Zac Efron and Vanessa Hudgens in High School Musical 3: Senior YearThe theatrical success of High School Musical 3 begs a question: Was Disney too slow to capitalize on the success of the original, which drew an audience of nearly 14 million the first two nights it aired in January 2006?

High School Musical 2, after all, got 17 million pairs of eyes with its American television premiere. Maybe it was about building the brand, but that seems like a lot of ticket cash foregone to me.

Vanessa Hudgens and Zach Efron in High School Musical 3: Senior YearHIGH SCHOOL MUSICAL 3: SENIOR YEAR

Sure, its storyline is simplistic and its romantic ballads are pretty dull (and compose half of the film's soundtrack), but in nearly every other way High School Musical 3: Senior Year is fantastic - a supremely spirited, candy-colored pop extravaganza that sends you out of the cineplex on an exultant high.

stone-w.jpgOliver Stone's W. didn't win this week's Box Office Power Rankings, but it did better in every measure than I expected: $10.5 million in box office (fourth place), $5,175 per theater (third), 55 on Rotten Tomatoes (fourth), 56 on Metacritic (fourth). Consistency can pay off, and all that led to a second-place overall finish, behind the just-ahead-in-every-category The Secret Life of Bees (third, first, second, third).

Josh Brolin in W.W.

I'm not exactly sure what kind of movie Oliver Stone's W. is trying to be, but that just makes it easier to appreciate it for what it is: A terrifically entertaining political comedy (with tragic undertones) that plays a bit like a sequel to Hal Ashby's 1979 Being There, in which a series of borderline-ludicrous circumstances find a friendly, well-meaning simpleton elected commander-in-chief. Now what?

chart-small.jpg Quarantine won this week's Box Office Power Rankings, and my first thought was that, with Rotten Tomatoes and Metacritic scores of 61 and 54, respectively, the horror flick would have done even better a few weeks ago. Sure enough, those scores would have secured an additional five points for Quarantine because of weaker competition.

Pickman's Song There are low-budget films and there are low-low-budget films. And then there are low-low-low-budget films.

And then there's Octopoid Productions' Pickman's Song.

"We clocked the budget in at around a hundred dollars," says Octopoid co-founder Joshua Bentley of his East Moline company's 31-minute homage to a 1926 H.P. Lovecraft story. "A hundred dollars with plenty of guerrilla-film locations. You know, basically storming an old abandoned school in the middle of the night ... .

"The outside of the school," he quickly amends. "Not the inside. Nobody was inside any place they weren't supposed to be."

Russell Crowe and Leonardo DiCaprio in Body of LiesBODY OF LIES

I learned recently that Russell Crowe gained 50 pounds for his role in Ridley Scott's action-thriller Body of Lies. To which I reply: For this role? Seriously?

Hollywood, in its infinite wisdom, chose to open a whopping seven wide releases this past Friday, and since the market apparently wasn't glutted enough, also expanded distribution of the Ed Harris western Appaloosa from 14 theatres to 1,045. As business strategies go, this one was a bit of a head-scratcher, but it was refreshing to see a weekend when there truly was something new for everyone - the only people screwed in the deal, it seems, were movie critics without access to press previews.

Oh hey, that's me!

ReligulousIn this campaign season, what can we learn from the performances of An American Carol and Religulous?

The easy conclusion is that audiences aren't real keen on such aggressively political material, with the two movies finishing ninth and 10th, respectively, in the weekend's overall box office. The second easy conclusion is that conservatives are slightly hungrier for entertainment than people who don't like religion.

Neither is necessarily correct.

Kirk Cameron in FireproofLate afternoon Tuesday, the Christian drama Fireproof had unofficially won this week's Box Office Power Rankings, with a gross of almost $7 million and a per-theater average to make Eagle Eye sweat. By Wednesday morning, however, it was in fourth place.

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