The opening shot of writer/director Sofia Coppola’s meticulously sumptuous The Beguiled shows a young girl carrying a basket and singing without a care in the world – her steps providing the tune’s rhythm – in a tunnel of trees. It’s sunny out, but the converging crowns mean she’s walking in the dark wood. When she happens upon an injured Union soldier (Colin Farrell) while picking mushrooms, it’s impossible to avoid a single thought: Big Bad Wolf.

The girl helps the man back to her secluded Virginia boarding school for girls – which just happens to have seven female residents. They’re not dwarves, but Corporal John McBurney (once his wounded leg is mostly healed) does help with some groundskeeping. So he’s also Snow White.

Selena Gomez, Rachel Korine, Vanessa Hudgens, and Ashley Benson in Spring BreakersSPRING BREAKERS

At the screening of Spring Breakers that I attended, I counted eight viewers who walked out of the movie, and stayed out, well before the end credits rolled. In all honesty, I'm amazed the tally wasn't higher than that. The movie being touted in print and in trailers promises a rowdy, randy romp in the sun with built-in audience-grabbers: Disney princesses acting nasty! James Franco with cornrows and grillz! But the movie that writer/director Harmony Korine has actually made - despite, indeed, its also being a rowdy, randy romp in the sun - bears so little relation to its cheeky, borderline-innocuous advertising campaign that patrons can be easily forgiven for feeling badly misled and deciding to bolt. It would be like going to see Dumbo and instead getting Gus Van Sant's Elephant.

Kevin Costner in 3000 Miles to GracelandI remember a time, not so long ago, when I actually looked forward to movie trailers. Getting the chance to see what certain performers and directors had coming up next, witnessing the artfulness of the preview itself, which has to build anticipation with three minutes of footage, experiencing that happy rush when an entire audience simultaneously reacts to a trailer with a feeling of, "I can't wait to see that" ? I ate it all up.