The United Soybean Board (USB) continues to drive demand for U.S. soy, thanks to a partnership with Goodyear Tire & Rubber Co. Goodyear recently announced field tests for a new tire featuring U.S. soy that the company says may offer consumers increased tread life and a greener alternative to those manufactured solely with petrochemicals."The soy checkoff welcomes the opportunity to partner with Goodyear in bringing this tire to the market," says Russ Carpenter, a soybean farmer from Trumansburg, N.Y. and chair of the USB New Uses program.
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