GLENDALE, Calif. - December 14, 2009 - IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, has announced plans to serve millions of free pancakes again next year in celebration of National Pancake Day on Tuesday, February 23, 2010. Planned as a celebration of friends, family and community, IHOP hopes the program will raise $1.75 million for Children's Miracle Network, an international non-profit organization that raises funds for children's hospitals, and other worthy local causes.
2010 will mark IHOP's fifth year celebrating the national event and the company has set an ambitious goal to raise a cumulative $5 million for charity in the first five years of its free flapjack philanthropic effort. More than 1,400 IHOP restaurants throughout the United States will once again invite guests to enjoy a free short stack of IHOP's signature buttermilk pancakes from 7 a.m. to 10 p.m. on National Pancake Day. In return, IHOP guests are asked to donate what they would have paid for the free pancakes, or more, to the Children's Miracle Network hospital in their community, or another designated local cause.
"We are flipping for 'five in five' with our 2010 National Pancake Day campaign, and with our guests' generous support, plan to reach our goal of $5 million in five years," said Carolyn O'Keefe, IHOP's senior vice president, marketing. "IHOP's franchisees and guests have raised more than $3.25 million to support Children's Miracle Network and other local charities since we started our National Pancake Day in 2006. The day has become a tradition for families and friends who wish to enjoy great food and great service while helping out a great cause."
Children's Miracle Network "Miracle Balloons" will be sold for $1 and $5 each and will be personalized and displayed at participating IHOP restaurants from February 1 through February 23, 2010. Miracle Balloon sales offer guests another way to show their support of Children's Miracle Network and contribute to the National Pancake Day fundraising effort.