Davenport, IA - The Ad Group today announced that the company has changed its name to TAG Communications, Inc.
The change was made in response to the company's growth in recent years, both in terms of the range of services offered and the geographic regions of clients served.
Mike Vondran, President and CEO, states that the new name doesn't mark a dramatic change in direction for the company, but rather an acknowledgement that client needs and expectations have grown. "Our industry has gone through significant changes in recent years," he notes. "The rise of fact-based marketing, increased understanding of brand dynamics and, of course, the e-media revolution; all demand a wider range of expertise. These changes call for a greater understanding of our clients' overall business as well as a new set of tools. The name change reflects the steps we've taken to meet the resulting needs."
In the past year, the company has added a level of senior management with broad experience, both in the region and with the range of industries served. A new healthcare marketing division was formed, both to acknowledge The Ad Group's longstanding service to the healthcare industry and to address growing industry needs. New media management tools have been added and, more recently, the addition of an in-house Web Services department that incorporates social media and addresses the demand for integrated e-media in the marketing mix.
Vondran stresses that current clients figured heavily in the improvements made. "I'm proud to say that a number of clients have been with us since our founding in 1990," he says. "You don't keep a client relationship for 20 years by staying in one place. Our primary mission is to help them reach their goals and these changes are critical to staying true TAG Communications, Inc. is a full service marketing communications company headquartered in Davenport, Iowa.
Founded in 1990, the company serves consumer and business-to-business clients in local and regional markets nationwide. TAG also provides specialized marketing expertise through its TAG Healthcare, TAG Legal, TAG Yellow Pages, and TAG Automotive divisions.