SNAKES ON A PLANE

Incessant buildup for a potential Hollywood blockbuster is nothing new, of course. But in the case of Snakes on a Plane, it was the nature of the buildup that proved fascinating; everything hyped about this cheesy scare flick - the hysterically candid title, the presence of Samuel L. Jackson in bellowing motherf---er mode, the re-tooling to secure an R rating from its original PG-13 - seemed to promise, "This movie is gonna suck, and you're gonna love it." Offhand, I can't think of another movie that was so aggressively - one might say honestly - marketed as the schlock it was almost certain to be. By the time the movie opened last Friday, the anticipation among connoisseurs of cinematic crap had reached such a fever pitch that nothing less than the Best Bad Movie of All Time would do.

Perhaps unsurprisingly, Snakes on a Plane isn't the best bad movie of all time. But it'll still do.

THANK YOU FOR SMOKING

Jason Reitman's Thank You for Smoking, adapted from Christopher Buckley's satiric novel, doesn't have much visual flair, but one recurring image in the film lends it worlds of variety: Aaron Eckhart's smile.

BIG MOMMA'S HOUSE 2

In the second season of TV's Arrested Development, struggling wannabe actor Tobias, separated from his wife and daughter, devises a brilliant strategy for insinuating himself back into their lives: He dons a wig and a frumpy housedress, speaks in a high, quasi-British falsetto, and greets his family as Mrs. Featherbottom, hired by "the agency" to serve as housekeeper and nanny. (Tobias, as the narration points out, is giddily - and ridiculously - enacting the plot to Mrs. Doubtfire.) His family is, naturally, unconvinced by Tobias' disguise, but they're happy to let him continue the ruse anyway - the house never looked cleaner. This subplot was a typically, fiendishly clever one for the series; by finally addressing the "Are you kidding?" element of this comic staple - where seemingly smart characters are fooled by a touch of latex and rouge - it subverted expectation by making our "hero" the butt of his own joke. Tobias' drag act made it impossible to ever again watch Mrs. Doubtfire - or even Tootsie or Some Like It Hot or Shakespeare's Twelfth Night - in quite the same way.

THE CHRONICLES OF NARNIA: THE LION, THE WITCH, & THE WARDROBE

The Chronicles of Narnia: The Lion, the Witch, & the Wardrobe, director Andrew Adamson's imagining of the first book in C. S. Lewis' Narnia series, is almost childishly clunky, but it's nearly impossible to dislike. Geared, as it appears, toward a very young audience - I'd say seven or eight - the movie is sweet, and it's sincere, and it displays a welcome touch of fairy-tale simplicity. Despite the rather prosaic nature of its presentation, Narnia is one of those movies that, if it catches children at the right age, might linger in their memories for some time to come; it's just magical enough to suggest how magical it should have been. For kids who are finally seeing their beloved Narnia novel translated to the big screen, Adamson's Narnia will be good enough. It just doesn't have much to offer the rest of us. Adamson is co-director of the Shrek movies, and he does a fair enough job with the movie's CGI wonders; the lion Messiah Aslan (voiced, to the surprise of no one, by Liam Neeson) moves with regal grace, and the beavers who accompany the Pevensie children on their quest seem to be, for kids in the audience, enjoyably frisky characters. But all throughout the film, I had the nagging feeling that, if he was allowed, Adamson would have happily computer-generated his humans, too.