INDIANAPOLIS, Oct. 14, 2014 (GLOBE NEWSWIRE) -- Angie's List
(Nasdaq:ANGI) announced today that as part of its continued investment
in growth, it plans to expand its Indianapolis headquarters, creating
hundreds of new jobs by 2019. The expansion, which is enabled in part
by an attractive incentive plan from the City of Indianapolis and State
of Indiana, is expected to begin in 2015 and extend through 2019,
broadening Angie's List's footprint in the city's east side.

"Today's announcement reflects our expectation for continued growth and
expansion and highlights our commitment to the city of Indianapolis,"
said Bill Oesterle, Angie's List Chief Executive Officer. "We look
forward to growing our thriving campus and continuing to attract talent
to Indianapolis."

Angie's List intends to continue its growth in its headquarters
location, expanding from approximately 500 employees in 2011 to
approximately 2,800 by the end of 2019. The Company plans to begin
hiring in 2015 for positions including information technology, sales
and member services. As part of the incentive plan, Angie's List has
agreed to achieve certain business and financial targets including
annual investment, number of employees and average wage levels. The
company expects to invest more than $10 million in expansion-related
capital expenditures in 2015, with cumulative investment expected to be
approximately $40 million by the end of 2019.

About Angie's List

Angie's List helps facilitate happy transactions between more than 2.8
million consumers nationwide and its collection of highly-rated service
providers in 720 categories of service, ranging from home improvement
to health care. Built on a foundation of authentic reviews of local
service, Angie's List connects consumers directly to its online
marketplace of services from member-reviewed providers, and offers
unique tools and support designed to improve the local service
experience for both consumers and service professionals.

Forward-Looking and Cautionary Statements

This press release contains "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995,
including statements regarding expected job growth, the receipt of city
and state incentives and expansion-related capital expenditures. These
forward-looking statements are based on Angie's List's current
assumptions, expectations and beliefs and involve substantial risks and
uncertainties that may cause results, performance or achievement to
materially differ from those expressed or implied by these
forward-looking statements. Factors that could cause or contribute to
such differences include, but are not limited to: our ability to
accurately measure and predict revenue per paid membership, membership
acquisition costs or costs associated with servicing our members; our
ability to protect our brand and maintain our reputation among
consumers and local service providers; our ability to attract and
retain local service providers to advertise on our service; our ability
to increase our pricing on memberships and service provider contracts
as we increase our market penetration; our ability to replicate our
business model in our less penetrated markets; our success in
converting consumers and local service providers into paid memberships
and participating service providers; competitive factors; our ability
to stay abreast of modified or new laws and regulations applying to our
business, including those regarding sales or transaction taxes and
privacy regulation; our ability to adequately protect our intellectual
property; our ability to manage our growth; our ability to attract and
retain qualified and experienced personnel, and general economic
conditions worldwide.

Further information on these factors and other risks that may affect
our business is included in filings we make with the Securities and
Exchange Commission from time to time, including Angie's List's Annual
Report on Form 10-K and its subsequent Quarterly Reports on Form 10-Q
and Current Reports on Form 8-K.

These documents are or will be available online from the SEC or on the
SEC Filings section of the Investor Relations section of our website at
http://investor.angieslist.com
. Information on our website is not part
of this release. All forward-looking statements in this press release
are based on information currently available to us, and we assume no
obligation to update these forward-looking statements in light of new
information or future events.

Lopeti Etu and David Balluff are thrilled to announce the upcoming opening of L&D15, a new retail boutique devoted to clothing, accessories, art and housewares in downtown Davenport, Iowa. They will launch the store, located at 520-524 West 2nd St., with a grand opening event, featuring music, art and fashion, on November 15th, 2014.

"We wanted to create a space that supports our vision of the future of retail - a venue that not only allows us to produce and sell our own products in house, but also supports the greater artistic community," explains Balluff. "Our store will offer a range of products, showcasing local artists and designers alongside nationally known luxury brands like Me&Ro, San & Soni, FGI's Rising Star award winner Peter Hidalgo and fashion illustrator Jeffrey Fulvimari."

Both Balluff and Etu are especially excited by their exclusive arrangement with NYC jewelry design company Me&Ro, whose products have been featured in film and on TV, from The Devil Wears Prada and Black Swan to Scandal and Modern Family. "It's crazy to think that our store will carry the same jewelry worn by so many actresses on the red carpet and on the big screen. Is it too much to hope that Angelina Jolie or Natalie Portman will stop by and pick up another pair of earrings at L&D15?" Etu wonders. "We can dream."

L&D15 is located in a 2500 square foot building, ideally situated near downtown arts and entertainment venues. Built in 1910, it was once home to New York Hat Works, especially appropriate to designer and milliner Lopeti Etu.

"We immediately fell in love with the space, which gives us ample room for a workshop in addition to a unique retail environment. We think Davenport, Iowa is a promising location to start a fashion and artistic hub," said Etu. "There is an appreciation for the arts in the Quad Cities, a growing population of young professionals, and a lot of new development and energy."

Etu began his career in New York City doing window display at Bergdorf Goodman. He creates hand-blocked, one of a kind hats, cocktail hats and fascinators under the Lopeti Etu Millinery label, and has collaborated with several high profile designers in NYC, including Marc Bouwer, Catherine Malandrino and Patricia Field. Photos of his hats have appeared in French Vogue, Marie Claire, O Magazine, and in other print media.

Bettendorf native David Balluff is an artist and graphic designer with an MFA in Electronic Arts from Rensselaer Polytechnic Institute in Troy, NY. He initially learned to silkscreen while working as an Artist-Educator at The Andy Warhol Museum in Pittsburgh, PA and began General Assembly, a hand-silkscreened t-shirt line, in 2009.

4 Tips for Time & Budget Management from a Business Development Strategist

All successful CEOs have one thing in common: They're able to maintain a big-picture perspective. It's also something successful moms have in common, says Zenovia Andrews, a business strategist, speaker, author and mom who coaches entrepreneurs and CEOs on time and budget management.

"In business, CEOs implement a process that achieves efficient time and resource management in the most cost-effective way; sounds a lot like a mom, doesn't it?" says Andrews, founder and CEO of The MaxOut Group, a company devoted to empowering and teaching entrepreneurs development strategies to increase profits.

"If every mom were a CEO, America would rule the world!"

Andrews, author of the new book "All Systems Go - A Solid Blueprint to Build Business and Maximize Cash Flow," (www.zenoviaandrews.com), suggests the following tips for moms to better manage money and time.

•  CEOs utilize apps, and so should CEO Moms. When a CEO's personal assistant isn't around or, if it's a small business and she doesn't have one, then apps do nicely. There are several apps for moms, including Bank of Mom - an easy way to keep track of your kids' allowances. Set up an account for each child and track any money they earn for chores or allowance. The app also allows you to track their computer and TV time as well as other activities.

•  Measurement is the key to knowledge, control and improvement. CEOs have goals for their businesses and Moms have goals for their family members. In either case, the best way to achieve a big-picture goal is to identify action steps and objectives and a system for measuring progress. Want to improve your kids' test scores, help your husband lose weight or - gasp - free some time for yourself? There are four phases to help track progress: planning, or establishing goals; collection, or conducting research on your current process; analysis - comparing information from existing processes with the new one; and adapting, or implementing the new process.

•  Understand your home's "workforce." A good CEO helps her employees grow and develop, not only for the company's benefit, but for the employee's as well. Most people are happiest when they feel they're learning and growing, working toward a goal, which may be promotion within the company or something beyond it. When they feel the CEO is helping with that, they're happier, more productive, more loyal employees. Likewise, CEO Moms need to help their children gain the skills and knowledge they need not only to succeed in general but to achieve their individual dreams.

•  A well-running household is a community effort; consider "automated" systems. In business, automated systems tend to be as clinical as they sound, typically involving technology. Yet, there's also a human resource element. Automated systems are a must for CEO Moms, and they tend to take the form of scheduling at home. Whose night is it for the dishes, or trash? One child may be helpful in the kitchen, whereas another may be better at cleaning the pool.

About Zenovia Andrews

Zenovia Andrews, www.zenoviaandrews.com, is a business development strategist with extensive experience in corporate training, performance management, leadership development and sales consulting with international clients, including Pfizer, Inc. and Novartis Pharmaceuticals. A sought-after speaker and radio/TV personality, she is the author of "All Systems Go" and "MAXOut: I Want It All."

Braley fighting to raise minimum wage to $10.10/hr & restore its purchasing power.

In contrast, state Sen. Joni Ernst opposes the federal minimum wage and believes $15,000 a year is an appropriate wage for hardworking Iowans

Des Moines, IA - To mark National Minimum Wage Day, Bruce Braley today reiterated his call for an overdue increase to the minimum wage that would provide 300,000 Iowans with a pay raise and infuse $272 million in to Iowa's economy.

"No one in Iowa should work a full-time job and live near or below the poverty line," said Braley. "It's been over five years since the last federal minimum wage increase, and the minimum wage buys less and less for Iowa's workers. I'm committed to raising the minimum wage to $10.10 an hour because I believe that all Iowans deserve a fair wage for a hard day's work. In contrast, Sen. Ernst again puts her reckless Tea Party agenda ahead of Iowans and thinks $7.25 an hour - just $15,000 a year - is an appropriate minimum wage for hardworking Iowans."

While Bruce Braley is fighting to raise the minimum wage to $10.10 an hour to benefit older workers and families, state Sen. Joni Ernst is opposed to the federal minimum wage, and has repeatedly said that she thinks $7.25 an hour - which means a full-time worker takes home just $15,000 a year - is "appropriate for Iowa." Sen. Ernst showed just how out of touch she is when she said $7.25 is a "great starter wage for many high school students, those that are just getting into work experience," despite clear evidence that shows that raising the federal minimum wage to $10.10 per hour would primarily benefit older workers.

# # #

Innovative Company Expanding in Chicago and Elk Grove Village

CHICAGO - Governor Pat Quinn today announced that software development company SpringCM will accelerate its growth in Chicago and Elk Grove Village and hire an additional 500 people within five years. The announcement is part of Governor Quinn's agenda to create jobs and drive Illinois' economy forward.

"SpringCM is a great example of our growing tech and entrepreneurial industries that are creating jobs across Illinois and helping to fuel our economic comeback," Governor Quinn said. "As we continue to create jobs in communities across the state, we have seen good news for our economy but there is more work to be done. Investments in Illinois are further proof that we are headed in the right direction and SpringCM's expansion here is testament to the strength of our workforce and position as a hub for technology and innovation."

SpringCM is adding jobs in product development, sales and marketing and enlarging its space using $8 million in private investment this year. It projects growth of more than 50 percent annually for the next several years. If it meets its targets, the company's payroll will generate close to $2 million a year in additional state income tax revenue by 2019.

SpringCM is receiving a $2.25 million state investment that will allow it to expand facilities in two locations at 180 N. LaSalle St. in Chicago and 1905 Lunt Ave. in Elk Grove Village. The company currently employs more than 90 people at the two locations. The Illinois Department of Commerce and Economic Opportunity (DCEO) will administer the investment.

"SpringCM has a massive opportunity as a cloud software provider to help companies put contracts and critical documents to work, fuel competitive advantage and drive bigger outcomes," Founder and CEO of SpringCM Greg Buchholz said. "That's the same philosophy of the DCEO grant, to help growth companies expand right here in Illinois. SpringCM was intentionally founded and headquartered in Chicago because of the tremendous talent base and culture of the Midwest and because of the quality of life it offers our employees. Bottom line, the economic environment of Illinois enables us to build a world-class tech company much more cost-effectively than in Silicon Valley, Massachusetts or New York."

SpringCM has more than 400 customers, including large companies and the U.S. Department of Energy.

"Companies like SpringCM are a cornerstone Illinois' economic comeback," DCEO Director Adam Pollet said. "Just as SpringCM has shown faith in Illinois, we are showing our faith in the company's business plan and long-term objectives."

SpringCM offered its first product to help companies automate their business services in 2006 and since then has grown by more than 30 percent annually. Earlier this year, its investors put an additional $18 million into SpringCM, including the $8 million capital infusion for its expansion plans. The company expects it will double its headquarters space at 180 N. LaSalle St. to 42,000 square feet.

Terms of the investment require SpringCM to retain its current staff count in Chicago and Elk Grove Village, create 200 jobs within two years and another 300 within five years.

The state investment is an example of Governor Quinn's ongoing support for the tech sector, which studies show is adding jobs in Illinois faster than in the nation as a whole. Chicago also is ranked highly as a destination by entrepreneurs, in part because of its lower costs compared with other premier cities and the proximity of world-class universities and research labs.

For more information on doing business in Illinois, visit www.illinois.gov/dceo.

###
CEOs Must be Aware of How They're Using Key People, Says Sought-After Speaker

It's a simple fact of business: Without sales, no one else downstream can do their jobs, says veteran sales manager and business speaker Jack Daly. Because of how vital sales are to a company, CEOs frequently tend to misuse their best people, he says.

"There are three sins that minimize the sales management role, which ultimately holds the company back from achieving its growth," says Daly, author of "Hyper Sales Growth," (www.jackdaly.net).

"When they misallocate key players, small to medium-sized businesses tend to go into one of two directions. They either stay small to medium, or they go out of business. When you ask why, it most often comes down to a violation of one or more of these three sins of sales management. Having the right people in important spots is absolutely the secret to success."

To ensure continued growth, Daly says the people at the top must avoid the following:

Sin No. 1 ... is committed when the CEO or owner wears the hat of the sales manager. If you are doing that, you're essentially relegating both the CEO job and the sales manager job to part-time status. In effect, you're saying, "I'm going to grow my business part time." If you want your business to grow, you must grow your sales force, and you need someone doing that full time.

Sin No. 2 ... is to make the best salesperson the sales manager. It can work, but seldom does. The usual scenario, however, is you lose your best salesperson and get a mediocre sales manager. The role and the responsibilities are entirely different. A salesperson's role is to win new customers and nurture the ones you have, thereby differentiating you from your competitors. The sales manager's job involves recruiting, training, coaching, building and developing. Being effective at one of those jobs is not an indicator that a person will be equally effective in the other. Salespeople are used to immediate gratification, involving a deal-to-deal routine. Sales managers, by contrast, must take their time to recruit, train and coach. A salesperson might easily become disenchanted with the pace of the new role and look for another sales job, perhaps with your competitor.

Sin No. 3 ... is probably the most grievous of all. The best salesperson is made a sales manager, but he or she is also required to continue booking business. It's absolutely ruinous. The person's focus will remain fixed on the customer, as that is how their compensation is driven. Accordingly, the sales team will be underserved, missing the opportunity for leveraged growth.

The key to growth is to put the right people in the right places, Daly says.
"Since sales drive business, it's essential to match skills and personality types to the jobs, and to ensure the people can focus on their roles," Daly says.

About Jack Daly

Jack Daly, author of "Hyper Sales Growth," (www.jackdaly.net), is an experienced and inspirational sales trainer and sales coaching expert who, as a sought-after speaker, motivates audiences to take action in the areas of sales planning and training, and customer loyalty. Daly draws upon more than 20 years of business experience, with several successful stints as the CEO of fast-growing companies. He has a Bachelor's in Science degree in accounting, a Master of Business Administration degree, was a Captain in U.S. Army and is an accomplished author with audio and DVD programs.

(DES MOINES) - Gov. Terry E. Branstad and Lt. Gov. Kim Reynolds today announced they will hold a press conference tomorrow, Friday, October 10, 2014, at 9:30 a.m., to announce the expansion of an economic development project in Iowa.  The press conference will be held at the Capitol with representatives from the company that is expanding in attendance.

A live-stream of the news conference will be made available at www.Youtube.com/GovernorBranstad.

The following event is open to credentialed members of the media:

Friday, October 10, 2014

9:30 a.m. Gov. Branstad and Lt. Gov. Reynolds announce economic development project expansion

Robert D. Ray Conference Room

State Capitol

Des Moines, IA

###

 

Over half a century ago, when my brother Frank was at the Iowa School for the Deaf, he was told he could be one of three things: a printer, a cobbler, or a baker. He had unlimited potential, but his choices were limited by the societal barriers faced by too many people with disabilities. Our country has changed since then. With the passage of the Americans with Disabilities Act, or ADA, we began to tear down those obstacles and expand the opportunities for people with disabilities. We have increased the accessibility of our buildings, streets, parks, beaches, and recreation areas. Today, our books, TVs, telephones, and computers are more accessible. We are on the path toward the full realization of the four goals we set out to achieve with ADA: equal opportunity, full participation, independent living, and economic self-sufficiency; however, there is still work to be done.

Unfortunately, one area of American life has been resistant to change: employment and the pathway it provides to participate in the middle class. Twenty-four years after the signing of the ADA, Americans with disabilities remain disproportionately poor and face significant barriers to joining and remaining in the middle class.

This October, we observe National Disability Employment Awareness Month. While we should celebrate the progress that has been made, we must also recognize and confront the very real employment crisis faced by Americans with disabilities. People with disabilities remain far more likely to be impoverished, to be out of the workforce, and to be experiencing the detrimental effects of living in poverty.

On the most important economic measures such as unemployment, workforce participation, annual earnings, and poverty, people with disabilities often are in the worst condition compared to almost any other group. Twice as many Americans with disabilities live in poverty than those without disabilities. Less than 30 percent of working-age Americans with disabilities participate in the workforce, and households with an adult member with a disability earn 38.4 percent less than households without an adult member with a disability. These facts make it clear that people with disabilities are still encountering roadblocks in the path to the middle class and that the ADA's goal of economic self-sufficiency has not yet been achieved.

As chairman of the Senate Health, Education, Labor and Pensions Committee, I launched an investigation into these roadblocks. I heard from over 400 people with disabilities from across the country, all of whom had or currently live at the poverty level. They reported experiencing employment discrimination, discriminatory wages, inaccessible workplaces, and persistently low expectations about what they can accomplish. They also reported that they often cannot participate in the workforce because they lack reliable, accessible transportation and accessible, affordable housing. To fully realize the vision of the ADA, we as a nation must confront these problems.

Congress needs to do its part to develop strategies to clear the path to the middle class. I am optimistic that we will begin to see the benefits of the 2014 Workforce Innovation and Opportunity Act, passed by my committee, and recently signed into law by the president. The new law requires that schools and vocational rehabilitation programs work together to ensure young people with disabilities develop the skills and knowledge needed in emerging fields. It also provides resources for employers to learn how to support people with disabilities in the workforce and how to provide accommodations so individuals with disabilities can be successful at work. I have also recently introduced three bills, the Universal Home Design Act, the Accessible Transportation for All Act, and the Exercise and Fitness for All Act, to address the physical barriers to employment that people with disabilities still experience.

At the same time, we can all work to eliminate attitudinal barriers by celebrating the many contributions of America's workers with disabilities and educating others about disability employment issues. The time for America to shed narrow views about people with disabilities - prejudices that limited the opportunities for my brother and continue to limit the opportunities for countless others - is well overdue. Together, we can take the needed steps towards ensuring opportunity for all.

To read my report on disability and poverty visit: http://www.help.senate.gov/imo/media/doc/HELP%20Committee%20Disability%20and%20Poverty%20Report.pdf. You can also learn more about ways to observe Disability Employment Awareness Month by visiting the Department of Labor website: http://www.dol.gov/odep/topics/ndeam/index-2014.htm.

A PDF version of this article can be found here.

###
IOWA/WESTERN ILLINOIS - Earlier this year, MRA - The Management Association, Inc., asked Iowa and western Illinois residents to nominate businesses in their areas for two community involvement awards. "The response was amazing," said Heather Roberts, Executive Director of the Iowa/Illinois Division of MRA. "As a result of the public nomination process, we are recognizing a total of 15 finalists for the Business Community Award and two Regional Impact Awards."

MRA, a Midwest-based employers association, will host a ceremony recognizing the finalists and the award winners. The public is invited to the 2014 Business Appreciation & Awards Reception, to be held 5 p.m. Monday, October 27, 2014, at the iWireless Center, Moline, Illinois. The theme of the event will be Celebrating Our Past, Growing Our Future. 

The event will start with gourmet appetizers, cocktails, and music provided by Ellis Kell and the Friends of the River Music Experience. At 6:30 p.m., keynote speaker Jim Edgar, former Governor of Illinois, will share his vision on exploring future opportunities in the Midwest. Master of ceremonies Kai Swanson will begin the awards presentation at 7 p.m. Admission is $75 per person, $550 for groups of eight. Dress will be business attire. To register for the awards reception, call 888-516-6357 or email awards@mranet.org

15 Finalists
In the Business Community Award category, five finalists have been chosen. The Regional Impact Awards category has 10 finalists - five For-Profit companies and five Not-For-Profit. 

For the MRA Business Community Award, the finalists are (in alphabetical order):

Arndt Chiropractic Center, Inc.
Bush Construction
DHCU Community Credit Union
Modern Woodmen of America
Royal Neighbors of America

For the MRA Regional Impact Award, the finalists are (in alphabetical order):

For-Profit Finalists:
Alcoa-North American Rolled Products
Group O
KJWW Engineering Consultants
Missman, Inc.
Tennant Truck Lines

Not-For-Profit Finalists:
Ascentra Credit Union
Career Cruising Quad Cities
Greater Quad Cities Hispanic Chamber of Commerce
Quad City Botanical Center
Renew Moline

"The finalists are all companies that have touched people's lives and shown support for the community," Roberts said. "Based on the many responses we received, we determined that the Regional Impact category would be better served if we separated it into For-Profit and Not-for-Profit finalists. Anyone interested in entrepreneurship, business growth, networking and leadership will want to attend this inaugural event."

The MRA Business Community Award recognizes a business that has created an impact in the Iowa/Illinois region in three or more of the following areas:
- Has shown significant growth over the past five years and has increased employment.
- Recognized in the community for its 'give back' attitude.
- Has benefited the community by its presence.
- Participates in a variety of volunteer roles within the community.
- Known for outstanding customer service.
- Supports charities that benefit Iowa/Illinois area communities.

The MRA Regional Impact Award recognizes an organization that has created an impact in the Iowa/Illinois area in three or more of the following ways:

- Provides or has influence on the growth of jobs in Iowa/Illinois area communities.
- Recognized as a leader within its industry or service area.
- Recognized outside the Iowa/Illinois area for products, services, and/or changes.
- Provides a positive influence in the Iowa/Illinois area regarding transportation, environment, education, quality of life, and other community issues.
- Has shown commitment to the Iowa/Illinois area through new construction, redevelopment, or expansion.

At the event, MRA will present Visionary Awards to their charter members, who created the association in 1948. MRA will also honor the retirement of employee Debra Carlson after 19 years of dedicated service.

Headquartered in Milwaukee, Wisconsin, MRA is one of the largest not-for-profit employers associations in the nation. Organizations join MRA as corporate members for the latest information, resources and guidance on recruiting, compensation, benefits, compliance and talent management. Members are supported with a 24/7 HR Hotline and InfoNow e-mail, access to crucial survey data, and HR, management and leadership training. To find out more about MRA, call 888-516-6357 or visit www.mranet.org.
-- # --

Everyone says they want innovation in their organization, but when an ambitious employee offers it to a CEO, for example, the idea is often shot down, says Neal Thornberry, Ph.D., faculty director for innovation initiatives at the Naval Postgraduate School in California.

"Senior leaders often miss the value-creating potential of a new concept because they either don't take the time to really listen and delve into it, or the innovating employee presents it in the wrong way," says Thornberry, who recently published "Innovation Judo," (www.NealThornberry.com), based on his years of experience teaching innovation at Babson College and advising an array of corporate clients, from the Ford Co. and IBM to Cisco Systems.

"Innovation should be presented as opportunities, not ideas. Opportunities have gravitas while ideas do not!"

Thornberry outlines a template for innovation that works:

•  Intention: Once the "why" is answered, leaders have the beginnings of a legitimate roadmap to innovation's fruition. This is no small task and requires some soul searching.

"I once worked with an executive committee, and I got six different ideas for what 'innovation' meant," he says. "One wanted new products, another focused on creative cost-cutting, and the president wanted a more innovative culture. The group needed to agree on their intent before anything else."

•  Infrastructure: This is where you designate who is responsible for what. It's tough, because the average employee will not risk new responsibility and potential risk without incentive. Some companies create units specifically focused on innovation, while others try to change the company culture in order to foster innovation throughout.  "Creating a culture takes too long," Thornberry says. "Don't wait for that."

•  Investigation: What do you know about the problem? IDEO may be the world's premier organization for investigating innovative solutions. Suffice to say that the organization doesn't skimp on collecting and analyzing data. At this point, data collection is crucial, whereas brainstorming often proves to be a waste of time if the participants come in with the same ideas, knowledge and opinions that they had last week with no new learning in their pockets.

•  Ideation: The fourth step is also the most fun and, unfortunately, is the part many companies leap to. This is dangerous because you may uncover many exciting and good ideas, but if the right context and focus aren't provided up front, and team members cannot get on the same page, then a company is wasting its time. That is why intent must be the first step for any company seeking to increase innovation. Innovation should be viewed as a set of tools or processes, and not a destination.

•  Identification: Here's where the rubber meets the road on innovation. Whereas the previous step was creative, now logic and subtraction must be applied to focus on a result. Again, ideas are great, but they must be grounded in reality. An entrepreneurial attitude is required here, one that enables the winnowing of ideas, leaving only those with real value-creating potential.

"Innovation without the entrepreneurial mindset is fun but folly," Thornberry notes.

•  Infection: Does anyone care about what you've come up with? Will excitement spread during this infection phase? Now is the time to find out. Pilot testing, experimentation and speaking directly with potential customers begin to give you an idea of how innovative and valuable an idea is. This phase is part selling, part research and part science. If people can't feel, touch or experience your new idea in part or whole, they probably won't get it. This is where the innovator has a chance to reshape their idea into an opportunity, mitigate risk, assess resistance and build allies for their endeavor.

•  Implementation/Integration: While many talk about this final phase, they often fail to address the integration part. Implementation refers to tactics that are employed in order to put an idea into practice. This is actually a perilous phase because, in order for implementation to be successful, the idea must first be successfully integrated with other activities in the business and aligned with strategy. An innovation, despite its support from the top, can still fail if a department cannot work with it.

About Neal Thornberry, Ph.D.

Neal Thornberry, Ph.D., is the founder and CEO of IMSTRAT, LLC a consulting firm that specializes in helping private and public sector organizations develop innovation strategies. A respected thought leader in innovation, Thornberry is a highly sought-after international speaker and consultant. He  also serves as the faculty director for innovation initiatives at the Center for Executive Education at the Naval Postgraduate School in Monterey, Calif. Thornberry, author of "InnovationJudo:Disarming Roadblocks & Blockheads on the Path to Creativity" (www.NealThornberry.com), holds a doctorate in organizational psychology and specializes in innovation, corporate entrepreneurship, leadership and organizational transformation.

Pages