand and support job creation and use capital more effectively in order to support growth.  An amendment introduced by Loebsack, which passed with unanimous support, will help women, veteran, and minority- owned businesses take advantage of the benefits and opportunities provided by this legislation.

 

The Stop Trading on Congressional Knowledge (STOCK) Act will prevent Congressional insider trading.  In May 2011, Loebsack was the first person from Iowa and the fourth in the House of Representatives to cosponsor this important legislation.

 

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Free Illinois JobLink service boasts nearly 92,000 statewide job postings; more than 51,000 resumes

 

CHICAGO - April 4, 2012. In his latest effort to boost the Illinois economy, Governor Pat Quinn today announced a new "help-wanted" system that connects job-seekers with jobs and makes hiring easier and more cost-effective for businesses. Illinois JobLink, developed by the Illinois Department of Employment Security (IDES), allows businesses to post job ads and individuals to post multiple resumes for free. Currently, there are nearly 92,000 total statewide job postings and more than 51,000 resumes posted on the system.

 

"We can increase economic growth in Illinois by connecting people who are looking for a job with employers who are looking to hire," Governor Quinn said. "During this difficult economy, Illinois JobLink is helping workers market their job skills and allowing employers to successfully find the help they need at no cost."

 

Illinois employers including Aon, Chrysler and Ford, have used Illinois JobLink to search for resumes and potential employees. Comparable private job boards can cost employers hundreds of dollars, and studies show that businesses prefer the key word search function to find employees with the unique skills that are needed. Using Illinois JobLink (www.illinoisjoblink.com), employers can create want-ads that require specific skills or search resumes using keywords such as salary, educational attainment and location. In turn, job seekers can create multiple resumes that emphasize their variety of skills.

 

"Hiring is time-consuming and expensive for employers. Illinois JobLink makes hiring easier by allowing employers to focus in like a laser on job seekers that possess the unique skill sets that they need," IDES Director Jay Rowell said. "It also helps our working families identify what job best fits their needs and puts them in a better position to pitch themselves to multiple employers at one time."

 

Illinois JobLink also pulls want-ads from Indeed.com, the largest employment site in the United States. Indeed.com collects postings from thousands of websites, including newspapers, associations, company career pages and job boards. Nationally, more than 550,000 jobs are available on Illinois JobLink.

 

While the Illinois JobLink service is available to everyone, including those who are currently employed, individuals collecting unemployment insurance are required to participate in Illinois JobLink. It also serves as another tool to connect veterans to jobs when they return home.

 

"We in the veteran advocacy community are excited by what Illinois Job Link offers to veterans," Illinois Veterans Affairs Director Erica Borggren said. "Helping employers find veterans is one of the most difficult pieces of the veteran unemployment 'puzzle,' and all job-seeking veterans can benefit from this powerful tool which allows the State's Veteran Employment Representatives to match veterans and employers."

 

Illinois JobLink replaced the previous Illinois SkillsMatch system and individuals and businesses with SkillsMatch accounts are encouraged to update their profiles, which were automatically transferred to the new system. IDES encourages job-seekers to set their resumes to public to ensure maximum exposure to businesses.

 

The state's comprehensive approach to helping match job seekers with employers is complemented by Illinois workNet® (www.illinoisworknet.com), a workforce development system administered by the Illinois Department of Commerce and Economic Opportunity (DCEO).  Illinois workNet utilizes partnerships and technology to expand seamless and real-time access to employment resources, including assistance with hiring and training employees, recruitment services, and tax incentives to keep local Illinois businesses competitive. As of January 2012, the Illinois workNet portal has more than 234,000 individual, workforce and business accounts.

 

As Illinois'' employment agency, IDES works with employers to fill vacancies in several ways including hosting job fairs, providing interview space and connecting job seekers with ready-to-hire employers. Providing soft-skills training to job seekers, such as skills assessment, resume review and interview techniques can be combined with other training courses available through more than 60 workNet centers across the state. This multi-agency, collaborative approach identifies the skills needed by businesses and helps job seekers obtain the skills needed to meet those needs. For more information, visit http://www.ides.illinois.gov/.

 

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Top Republican Judiciary Committee Members Question Obama Administration's Commitment to Medical Malpractice Reform

 

WASHINGTON - Senate Judiciary Committee Ranking Member Chuck Grassley, House Judiciary Committee Chairman Lamar Smith and Senate Finance Committee Ranking Member Orrin Hatch are concerned that the Obama administration has diverted tens of millions of dollars intended for research on malpractice reform to other forms of research.

 

In a letter to the Secretary of Health and Human Services Kathleen Sebelius, the members point to a September 9, 2009 address to Congress where President Obama announced an initiative to address the rising costs of health care associated with medical malpractice.

 

The members wrote, "Frivolous lawsuits, the high cost of malpractice insurance and excessive damages awards are dragging down our health care system...However, the AHRQ's (Agency for Healthcare Research and Quality) description of the research being funded (through the President's initiative) does not mention, much less emphasize, reforms to medical malpractice laws, as was clearly implied by the President's speech."

 

The letter specifically calls attention to the fact that none of the $23.2 million awarded has gone to researching or implementing "traditional" medical malpractice reforms and that it appears that all of the research funded by the AHRQ is aimed at proving the obvious: as the number of adverse events declines, the number of malpractice lawsuits also declines.

 

The letter goes on to ask questions about why the grant program has not done what the President publicly committed to do with the money, which is to try to move forward on medical malpractice reform.  It also asks for an accounting and justification of the way that the money has been spent.

 

Here is a copy of the text of the letter to Sebelius.

 

April 3, 2012

Via Electronic Transmission

The Honorable Kathleen Sebelius

Secretary

Department of Health and Human Services

200 Independence Avenue, S.W.

Washington, DC 20201

 

Dear Secretary Sebelius:

 

We are writing to express our concerns with the Patient Safety and Medical Liability Reform Demonstration and Planning grants being funded by the Department of Health and Human Services (HHS).

 

On September 9, 2009, President Obama, in a speech to a joint session of Congress on health care, directed you to move forward on an initiative aimed at reducing health care costs.  Specifically, he stated:

..., many in this chamber - particularly on the Republican side of the aisle - have long insisted that reforming our medical malpractice laws can help bring down the cost of health care. I don't believe malpractice reform is a silver bullet, but I have talked to enough doctors to know that defensive medicine may be contributing to unnecessary costs.  So I am proposing that we move forward on a range of ideas about how to put patient safety first and let doctors focus on practicing medicine.  I know that the Bush Administration considered authorizing demonstration projects in individual states to test these issues.  It's a good idea, and I am directing my Secretary of Health and Human Services to move forward on this initiative today.

(Emphasis added).

On June 11, 2010, pursuant to the President's orders, the HHS, through the Agency for Healthcare Research and Quality (AHRQ), awarded $23.2 million to fund demonstration and planning projects.  The AHRQ's press release confirmed that the "grants [we]re part of the patient safety and medical liability initiative that President Obama announced during a September 9, 2009, address to a joint session of Congress."[1] Specifically, the AHRQ has funded seven demonstration grants for a total amount of $19.7 million and 13 planning grants for a total amount of $3.5 million.  The demonstration projects are scheduled to take three years to complete and the planning projects are scheduled to take one year to complete.  According to the AHRQ, the projects are supposed to allow States and health care systems to develop, implement and evaluate medical liability models that "(1) put patient safety first and work to reduce preventable injuries; (2) foster better communication between doctors and their patients; (3) ensure that patients are compensated in a fair and timely manner for medical injuries, while also reducing the incidence of frivolous lawsuits; and (4) reduce liability premiums."[2]

Frivolous lawsuits, the high cost of malpractice insurance and excessive damages awards are dragging down our health care system.

 

The goal of "traditional" medical malpractice reforms is not to hinder meritorious lawsuits, but rather to reduce the incidence of frivolous lawsuits, inflated awards and inflated attorneys' fees.  Generally speaking, traditional malpractice reforms seek practical solutions to combatting frivolous lawsuits, such as caps on punitive damages, caps on noneconomic damages and limits on the percentage of an award that can be taken by a plaintiff's attorney under a contingency fee agreement.  Thus, traditional reforms are necessarily aimed at dealing with the medical system as it exists and influencing the behavior of lawyers and courts by altering legal parameters--substantive and procedural.  Correspondingly, research on traditional reforms should be aimed at assessing the effects of specific legal changes on claims, lawsuits, awards and settlements, either through mathematical models, simulated jury studies or real data.

 

However, the AHRQ's description of the research being funded does not mention, much less emphasize, reforms to medical malpractice laws, as was clearly implied by the President's speech.  Indeed, it does not appear that any of the entities that have received the $23.2 million in grants have the expertise necessary to examine the effects of changes in substantive legal standards and procedural rules on the rate of malpractice claims, lawsuits, and awards.

 

President Obama's September 9, 2009 speech included a reference to "demonstration projects" considered during President George W. Bush's administration.  The day after the President's speech, Tevi Troy, who served as the Deputy Secretary of the HHS, during the Bush Administration, responded to President's Obama's statement.[3] Mr. Troy explained the nature of the demonstration projects considered during the Bush administration.  In particular, he explained the limited purpose of those projects and the fact that they would not solve the crisis created by frivolous lawsuits.  Mr. Troy's article also made it clear that "reducing the incidence of costly and ineffective medical malpractice lawsuits was a high priority of the [Bush] administration."

 

The President's speech gave the clear impression that taxpayers' monies would be spent, in significant part, on projects related to "traditional" medical malpractice reforms.  Contrary to that clear impression, it appears that none of the $23.2 million awarded has

 

gone to researching or implementing "traditional" medical malpractice reforms.  In fact, it appears that all of the research funded by the AHRQ is aimed at proving the obvious:  as the number of adverse events declines, the number of malpractice lawsuits also declines.

 

We are concerned that these developments do not fulfill the President's commitment to move forward on medical malpractice reform.  Accordingly, please respond to the following requests for information:

 

1.      Explain how the HHS' spending $23.2 million on studying "nontraditional" liability reform fulfills the President's promise that his administration would examine a "range of ideas," including the "traditional" malpractice reforms noted above and advocated by Republican Members of Congress?

 

2.      Do you agree that the projects funded by the Patient Safety and Medical Liability Reform Demonstration and Planning grants are not researching "traditional" malpractice reform, but rather are exploring "nontraditional liability reforms"?[4] If you disagree, explain the basis for your disagreement in detail.  Also, identify which projects are researching "traditional" malpractice reforms and how much from the $23.2 million in grants is being spent on studying "traditional" malpractice reforms.

 

3.      Do you agree that the AHRQ is not the most qualified agency to undertake or oversee research related to "traditional" malpractice reforms?  If you disagree, explain in detail how the AHRQ is the most qualified agency within the federal government to undertake or oversee research related to "traditional" malpractice reforms.

 

4.      How, if at all, will the results of each of the 20 demonstration and planning projects directly help to reduce the incidence of frivolous lawsuits and reduce high malpractice insurance premiums, as represented by the AHRQ?  Also, if a project will have no direct impact on reducing frivolous lawsuits and insurance premiums expressly acknowledge that fact.

 

5.      Explain in detail how the results of each of the 20 Patient Safety and Medical Liability Reform Demonstration and Planning projects will directly benefit American taxpayers.  If American taxpayers will benefit from the results of these projects, when will those benefits be seen?

 

6.      Explain in detail how the results of each of the 20 projects will directly contribute to lowering health care costs, as stated by the President?

 

7.      Describe in detail how the HHS and/or the AHRQ will utilize the information generated by each of the 20 Patient Safety and Medical Liability Reform Demonstration and Planning projects?

 

8.      Is each of the 20 Patient Safety and Medical Liability Reform Demonstration and Planning projects unique or are they similar to previous studies?  If any of the current projects are similar to previous studies, explain the HHS's justification for funding that project or projects?

 

9.      When was it decided that the Patient Safety and Medical Liability Reform Demonstration and Planning grants would fund research of "nontraditional liability reforms," as opposed to "traditional" malpractice reforms?  Who made that decision?  If it was a group decision, identify all of the individuals who participated in the group.

 

10.  Did anyone other than an employee of the federal government participate (in any manner whatsoever) in the drafting of the requests for proposals issued in connection with the Patient Safety and Medical Liability Reform Demonstration and Planning grants?  If so, identify the individual(s) and the group he or she was representing.  Also, if applicable, set forth in detail the substance and nature of the individual's participation.

 

11.  Did anyone other than an employee of the federal government participate in the selection of any of the recipients of the Patient Safety and Medical Liability Reform Demonstration and Planning grants?  If so, identify the individual(s) and the group he or she was representing.  Also, if applicable, set forth in detail the substance and nature of each individual's participation.

 

12.  Is one of goals or purposes (official or unofficial) of the Patient Safety and Medical Liability Reform Demonstration and Planning grants to produce studies that will discredit or counter "traditional" malpractice reforms?

 

13.  Is the HHS or any other agency of the federal government currently conducting, participating in or funding research, the (official or unofficial) purpose of which is to discredit or counter "traditional" malpractice reforms?  If so, set forth the details of each such project, including who will conduct the research and who will oversee it.

 

14.  In addition to the $23.2 million being spent on the demonstration and planning projects, another component of the initiative ordered by President Obama is an evaluation project.  JBA/RAND was awarded $2 million for the evaluation project.  According to the AHRQ, the $2 million has been "allocated to evaluate the overall knowledge that is gained from this initiative."[5]

 

(a)    Explain in detail the substance and goals of the evaluation project and explain why it is necessary.

 

(b)   Are salaried federal employees at the AHRQ or in another unit of the HHS capable of understanding and evaluating the results of the demonstration and planning projects?  If so, why weren't they assigned the task of conducting the evaluation project or its equivalent?  If they are not capable, explain how the HHS and the AHRQ will be able to work with any of the information generated by the projects.

 

(c)    How, if at all, will the results of the evaluation project directly benefit American taxpayers?  If American taxpayers will benefit from the results of the evaluation project, when will those benefits be seen?

 

If the HHS and/or the AHRQ possess documents relating to the subject matter of any of the foregoing questions, provide copies of those documents.

 

We ask that you provide written answers and documents by May 3, 2012.

 

Sincerely,

 

 

 

________________________       ________________________

Charles E. Grassley                       Lamar Smith

Ranking Member                         Chairman

Senate Judiciary Committee                      House Judiciary Committee

 

 

 

________________________      

Orrin G. Hatch                         

Ranking Member                        

Senate Finance Committee

 

 


[1] AHRQ Press Release, "HHS Announces Patient Safety and Medical Liability Demonstration Projects:

Funds Allocated to Develop, Implement, and Evaluate Patient Safety Approaches and Medical Liability Reform Models" (June 11, 2010) (available at http://www.ahrq.gov/news/press/pr2010/hhsliabawpr.htm).

2 Id.

3 Tevi Troy, "Med Mal Pal?," Critical Condition, National Review Online's Healthcare Blog (Sept. 10, 2009)(available at  http://www.nationalreview.com/critical-condition/48345/med-mal-pal/tevi-troy).

4 See Allen Kachalia & Michelle M. Mello, New Directions in Medical Liability Reform, 364 N. Engl. J. Med. 1564 (Apr. 2011) (available at http://www.nejm.org/doi/full/10.1056/NEJMhpr1012821) (acknowledging the definition of "traditional" medical malpractice reforms and confirming that the AHRQ's demonstration and planning projects are studying "nontraditional liability reforms.").

5 Carolyn M. Clancy, AHRQ Commentary, "Patient Safety and Medical Liability Reform: Putting the Patient First" (available at http://www.ahrq.gov/news/commentaries/comptsafty.htm). 

Group Will Develop Recommendations to Increase Trade Opportunities and Business Investment in Illinois

 

CHICAGO - April 3, 2012. Governor Pat Quinn today convened the first meeting of the Illinois Export Advisory Council. As part of Governor Quinn's commitment to strengthen the Illinois economy and create jobs, the group will work with the Governor's office and recommend strategies to increase trade and business investment in Illinois. Governor Quinn announced the group as part of his growth strategy during his 2012 State of the State Address.

 

"We have brought together some of the most successful business and economic leaders in the country with the single mission of advancing Illinois' growth in the global economy," Governor Quinn said. "Illinois goods and services are among America's best, and our council will bring that message to the world."

 

Following the meeting, the Governor and members of the council called on Congress to pass the four-year reauthorization of the Export-Import Bank (Ex-Im Bank) and raise the limit on Ex-Im's loan portfolio. The Ex-Im Bank has financed exports since 1934, but could close in May without the reauthorization. Over the past five years, the bank has assisted more than 280 Illinois companies, 67 percent of which are the small- and medium-sized businesses that are crucial to Illinois' economic growth.

 

Chaired by Navistar Chairman and CEO Daniel C. Ustian, the Council will work to increase exports by providing recommendations on state and federal policies and programs, with the goal of maximizing Illinois' competitive strengths in the international marketplace. Council members will also serve as international ambassadors for Illinois. Members will work to promote Illinois firms and the inherent advantages Illinois can offer countries seeking trade opportunities. The group's initial discussions today centered on Illinois' current trade landscape, opportunities to expand trade, and diverse strategies to drive export growth and open up more global markets to Illinois companies.

 

The council consists of 21 top Illinois CEOs and private sector leaders that drive international trade for Illinois (complete listing is attached).

 

"Creating the environment for Illinois business to grow requires trade policies and practices that make it easy to access the expanding global marketplace," said Ustian. "Today's meeting is a great example of the public and private sectors coming together for a common goal.  We now have a robust structure in place to gather input from Illinois businesses - from the smallest start-ups to the Fortune 500 - and will move forward with our work to increase exports from Illinois throughout the world."

 

Governor Quinn has been one of Illinois' most active governors when it comes to promoting Illinois on the world stage, recently returning from an economic trade mission to Belgium where he met with key business and economic leaders from countries within the European Union. Also last month, he attended the Canadian Restaurant and Foodservices Association (CRFA) trade show, which is the leading foodservices and

hospitality event in Canada, to promote Illinois' foodservices industry, as well as tourism and life sciences industries. The Governor also led a trade mission to China last fall that resulted in $370 million in new business agreements for Illinois-based companies.

 

Next week, Governor Quinn will travel to Washington D.C., where he will meet with Brazil President Rousseff and nine governors from Brazil. The Governor will lead a trade mission to Brazil later this year.

 

Governor Quinn has set an ambitious goal for Illinois to double exports by 2014. Illinois saw a $14.5 billion increase in exports in 2011, representing a nearly 30 percent increase over 2010, which was nearly double the nation's average growth of 16 percent. January 2012 represented a 12 percent increase over the same period in 2011, compared to the national average of 7.4 percent. Illinois is the sixth largest exporting state in the nation and ranks number one between the coasts for exports and foreign direct investment. There are nearly 1,600 foreign firms in Illinois employing more than 323,000 Illinois residents.

 

The Governor's aggressive focus on harnessing and promoting the strength of Illinois companies abroad will have a significant impact on job creation at home.  According to the latest U.S. Department of Commerce estimates, reaching Governor Quinn's goal of doubling exports by the end of 2014 will result in the addition or retention of nearly 230,000 jobs in Illinois.

 

More information about Illinois trade and business opportunities can be found on the Illinois Department of Commerce and Economic Opportunity's website at www.illinoisbiz.biz.

 

 

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Ever play the game Mouse Trap? The goal is to build a contraption that's set into motion when a player turns a crank. The crank spins gears that push a lever that smacks a boot that kicks a bucket that spills a marble that rolls down a chute, hits a pole ... well, you get the idea.

In the end, it catches a mouse - if you're lucky.

Seeing how media has evolved reminds me of Mouse Trap. Get a mention in a newspaper article and find an online link to share on Twitter. Your followers retweet it to their followers, who post it on Facebook, where someone finds it and mentions it on a talk-radio fan page and, before you know it, you're a guest on a show!

Of course, that's a simplified scenario with a dream outcome, but it gives you the picture.

Connecting these different platforms integrates your publicity with social media.  At EMSI Public Relations (www.emsincorporated.com), we have Jeni Hinojosa, our Social Media Campaign Manager, turning the crank.  She writes and posts blogs and comments, and tweets updates, on behalf of clients to build a large, credible following for them.  I asked her to share a couple of the ways she has spread our clients' messages and to give you a few tips for handling your own social media.

Jeni, by the way, has a bachelor's degree in anthropology with a specialty in social media. She studied the "socialsphere," how it evolved into its own subculture and how we interact with it. In short, she knows how it works - and she knows how to work it.

Here's what she wrote:

People who casually use social media may send a few Tweets, update their Facebook status and write a weekly blog post. They connect with people whose content they're interested in: family and friends, co-workers, fellow hobbyists, groups with shared interests or causes.

If you have serious goals, however, such as building an audience for marketing purposes, you need to do all of that and more. One strategy I use for our clients is generating "third-party conversations." Instead of simply posting on our clients' own social networking sites, I visit blogs, websites and fan pages of people with similar interests. I comment on their content in hopes of engaging their audience in a conversation that ultimately brings new traffic to our clients' websites.

Here's a for instance: We have a client whose message involves maintaining healthy romantic relationships. I found a great article on this topic and shared it with a comment on other sites.  The article prompted conversations and I stayed involved in the discussion.  When it seemed appropriate, I shared a link to our client's blog. In this case, she got new followers on Facebook and Twitter through that one action.

Another strategy I use is promoting our clients when they're featured in traditional media, such as newspapers, radio and TV, which all seem to have an online presence. We recently had a client who was also on board for our talk radio campaign. I promoted her upcoming interviews to her friends and followers.  Then I visited the stations' websites for links to their Twitter accounts and Facebook pages. I joined their networks, friended their friends, and plugged the upcoming interviews there, too, e.g. "I'm so excited to be chatting with host's name here on Friday about topic here."

As a result, this client made a lot of new connections among the stations' listeners.

These are all strategies anyone can use; all they require is time and imagination. To help ensure your success, here are some tips:

Don't over-promote yourself. That's the No. 1 rule. People are turned off by those who seem interested only in selling a book or product. A good rule of thumb is to make sure 80 percent of your content is light, interesting, informative or fun.

Don't bury your followers in an avalanche of content. Limit Facebook status updates and Tweets to three or four a day.

People new to social media often regard those with similar content as rivals or competitors. Actually, these can be your new best friends. When you promote Chef Shane's cooking blog, he'll likely tweet about the great chocolate cake recipe on your website. Become a partner in sharing with online personalities where messages are similar to yours and you'll soon have a vast support network.

Integrating publicity and social media takes some thinking, some effort and, as Jeni says, some creativity. But isn't that always true when you're trying to build a better mousetrap? And this marketing costs nothing - not with free Wi-Fi available almost everywhere you turn.

About Marsha Friedman

Marsha Friedman is a 22-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. She also co-hosts "The News and Experts Radio Show with Alex and Marsha" on Sirius/XM Channel 131 on Saturdays at 5:00 PM EST.

Illinois 8 and Illinois 29 Work to Create Jobs and Reduce Congestion

PEORIA - April 3, 2012. As part of his commitment to ensuring Illinois has a 21st century transportation system, Governor Pat Quinn today announced two major road projects in the Peoria area. The Illinois Department of Transportation (IDOT) will complete the final phase of its widening of Illinois Route 8 in Washington this summer and begin finalizing plans for the replacement of the BNSF Railroad viaduct over Illinois Route 29 in Chillicothe. The two projects will create jobs, reduce congestion and improve the flow of goods and services throughout the greater Peoria area.

"In order to compete in the global economy, we must ensure that Illinois has a 21st century transportation system," Governor Quinn said. "We are committed to modernizing our roads and bridges in the Peoria area, which will create jobs and support economic growth throughout Illinois."

Governor Quinn announced the two projects, which are estimated to cost more than $12.4 million, while addressing the Innovation Conference on Asphalt & Transportation (ICAT), which provides opportunities to develop public-private partnerships, and address transportation industry challenges. Keynote speakers at the conference included Sam Pitroda, Infrastructure Minister and Advisor to the Prime Minister of India, U.S. Department of Transportation Secretary Ray LaHood, and business and government leaders from around the world. ICAT, hosted by Bradley University, also presented Illinois State Senate President John Cullerton with its Heartland Sustainability Award.

The improvements on Illinois Route 8 include reconstructing 1.2 miles of roadway and adding a second lane in each direction, with a middle turn lane and sidewalks, between Summit Drive and Legion Road. Construction will begin later this spring. The project, estimated to cost $10.2 million, is funded through Governor Quinn's historic Illinois Jobs Now! capital program. The improvements represent the last segment of a long-term, $43.7 million expansion of nearly six miles of Illinois 8 from Rosedale Road in East Peoria to Legion Road in Washington, a stretch that accommodates almost 19,000 cars and trucks a day.

Governor Quinn is also pleased to announce that IDOT is committing $2.2 million to complete the engineering and design plans for replacing the BNSF viaduct over Illinois Route 29 in Chillicothe. The project will replace the two existing viaducts with a single structure carrying three mainline tracks, a yard track, a service road and a pedestrian walkway. Illinois 29 will be widened to two lanes in each direction, with a middle turn lane, sidewalks and a bike path, between Truitt Avenue and the Senachwine Creek Bridge. The engineering and design plans will cost about $2.2 million and require approximately three years to complete. Construction is estimated to cost $22 million.

"These improvements will add much-needed road and rail capacity in the Peoria area," said Illinois Transportation Secretary Ann Schneider. "I am eager to work with our local partners to see both projects completed as soon as possible."

The six-year, $31 billion Illinois Jobs Now! is the largest capital program in the state's history. Since Governor Quinn helped pass  Illinois Jobs Now! in 2009, the program has created an estimated 1,500 jobs in the Peoria area.

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ROCK FALLS, IL - Blackhawks Hills Resource Conservation and Development (RC&D)
announces that Melanie Flesch has been named Assistant Outreach Coordinator. Melanie will
be responsible for outreach support on the iFiber broadband project, as well as general marketing
including research, reporting, social media development, and design.

"We are excited to have Melanie start at Blackhawk Hills," said Outreach Coordinator Daniel
Payette. "She has a keen sense of communications and brings much enthusiasm to the office.
Importantly, she will allow us to expand our outreach efforts on the broadband project, especially
in researching fiber optic-oriented opportunities for economic and business development."

Melanie, a native of East Dubuque, IL, is a 2009 graduate of Clarke University's Business
Administration program. With a concentration in marketing, she has specialized in working
with small businesses in the Dubuque area. Over the past two years, she provided consultation
services with her company, Truly Organized Marketing. Her past experience includes the
positions of Marketing Project Specialist for Heartland Financial and Sales and Marketing
Director for Dubuque Area Steamatic.

About Blackhawk Hills RC&D

Blackhawk Hills RC&D is a not-for-profit corporation based in Rock Falls, IL that serves
Carroll, Jo Daviess, Lee, Ogle, Stephenson, and Whiteside counties in northwest Illinois.
Blackhawk Hills RC&D's services include community planning, development assistance, natural
resources conservation and protection support, and grant writing and administration. Blackhawk
Hills RC&D is sponsored by local county boards and Soil and Water Conservation Districts and
is overseen by an 18-member council, consisting of three representatives from each of the six
counties.

Questions about Blackhawk Hills may be directed to Daniel Payette at (815) 625-3854 or
daniel.payatte@blackhawkhills.com.

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DES MOINES – AARP leaders are taking on MidAmerican Energy false portrayal of the Association's position on nuclear power and attempts to shift away the focus from what HF 561 really does in their ads.  AARP doesn't oppose nuclear power, but does oppose changing Iowa law to favor utility company and shareholder interests over Iowa's ratepaying consumers.

"MidAmerican's ironically titled 'Straight Talk' ads misrepresented AARP's position on HF 561 and hid the truth about what HF 561 actually does", said Anthony Carroll, AARP Iowa Associate State Director for Advocacy.  "The ads stated that AARP is an opponent of nuclear power.  That is an outright lie, just the beginning a new campaign by MidAmerican to fool Iowans into favoring HF 561.  Iowans deserve better than to be fooled."

Carroll explained that AARP has consistently stated in testimony before House and Senate Commerce Committees, in AARP mail and e-mail correspondence with lawmakers, AARP members and Iowans, and in AARP editorials and paid ads, AARP is NOT opposed to nuclear power.

"The question of whether to build a new nuclear power plant is in MidAmerican's hands," said Carroll.  "It is critical to note, they can build a plant without HF 561.  The question for lawmakers is whether to shift nearly all the one-billion to several billions in costs and risks associated with new plants from the company to its customers.  That is what AARP opposes. That is what HF 561 does, according to the Iowa Utility Board staff memo. "

AARP Iowa Executive Council Member Sharon Treinen of Ackley and a shareholder of MidAmerican's parent company Berkshire Hathaway said, "I take no comfort in knowing HF 561 guarantees a profit for me as shareholder.  As a utility customer in Iowa, I oppose HF 561.  I'd rather not pay on the front end as a ratepayer, just so I can benefit as a shareholder.  I feel very fortunate that my husband and I were able to save so that we have some stock investments, but, I'm even more concerned about the many elderly and other Iowans on fixed incomes.

According to recent reports, Treinen said nearly a quarter million Iowa households, about 224,000, are behind on their utility bills and therefore face potential shut offs as of April 1, the day Iowa's winter utility shut-off moratorium ends.

State President Tony Vola, also a Berkshire Hathaway shareholder, said HF 561 violates the common sense rule.  "I live by the common sense rule.  HF 561 shifts the billon-plus costs and profit-making aspects of building a new power plant from the company and shareholders to customers.  I choose to spend my money to be a shareholder in Berkshire Hathaway, but under HF 561, I and other Iowa utility customers would have no choice but to pay advance costs - which have always ballooned in other states - and a profit, for a long, expensive investment, even if this project goes bust."

"AARP is fighting for a better deal for Iowa utility customers who bear the upfront costs and risk, and MidAmerican is fighting for their shareholders, for the great deal that HF 561 provides to them," said Carroll. "We hope lawmakers side with customers, not with big business and company shareholders."

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About AARP
AARP is a nonprofit, nonpartisan organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.1 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

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