Jeff Sonnenburg, Executive-Director, "It started when I was simply trying to find products without aspartame. I couldn't believe the amount of hours I was spending looking on the back of long complicated labels over and over. I was also seeing all the millions of people who were actively trying to get legislation passed to have GMO's (Genetically Modified Organisms) listed on labels. I thought why can't a consumer have their own virtual label through a mobile-app where by scanning the UPC-code anyone can see just the information they personally care about."
"I also decided to include information such as GMO that is not always publicly available. Finally when I saw a television news report about a child who had died of a peanut-allergy, I saw how hard it was for 3.3 million people who have a peanut-allergy to figure out what products have peanuts or are made in factories with peanuts. I was shocked how totally unsuspecting products have peanuts in them. This seemed essential for the over 100 million Americans who have special dietary needs."
Affinity is a mobile-app and site where anyone can decide what information about a product they want to know. It also recommends alternative options for the same type of product that is more according to your preferences. To save you time it your previous choices and products you already scanned.
We are starting our crowdfunding now for the Peanut-Allergy Edition to be out before Halloween and then the GMO Edition and Prescription-Drug Food-Interaction Edition will follow one per quarter. We will be rolling-out a web-site in the next 30 days for crowdsourcing for people to search our database for type of products they want without peanuts and to beta-test the functionality for the app. We are getting ready to do the same each quarter following for GMO and prescription-drug food-interactions.
A pre-launch event will be on Tuesday 17 June 2014 from 6:30pm to 7:30pm at Theo's Java Club (side-stage room) 213 17th St. Rock Island, IL where we will have a five minute video of the app and product-database. We want everyone's input on what you want to know about your food by simply swiping your mobile. We want to know what do you want it to keep track of to make your shopping choices easier and quicker. We'll be making a national video for crowdfunding kick-off! We will also be taking applications for coders, developers, data-key-entry and general staff.
Mighty River Ventures is a local incubator for mobile-apps and sites that already has six apps in the pipeline. We have monthly brainstorming online and local master-minds where people can bring their ideas for us to scope them out for viability, development costs and revenue potential. We will soon be including a youth program where they will be offered work-study to learn coding skills and have fun making viral videos.
eff Sonnenburg, Executive Director, has been an Executive Business Consultant for Cap Gemini with such clients as Utilicorp, TWA, DSI and consulted privately for Humane Society, Human Factors and MindPlay including speaking at the United Nations. Many of his references are at http://bit.ly/jeff-results.
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