SAVE ON THE TOP TEN FALL FASHION TRENDS AT YOUNKERS AND DONATE TO GOODWILL

MILWAUKEE, WI - As top designers head to New York Fashion Week, look no further than Younkers stores to get the latest trends for fall.  With the semi-annual Goodwill Sale taking place from September 15-29 at Younkers stores, now is the best time to update your wardrobe for the new season.  Customers who make Goodwill donations of clean, gently-used clothing and home textiles at Younkers stores will receive discount coupons toward the purchase of new merchandise.

Donations will be sold in Goodwill stores, where the revenues fund job training programs, career and other community-based services for people with disabilities, those who lack education or job experience and others facing challenges to finding employment.  Donating the things you no longer need to Goodwill is a simple way to give back to your community and make room for these top ten fall fashion trends to update your wardrobe.

Top Ten Fall Fashion Essentials

1. Embellished tops with jewelry, sequins and zipper trims

2. Military inspired utility jackets with hardware detail

3. Fur details?on vests, jackets, collars and bags

4. Over the knee boots

5. Accessories with attitude--bold statement necklaces, flirty handbags with feminine detail

6. Chunky Infinity scarves

7. Ruffles & ruffle detail on cardigans, tops and vests

8. Long over lean Tunic tops with skinny pants or jeggings

9. Color trends include Neutrals, like camel, grey and olive green, with punches of red, deep purples and rusty oranges

10. Rich luxe fabrics, from lace to velvet to brocade and lots of sequin detai

One coupon is given per item donated. The coupon can be used at Younkers locations for 20-percent off regular or sale price apparel, fine jewelry, shoes and accessories, and 15-percent off cosmetics, fragrances and home store merchandise. Certain items, including furniture, electronics and toys, qualify for a 10-percent discount.

"When you donate to Goodwill, you are helping people in your community find jobs and care for their families," said Jim Gibbons, president and CEO of Goodwill Industries International.  "The Goodwill Sale with Younkers helps communities grow stronger by providing a boost in donations that allows Goodwill to continue providing the employment services people need to be independent."

"The Goodwill Sale allows our customers to get new fall fashion merchandise at outstanding values and at the same time support a great cause," said Bud Bergren, president and chief executive officer of The Bon-Ton Stores, Inc.  "The Goodwill Sale exemplifies our commitment to the communities in which we operate."

Customers who register their donations on http://millionactsofgoodwill.com will receive a 25 percent off coupon to use during the Goodwill Sale.  You can also play the site's "Spin to Win Instant Win Game" daily for a chance to win a $100 gift card, and be automatically entered in the sweepstakes for a chance to win a shopping spree worth $1000.

ABOUT GOODWILL INDUSTRIES INTERNATIONAL
Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with 14 affiliates in 13 other countries. Goodwill is one of North America's top five most valuable and recognized nonprofit brands as well as a leading social services enterprise (Source: Cone Nonprofit Power Brand 100, 2009). Goodwill agencies are innovative and sustainable social enterprises that fund job training programs, employment placement services and other community-based programs by selling donated clothing and household items in more than 2,400 retail stores and online at shopgoodwill.com. Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. In 2009, nearly 2 million people in the United States and Canada benefited from Goodwill's career services. Goodwill channels 84 percent of its revenues directly into its programs and services. To find a Goodwill location near you, use the online locator at www.goodwill.org, or call (800) 741-0186. Twitter: @GoodwillIntl. Facebook: GoodwillIntl.

ABOUT THE BON-TON STORES

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 278 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc is an active and positive participant in the communities that it serves. The Goodwill Sale event is long standing charitable partnership the Company developed to support its Hometown commitment and build strong communities.  For further information, please visit the investor relations section of the Company's website at http://investors.bonton.com.

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