26 Nov 2008

Vamping: "Twilight" and "Bolt"

By Mike Schulz

Robert Pattinson and Kristen Stewart in TwilightTWILIGHT

Let's just get it out of the way: No, I haven't read Stephenie Meyer's Twilight, and no, I didn't really care for the film version. But I won't begrudge the movie its popular appeal, because while watching director Catherine Hardwicke's and screenwriter Melissa Rosenberg's take on Meyer's teen-vampire tale, it was pretty easy to see what would make the material absolutely irresistible to its target audience. For those of us who aren't its target audience, maybe not so much.

02 May 2007

When Bad Advertising Happens to Good Movies: "The Invisible," "Next," and "In the Land of Women"

By Mike Schulz

Margarita Leviera and Justin Chatwin in The InvisibleTHE INVISIBLE

Funny story. I caught director David S. Goyer's The Invisible on Friday afternoon, and later that evening, watched a TV show I'd taped a couple of days prior but hadn't yet seen. During a commercial break, there was a preview for The Invisible. Amazingly, it was the first trailer for the film I'd landed upon, which gave me the unusual opportunity to judge a preview based on its movie, rather than the other way around. And now that I have seen the teaser for the film - a 15-second scare-flick pastiche of screams, slash-edits, and a threatening shriek of "You're dead!!!" - I feel compelled to ask: Did The Invisible's marketing wizards not see the movie, or did they indeed see it, not have a clue about how to market it, and purposely create the most misleading trailer imaginable?

14 Feb 2007

Heavy Duty: "Norbit," "Hannibal Rising," and "The Messengers"

By Mike Schulz

Eddie Murphy in NorbitNORBIT

Eddie Murphy's latest latex comedy, Norbit, is an unusual mixture of abject stupidity and sheer genius. If you've seen the previews - and is there anyone left who hasn't? - you've pretty much gleaned the plot, which finds our nerdy, titular hero (Murphy) trapped in matrimonial hell with the punishing, frighteningly obese Rasputia (Murphy again), and yearning to win the heart of his one true love (Thandie Newton). From beginning to end, director Brian Robbins' movie is formulaic, repetitive, obvious, and not nearly as hysterical as it wants to be. It's also one of the few comedies of recent years to be touched with something approximating brilliance.

02 Apr 2002

Fincher's Latest Leaves No Room for "Panic": "Panic Room" and "Death to Smoochy"

By Mike Schulz

Kristen Stewart and Jodie Foster in Panic RoomPANIC ROOM

David Fincher can pull off some amazing tricks. Early on in Panic Room, the director's latest thriller, the camera, initially located in an upstairs bedroom where newly single mom Meg (Jodie Foster) rests, glides away from the bed, through the banister of the staircase, and down the flight of stairs, and then scoots through the kitchen - and, it must be added, over countertops and appliances - until it finally lands on the kitchen doorway, where a shady character is waiting to break in.

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