Monday, January 11, through Sunday, January 24
Presented by the Bettendorf Public Library
Long before Martha Stewart, there was Betty Crocker, and from January 11 through 24, the Bettendorf Public Library will host exclusive access to the Community Connections presentation Betty Crocker: Her Cookbook That Changed How America Cooks, in which Leslie Goddard, Ph.D., highlights the history of the iconic advertising figure and her famous Betty Crocker Picture Cookbook.
A brand and fictional character used in advertising campaigns for food and recipes, Betty Crocker was originally created by the Washburn-Crosby Company in 1921 following a contest in the Saturday Evening Post. The character was developed as a way to give a personalized response to consumer product questions, and the name “Betty” was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker in honor of William Crocker, a Washburn-Crosby Company director, and the character's image has been updated seven times since her creation, reflecting changes in fashions and hairstyles.
Described as an American cultural icon, the image of Betty Crocker has endured several generations, adapting to changing social, political and economic currents. On television and radio broadcasts, Betty was portrayed by several actresses – on radio by Marjorie Husted for 20 years, and on television by Adelaide Hawley Cumming between 1949 and 1964. In 1945, and despite the character being fictional, Fortune magazine named Betty Crocker the second-most-popular woman in America, behind only Eleanor Roosevelt. The Betty Crocker Picture Cookbook, meanwhile, first hit shelves in 1950, and to date has sold more than 75 million copies.
Presenting scores of Betty Crocker facts and trivia in a fun, illustrated lecture, historian Leslie Goddard will explore how the advertising figure was invented, why her cookbook has endured, and what makes her so iconic. Goddard is an award-winning actress and scholar who has been presenting history programs for more than 10 years. She holds a Ph.D. from Northwestern University specializing in American studies and U.S. history, as well as a master’s degree in theatre.
Betty Crocker: Her Cookbook That Changed How America Cooks will be presented from January 11 through 24, and thanks to the support of the Friends of the Bettendorf Library, there is no registration required to view the event during its two-week virtual engagement. For more information on the presentation, call (563)344-4179 or visit BettendorfLibrary.com.