Des Moines, Iowa (March 8, 2010) - In the first two months of the Iowa Farmers Feed US (www.FarmersFeedUS.org) sweepstakes, Iowa consumers have taken advantage of the chance to win free groceries for a year, while also meeting the hard-working men and women who raise their food. In fact, since the promotion launched on Jan. 11, Iowa consumers have registered more than 97,000 times for a chance to win one of two grand prizes, while meeting an Iowa farmer each time.

And beginning March 8, Iowa Farmers Feed US is offering three ways for consumers to help feed their Iowa neighbors. Through a partnership with Iowa's six food banks, including Food Bank of Iowa, Food Bank of Southern Iowa, HACAP, Food Bank for the Heartland, Northeast Iowa Food Bank and Riverbend Food Bank, Midwest Dairy Association will donate $1 to the organizations for each new "fan" of the Iowa Farmers Feed US Facebook page (www.facebook.com/iafarmersfeedus) or "follower" via Twitter (www.twitter.com/iafarmersfeedus). Further, the donation promotion also extends to the Midwest Dairy Association's website (www.midwestdairy.com), where each click received from their homepage to the Iowa Farmers Feed US link will add another $1 to the donation. The donation drive will run until Wednesday, March 31, or until a combination of 30,000 new fans, followers, and website clicks are reached, adding to a $30,000 donation that was made in February.
In this final month of the sweepstakes, which runs through April 10, Iowa residents can continue to register for a chance to win one of two grand prizes of free groceries for a year*, courtesy of Iowa's farmers. Upon visiting the site, consumers can choose to register with each of five Iowa farmers daily and take a video tour of their farms. Each video explains how they produce safe, nutritious and affordable food for Iowa consumers.

"We're really pleased with the consumer response. Their support shows that they understand the importance of farmers in Iowa," said Jim Brown, a Churdan soybean farmer featured on the Web site. "And as Iowa farmers, we're proud to showcase our farms, sharing how we raise the food that Iowa consumers eat, while also introducing them to our families." Featured farmers include :
  • · Jim Brown, soybean farmer, Churdan
  • · Pam Johnson, corn farmer, Floyd
  • · Stephanie Dykshorn, dairy cattle farmer, Ireton
  • · Matt Schuiteman, hog farmer, Sioux Center
  • · Tim Kaldenberg, beef cattle farmer, Albia

Over the course of the 90-day campaign, consumers throughout the state will also see and hear from these farmers as they are featured in advertising, while also interacting with these and other Iowa farmers on their blogs and Facebook pages. See www.facebook.com/iafarmersfeedus and www.twitter.com/iafarmersfeedus for more information.

Supporting Iowa agriculture groups include Iowa Farm Bureau Federation, the Iowa Corn Growers Association, Midwest Dairy Association, and the Iowa Pork Producers Association.
*Based on Food Marketing Institute figures, a $5,000 value.

The Center for Food Integrity is a not-for-profit corporation established to build consumer trust and confidence in the contemporary U.S. food system. Our members, who represent every segment of the food system, are committed to providing accurate information and addressing important issues among all food system stakeholders. The Center does not lobby or advocate for individual food companies or brands. For more information, visit www.foodintegrity.org.

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