Memory has a way of playing tricks on the mind, but my recollection is that each of the seven presidential elections since I reached adulthood (I turned 18 the week after Ronald Reagan was re-elected in 1984) has been advertised - by the parties, by the candidates, by the media - as "the most important election of our lifetimes."
Here comes the eighth. Same shtick, even if the Jerry Springer atmospherics have been turned up a little. The world will end if Candidate X is elected. Americans will starve in the streets if Candidate Y isn't elected. You know what I'm talking about.
Of course, each presidential election is incredibly important to the parties, the candidates, and the media. Elections are their bread and butter. But are they really that consequential to the rest of us? On close examination, the only plausible answer is "no."