Davenport, IA - The Ad Group today announced that the company has changed its name to TAG Communications, Inc.

The change was made in response to the company's growth in recent years, both in terms of the range of services offered and the geographic regions of clients served.

Mike Vondran, President and CEO, states that the new name doesn't mark a dramatic change in direction for the company, but rather an acknowledgement that client needs and expectations have grown. "Our industry has gone through significant changes in recent years," he notes. "The rise of fact-based marketing, increased understanding of brand dynamics and, of course, the e-media revolution; all demand a wider range of expertise. These changes call for a greater understanding of our clients' overall business as well as a new set of tools. The name change reflects the steps we've taken to meet the resulting needs."

In the past year, the company has added a level of senior management with broad experience, both in the region and with the range of industries served. A new healthcare marketing division was formed, both to acknowledge The Ad Group's longstanding service to the healthcare industry and to address growing industry needs. New media management tools have been added and, more recently, the addition of an in-house Web Services department that incorporates social media and addresses the demand for integrated e-media in the marketing mix.

Vondran stresses that current clients figured heavily in the improvements made. "I'm proud to say that a number of clients have been with us since our founding in 1990," he says. "You don't keep a client relationship for 20 years by staying in one place. Our primary mission is to help them reach their goals and these changes are critical to staying true TAG Communications, Inc. is a full service marketing communications company headquartered in Davenport, Iowa.

Founded in 1990, the company serves consumer and business-to-business clients in local and regional markets nationwide. TAG also provides specialized marketing expertise through its TAG Healthcare, TAG Legal, TAG Yellow Pages, and TAG Automotive divisions.

Davenport, IA - The Ad Group is pleased to announce the creation of TAG Communications, an umbrella corporation that will serve as the parent organization for the specialized agencies working from the company's Davenport, Iowa, headquarters. TAG Communications will provide senior management oversight as well as shared technology and logistical resources to current divisions. The following entities, founded as The Ad Group, will continue to operate as divisions of TAG Communications;

The Ad Group will maintain the direction established over its nearly 20-year history, with efforts focused on service to local, regional and national retail and Business-to-Consumer clients. It will also provide an entry point for new ventures as well as offering marketing services to companies in all stages of development. (http://www.adgroup.biz)

 TAG Healthcare Marketing was formed in 2008 to serve the growing communication needs of The Ad Group's healthcare partners nationwide. Since its inception, TAG Healthcare Marketing has broadened its reach and service to include relationships with clients in Michigan, Georgia, Florida, Iowa, Missouri, Wisconsin and Illinois. (http://www.taghcm.com)

TAG Yellow Pages is a Yellow Pages Association "Certified Marketing Representative" that places advertising for clients nationwide directly with the publishers of thousands of online and print directories throughout the United States and Canada. This allows TAG clients who rely on print and online directories to ensure cost-effective performance consistent with their marketing plan. Certification is given only to those select agencies that have met the industry's strictest qualifying criteria. (http://www.tagyp.com)

TAG Legal Marketing is a full-service marketing firm dedicated to providing state Bar Association-compliant advertising and communications campaigns to law firms nationwide. (http://www.taglegalmarketing.com)

According to TAG Communications President and CEO, Mike Vondran, a key to the company's reorganization was the ability to secure senior management for the new entity. He's pleased to announce the appointment of three new members of the senior management team;

Randy (RJ) Jacobs has been named Senior Vice President. He most recently served as CEO/partner of Jacobs Thoms LLC from 2007-2009, Vice President and Account Director for Charleston Orwig (Milwaukee) from 2003-2007, and President, Managing Partner with Henry Russell Bruce from 1991-2003. RJ has more than twenty-six years of leadership experience in marketing, sales and operational management from successful start-ups to turnaround companies. Throughout RJ's career, he has been instrumental in leading strategy and brand initiatives for clients such as global elevator and escalator manufacturer KONE, Trinity Regional Health System, national healthcare equipment leader Hill-Rom, Genesis Health System, General Electric Major Appliance and Amica Wireless.

Tim Crosby has joined TAG Communications as Vice President Creative/Brand Management. Tim has more than 25 years of experience as the principal creative and marketing strategist for a list of clients that includes Haworth, HarperCollins, John Deere, Rockwell Collins, and Amana. Over the course of his career, he has guided successful product launches for several clients in publishing, the hunting/outdoor industry, the automotive aftermarket, telecommunications and healthcare. His work has been recognized with numerous awards, including a "Best of Show" Addy from the Quad Cities Ad Federation in 2001. Tim is the former owner of Crosby-Kirchhoff Design in Grand Rapids, Michigan and has worked with The Ad Group for several years as a consultant. Tim will oversee the creative and branding efforts of all TAG Communications divisions.

David Blake has joined TAG Communications as Vice President, Accounts Management. David brings a high level of strategic planning as well as sales and marketing leadership to the company. Being a proactive leader and coach, David has spent the last several years consulting for companies throughout the United States focusing on business development and overall business strategy.  He served as Vice President of Sales and Marketing for i Wireless™  where he was instrumental in creating a pre-paid product as well as increasing the company's overall market share. David also brings experience as Operations Manager for a commercial real estate development firm along with a background in franchise management.

"Our common sense, results-oriented approach has become increasingly valuable to marketers in recent years," notes Vondran. "We're pleased and excited to find a management team that shares that commitment and vision, while providing seasoned, proven leadership. We believe we're building something special, both for our industry and the region. It is an exciting time."

TAG Communications is a complete advertising, marketing and public relations firm with divisions serving a variety of regional clients as well as healthcare, legal and Yellow Pages clients nationwide. TAG Communications is based in the Quad Cities, with offices in Cedar Rapids, IA, Rockford, IL, and Oklahoma City, OK. Founded as The Ad Group in 1990, the company specializes in strategic analysis and creative solutions that deliver results through creative, responsive and cost-effective communication for clients throughout the nation.