Joining Gov. Branstad and Lt. Gov. Reynolds was Iowa Sports Foundation CEO and Iowa Hawkeye legend Chuck Long
(DES MOINES) – At the Administration’s Monday morning press conference, Gov. Branstad and Lt. Gov. Reynolds joined Iowa Sports Foundation CEO and Iowa Hawkeye legend Chuck Long in kicking off the 2016 Live Healthy Iowa challenge that begins today and runs through Apr. 1, 2016. It has been 15 years since the Iowa Sports Foundation hatched the idea for Lighten Up Iowa, a team-based health challenge. The effort to “change the shape of our state” began as a small pilot program in Central Iowa. Now entering the 15th anniversary year, Live Healthy Iowa has aided 308,467 adult Iowans to record nearly 600 million minutes of activity and shed 1,146,395 pounds.
The 10 Week Wellness Challenge, which begins today, encourages Iowans to make healthy choices through fun, friendly competition. Over the course of 10 weeks, teams (2-10 people) track activity minutes and/or weight loss through Live Healthy Iowa’s website. For just $20, all participants will receive an official 10 Week Wellness Challenge T-shirt, a one-year magazine subscription of choice, exclusive discounts at businesses statewide, and chances to win weekly prizes! Challenge participants will have unlimited access to wellness resources on Live Healthy Iowa’s website and a personal online dashboard to track their progress, connect with teammates, set goals, and much more.
Challenge participants will also receive a $10 discount on registration for a Live Healthy Iowa 5K event on Saturday, April 9, 2016. Live Healthy Iowa is partnering with 17 communities to offer the 5K events as a celebratory conclusion and goal-setting opportunity for challenge participants, as well as a way to support local wellness efforts.
Recruit your friends, family or co-workers to make healthy lifestyle changes in 2016! Rally your team and register at www.livehealthyiowa.org . Registration is open through February 7, 2016.
Would your community, business or organization like to participate in Live Healthy Iowa’s 10 Week Wellness Challenge? Contact us today at (888)777-8881 or info@livehealthyiowa.org for a Group Registration Code!
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