The Incredible HulkTHE INCREDIBLE HULK

Up until its final reel, when the movie lapses into a tiresome big-screen adaptation of Rock 'Em Sock 'Em Robots, The Incredible Hulk is a pretty entertaining superhero blockbuster, in large part because it doesn't much feel like a typical superhero blockbuster.

Jennifer Aniston and Mark Wahlberg in Rock StarROCK STAR and THE MUSKETEER

If you were to guess based solely on their previews, you'd probably imagine Stephen Herek's Rock Star to be a kitschy, affectionate look at heavy metal in the '80s - like This Is Spinal Tap played straight - and Peter Hyams' The Musketeer to be a brisk reinterpretation of the Alexandre Dumas classic with a martial-arts bent - Crouching Tiger, Hidden D'Artagnan.

Tim Roth and Mark Wahlberg in Planet of the ApesPLANET OF THE APES

My guess is that Tim Burton's "re-imagining" of Planet of the Apes will meet the same fate as 1999's The Blair Witch Project and last year's X-Men: It'll stand as the most misunderstood, and least appreciated, blockbuster of the summer.

Kim Director and Erica Leerhsen in Book of Shadows: Blair Witch 2BOOK OF SHADOWS: BLAIR WITCH 2

Let's face it: There was plenty of built-in expectation with the arrival of Book of Shadows: Blair Witch 2, and the expectation was that the film would suck. Those who loved The Blair Witch Project, as I did, would miss that film's cinéma vérité style and simplicity, and rail on about how Book of Shadows was exactly the kind of dumbed-down splatter flick that Blair Witch rebelled against. Those who hated the original, which seems the more common response (at least among my acquaintances), would have their beliefs confirmed that the whole Blair Witch "mythology" is lame, and that we've been hoodwinked by marketing and Internet paranoia into making these movies hits. Wouldn't it be great to report that this sequel had defied its skeptics and emerged as smashing entertainment?