The Incredible HulkTHE INCREDIBLE HULK

Up until its final reel, when the movie lapses into a tiresome big-screen adaptation of Rock 'Em Sock 'Em Robots, The Incredible Hulk is a pretty entertaining superhero blockbuster, in large part because it doesn't much feel like a typical superhero blockbuster.

Sylvester Stallone in Rocky BalboaROCKY BALBOA

With few exceptions, the reviews for Rocky Balboa have been pretty charitable. No one is proclaiming it a masterpiece, but the consensus seems to be that Sylvester Stallone could have missed by a mile with his latest, presumably last installment and didn't; the film was almost predestined to receive a critical flaying, yet there's barely a whiff of mean-spiritedness in the reviews. "Rocky Balboa isn't great," seems to be the prevailing opinion, "but it's sweet, and kind of touching, and it's by no means an embarrassment."

Assuming I'm not completely off-base in my assessment of these critical tones, I now feel compelled to ask: Exactly what would Stallone have had to do to make Rocky Balboa a bigger embarrassment? Forget his lines? Trip over the furniture? End the film by beaming Rocky aboard the Starship Enterprise? Make no mistake: Rocky Balboa is a humiliating experience, as grand an exercise in masturbatory excess as M. Night Shymalan's Lady in the Water, and as depressing an ego-trip for the writer/director/icon as could be imagined.

Samuel L. Jackson in Snakes on a PlaneSNAKES ON A PLANE

Incessant buildup for a potential Hollywood blockbuster is nothing new, of course. But in the case of Snakes on a Plane, it was the nature of the buildup that proved fascinating; everything hyped about this cheesy scare flick - the hysterically candid title, the presence of Samuel L. Jackson in bellowing motherf---er mode, the re-tooling to secure an R rating from its original PG-13 - seemed to promise, "This movie is gonna suck, and you're gonna love it." Offhand, I can't think of another movie that was so aggressively - one might say honestly - marketed as the schlock it was almost certain to be. By the time the movie opened last Friday, the anticipation among connoisseurs of cinematic crap had reached such a fever pitch that nothing less than the Best Bad Movie of All Time would do.

Perhaps unsurprisingly, Snakes on a Plane isn't the best bad movie of all time. But it'll still do.