Directed by CON-APP - Glenn Kaino & Afshin Shahidi with
Napoleon & Tabitha D'umo and Produced by Kerith Lemon
Los Angeles, CA (June 25, 2013) - Herb Alpert, founder of A&M Records and one of the most successful trumpet performers in pop history is releasing his newest single and music video Puttin' On The Ritz on Tuesday, June 25th. The music video will premiere on VEVO and the single will be available for a $1.29 download on iTunes, Amazon, Google Play, Spotify and more. Alpert delivers a refreshing contemporary interpretation of the classic song first released in 1930, inspired by the 'swanky' Ritz Hotel. The track's groove inducing beat married with the classic vocals by Lani Hall and an iconic trumpet solo would compel anyone to get up and dance along.
"I always felt that if a song is fun to play then it would be fun to listen to. This recording seemed to me that it had international appeal, and we wanted to make a music video that conveyed the sense of fun that you hear." Stated Herb Alpert, "We had a wonderful team that collaborated to bring the music video to life, Glenn Kaino added his brilliant creative vision and Tabitha and Napoleon were the perfect choice since Lani and I admire their choreography on So You Think You Can Dance."
The Puttin' On The Ritz music video is a creative collaboration between Alpert, artist Glenn Kaino and filmmaker Afshin Shahidi with choreographers Napoleon & Tabitha D'umo from So You Think You Can Dance and produced by Kerith Lemon. One long camera shot follows the lead dancer on a musical journey motivating everyone to join the promenade. The music has an undeniable charm and that coupled with an energetic and intricate dance routine creates a magical pied-piper like scene illustrating the energy and delight of the popular song. The video features musicians Lani Hall, Bill Cantos, Hussain Jiffry and Michael Shapiro and stars dancer Vincent Noiseux, top 20 of the first season of So You Think You Can Dance Canada, alongside corps dancers like Kherington Payne and others that have been seen on So You Think You Can Dance, America's Best Dance Crew, Dancing with the Stars, This is It, Step Up and more.
"The song is magical, anyone who hears is it compelled to dance." said Kaino, "Inspired by the contagious nature of the music, we imagined a world where everyone was down to jump in and start dancing whenever they heard the beat, and then told that story in one long, enchanted scene."
Not only is Puttin' On The Ritz the newest featured track on Alpert's album Steppin' Out, release slated for late Summer 2013, but the song and choreography from the music video will be featured in the Zumba Fitness World Party video game which has a launch date of October 2013
Herb Alpert BioHerb Alpert began playing trumpet at the age of eight and after serving in the army and a short stint as an actor, he returned to music. He rose to fame with the Tijuana Brass with hits such as, The Lonely Bull, Tijuana Taxi, Spanish Flea, This Guy's in Love With You and Rise. He alongside business partner Jerry Moss founded A&M Records, one of the most prosperous artist-owned companies ever established. Among it's greatest successes were the Carpenters, Cat Stevens, Joe Cocker, Sergio Mendes & Brasil '66, The Police, Sting and Janet Jackson.
Alpert also tackled other forms of media, exhibiting his abstract expressionist paintings and sculptures and co-producing a number of Broadway successes, including Angels in America and Jelly's Last Jam. He also established the Herb Alpert Foundation, a philanthropic organization dedicated to establishing educational, arts, and environmental programs for children.
http://www.youtube.com/watch?v=rm4DJxrjNqk
