Kevin Costner in 3000 Miles to GracelandI remember a time, not so long ago, when I actually looked forward to movie trailers. Getting the chance to see what certain performers and directors had coming up next; witnessing the artfulness of the preview itself, which has to build anticipation with three minutes of footage; experiencing that happy rush when an entire audience simultaneously reacts to a trailer with a feeling of "I can't wait to see that"? I ate it all up.

 

Ben Stiller and Edward Norton in Keeping the FaithKEEPING THE FAITH

If you've seen the trailer for Keeping the Faith - a slapsticky montage featuring the sight of Edward Norton, as a priest, setting his clerical robe on fire (which he extinguishes by leaping into holy water), and Ben Stiller, as a rabbi, punching a woman in the stomach - you might be shocked at the sweetness and earnestness of the movie itself. The film's trailer is one of the biggest pieces of false advertising in recent movies.