Samuel L. Jackson in Snakes on a PlaneSNAKES ON A PLANE

Incessant buildup for a potential Hollywood blockbuster is nothing new, of course. But in the case of Snakes on a Plane, it was the nature of the buildup that proved fascinating; everything hyped about this cheesy scare flick - the hysterically candid title, the presence of Samuel L. Jackson in bellowing motherf---er mode, the re-tooling to secure an R rating from its original PG-13 - seemed to promise, "This movie is gonna suck, and you're gonna love it." Offhand, I can't think of another movie that was so aggressively - one might say honestly - marketed as the schlock it was almost certain to be. By the time the movie opened last Friday, the anticipation among connoisseurs of cinematic crap had reached such a fever pitch that nothing less than the Best Bad Movie of All Time would do.

Perhaps unsurprisingly, Snakes on a Plane isn't the best bad movie of all time. But it'll still do.

Diane Keaton and Jack Nicholson in Something's Gotta GiveSOMETHING'S GOTTA GIVE

In Something's Gotta Give, a sixtysomething womanizer, currently dating a twentysomething auctioneer (!), finds himself, for the first time ever, falling in love with a woman roughly his age, and - wouldn't ya know it? - it's his girlfriend's mother! Has there ever been so High a Concept? A forced, jokey premise like this is usually enough to make me hide under my theater seat; it's a situation so nakedly designed to provide good-natured chuckles and muffled sobs that a hardened cynic like me walks into the movie with all defenses immediately up.

Eminem in 8 Mile8 MILE

8 Mile is the most artistically successful crowd-pleaser the movies have given us in ages, a hip-hop Rocky that, incredibly, refuses to pander.

Jamie Bell in Billy ElliotBILLY ELLIOT

Billy Elliot, the British coming-of-age comedy/drama that has finally opened wide after a successful art-house run, is for anyone who longs to see a strong, simple story finely detailed and exquisitely performed.

LeAnn Rimes and Piper Perabo in Coyote UglyCOYOTE UGLY and THE REPLACEMENTS

Most genre flicks in the '80s were pretty crummy, but what absolutely terrifies me is that now, on the verge of a new millennium, we're actually being presented with homages to the crummy movies of that decade: Coyote Ugly, from uber-producer Jerry Bruckheimer, is a nod to the Jerry-produced smash Flashdance, and The Replacements is a paean to professional-doofus sports movies like Major League and Necessary Roughness, with Gene Hackman on hand to remind us of the coach he played in 1986's Hoosiers.