Nashville, TN (October 28, 2010) - Soles4Souls, the international shoe charity proudly announces its partnership with The Bon-Ton Stores, Inc. (NASDAQ: BONT) for a pre-holiday boot trade-in event.  The retailer will be collecting customers' gently worn boots for charity while offering a discount on a new pair from its fabulous assortment.

Beginning on November 3rd, customers will be invited to drop by any of The Bon-Ton Stores 277 locations, including Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's, Younkers, and Parisian (Detroit, MI area) to donate their 'gently worn' pair of boots in exchange for $15 off a new boot purchase of $50 or more.  The $15 off coupon is also valid online through any of the nameplates.  To find a participating location visit

"We are very pleased to partner with Soles4Souls to provide free shoes to people in need," said Bud Bergren, President and CEO of The Bon-Ton Stores, Inc. "We can all make this simple yet important difference in the lives of people all over the world."

"We are excited to be partnering with Bon-Ton for this boot event," said Wayne Elsey, Founder and CEO of Soles4Souls. "Customers will have the opportunity to give back and thousands of people will be the recipient of the gift of shoes because of their efforts." he said.
For more information on how to get involved and to find a recycling location near you, visit

About Soles4Souls®
Soles4Souls is a Nashville-based charity that collects, recycles and reuses shoes from warehouses of footwear companies and the closets of people like you.  We distribute usable shoes to people in need around the world (we recycle less than 2% of donated footwear). Since 2005, Soles4Souls has given away nearly 12 million pairs of new and gently worn shoes (currently distributing one pair every 7 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Visit <>  for more information.

Introducing Clothes4Souls®
Soles4Souls is proud to announce the launch of their new division, Clothes4Souls.  We strive to increase dignity and hope for hurting people through the gift of new clothing from manufacturers, designers, and retailers.  Those who graciously donate (rather than destroy) unused inventory will be assured the clothes will be given to people around the world living in desperate need.  Visit <> for more information.

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 277 stores, including 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under the Parisian nameplate, stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.  The Bon-Ton Stores, Inc is an active and positive participant in the communities that it serves.-----------------------------------------------------------------------
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