05 Dec 2007

Thanksgiving Leftovers: "August Rush," "This Christmas," "Hitman," and "Awake"

By Mike Schulz

Jonathan Rhys Meyers and Freddie Highmore in August RushAUGUST RUSH

There's a scene in the tear-jerker August Rush in which the titular musical prodigy (Freddie Highmore) and a friendly Irish rocker (Jonathan Rhys Meyers) - unaware that they're father and son - engage in a happy bit of dueling guitars in Central Park, their matching grins widening as the improvised strumming reaches its climax. It's a great moment, and I mention it because it's the only one in the film that I didn't find excruciating.

02 May 2007

When Bad Advertising Happens to Good Movies: "The Invisible," "Next," and "In the Land of Women"

By Mike Schulz

Margarita Leviera and Justin Chatwin in The InvisibleTHE INVISIBLE

Funny story. I caught director David S. Goyer's The Invisible on Friday afternoon, and later that evening, watched a TV show I'd taped a couple of days prior but hadn't yet seen. During a commercial break, there was a preview for The Invisible. Amazingly, it was the first trailer for the film I'd landed upon, which gave me the unusual opportunity to judge a preview based on its movie, rather than the other way around. And now that I have seen the teaser for the film - a 15-second scare-flick pastiche of screams, slash-edits, and a threatening shriek of "You're dead!!!" - I feel compelled to ask: Did The Invisible's marketing wizards not see the movie, or did they indeed see it, not have a clue about how to market it, and purposely create the most misleading trailer imaginable?

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