~ ONLINE EBUSTERS AND OFFERS BEGIN AT 6:00 A.M. THANKSGIVING DAY ~

"May All Your Gifts be Merry and Bright"

York, PA, November 9, 2011 - The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced Bon-Ton stores will open their doors at 12:00 a.m. on November 25 for the biggest After-Thanksgiving Sale offering over 500 door busters, more than ever before, and a myriad of special offers and discounts for its customers.  Bon-Ton's After-Thanksgiving eBusters and specials will be available online beginning at 6:00 a.m. on Thanksgiving Day.  In addition, Bon-Ton announced its holiday marketing campaign inviting its customers to experience the "May all Your Gifts be Merry and Bright" theme in our stores, social media and online.

Bud Bergren, President and Chief Executive Officer commented, "We are very excited about giving our customers an early start on one of their favorite shopping days and believe they will appreciate the exceptional value of our door busters and special offers.  Our customers can maximize their holiday budget with our value-priced gifts, all offering the quality, fashion and styling shoppers have come to expect from Bon-Ton.  The decision to open at midnight was based on our customers' feedback - they wanted the convenience of shopping earlier.  We believe this will enhance our customers' over-all shopping experience."

Mr. Bergren continued, "'May all your gifts be merry and bright' says it all.  We are offering our customers distinctive gifts in every category making it even easier to choose that special gift for that special person at values that will exceed our customers' expectations.  Our customers can enjoy the convenience of shopping the way they choose - in our stores, online and kiosks. We are very excited about the holidays and we believe our customers will be too when they experience the glitter and sparkle of our gift assortments."

  • After-Thanksgiving Day hours: Bon-Ton will be open from 12:00 a.m. to 10:00 p.m. on November 25.  Over 500 After-Thanksgiving door busters will be available from 12:00 a.m. on November 25 until 1 p.m. on Black Friday, November 25, or while quantities last.
  • Marketing campaign for November and December: "May all Your Gifts be Merry and Bright" campaign highlights the dazzling array of gifts in the ladies, men's, children's, cosmetics/fragrances and home departments. We have bright gift ideas at prices that will make our customers merry.
  • 24/7 - Bon-Ton is there whenever and wherever customers are:
  • Every Tuesday in November and December, there will be weekly Deal of the Day with extraordinary online-only gift deals.
  • 20 Days of Holiday Gift Giving starting December 1.  Every day for 20 days, a feature gift category with 30% off + FREE shipping on that category.
  • Digital and Social Media: Bon-Ton will increase its investment in all digital channels including Facebook, Twitter and mobile campaigns.  Through these media channels, customers will be able to stay in the loop on special holiday gift ideas, discount offers and exclusives throughout the holiday season.  For the convenience of our customers, coupon offers during the holiday season can be sent directly to their mobile device by texting "SHOPPASS" to 266866.  Customers can show their mobile phone at any register to get their digital savings.
  • Email Alerts: sign up to receive email exclusive offers for the entire holiday season by visiting any of our Bon-Ton Stores web sites.
  • Television: Bon-Ton has increased its spend to reach more customers.  Holiday television will include a mix of :15 and :30 spots that will support sale events and highlight unique merchandise offers that support the holiday campaign.
  • Direct Mail: Bon-Ton will mail to a wider base of customers this holiday season.  Bon-Ton Stores proprietary credit card holders will receive advance notice of sales as well as special shopping offers.
  • Extended Shopping Hours during the holiday season starting with After-Thanksgiving through December 24 make shopping more convenient. We know our customers appreciate that extra time as they shop for that extra special gift.
  • Holiday Plush Animals to Benefit Boys and Girls Clubs: Again this year we will offer two exclusive plush animals in our stores and online - a holiday moose and polar bear - 10% of sales will benefit the local Boys & Girls Clubs in our communities. In its ninth year, the promotion has raised more than $940,000 for local Boys & Girls Clubs through fundraising events.

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 276 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate.  The department stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.  Visit www.bonton.com for more information on special store hours, in-store offerings and online specials.

 

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Earn Discounts at Bon-Ton Stores while Supporting Goodwill's Job Training Programs

Milwaukee, WI ?As fall approaches, it's time to update this season's wardrobe.  For the best in the latest trends The Bon-Ton Stores offer affordable fall fashions to coincide with the celebration of newly updated stores during the Goodwill® Sale from September 14-28.  During this semi-annual event customers may donate gently used clothing and textiles at any Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's, Younkers or Parisian store locations to receive a discount coupon for each item donated for use toward new merchandise. Donations will be sold at Goodwill® stores with revenues funding job training programs and other services in the community to help people earn jobs, be independent and care for their families.

Shoppers will receive a discount coupon for each item of clothing or textile they donate. The coupon can be used at any of the Bon-Ton Stores nameplates to purchase apparel, shoes and accessories at a 20 percent discount; and cosmetics, fragrances and home store or luggage merchandise at a 15 percent discount.

Those who donate during the Goodwill Sale can take pride in knowing that their Goodwill donations are helping people with disabilities, those who lack education or work experience or others who face challenges to finding employment. Goodwill trains people to work in fields with high demands for skilled workers including healthcare, green industries, financial services and retail. In addition to job training and career development programs, Goodwill offers services that strengthen local communities, such as youth mentoring, financial planning and family strengthening.

"Each donation to Goodwill helps our friends and neighbors, many of whom are still struggling to find work in this difficult economy," said Jim Gibbons, president and CEO of Goodwill Industries International. "Our donors, including those who participated in the Goodwill Sale, helped Goodwill agencies serve more than 2.4 million people last year?a 26 percent increase from 2009."

Customers who donate at Bon-Ton Stores during the Goodwill Sale are contributing multiple "Acts of Goodwill." Shoppers may also pledge their support for Goodwill's mission and register their donation on www.millionactsofgoodwill.com to receive a coupon for a 25 percent discount to use at the Bon-Ton Stores. They will also be to play the "Spin-to-Win" game for a chance to win a $100 gift card instantly and be entered into a sweepstakes for a chance win $1000 shopping spree.

"We are grateful for the many donors who continually support our Goodwill Sale and help people in their communities build their careers with Goodwill's help," said Bud Bergren, president and chief executive officer of The Bon-Ton Stores, Inc. "We are very excited about the merchandise assortments for this event and believe our customers will respond enthusiastically.  We are also very pleased with our successful partnership with Goodwill which demonstrates our commitment to being positive participants in the communities we serve."

About Goodwill Industries International:

Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with 14 affiliates in 13 other countries. Goodwill is one of North America's top five most valuable and recognized nonprofit brands as well as a leading social services enterprise (Source: Cone Nonprofit Power Brand 100, 2009). Goodwill agencies are innovative and sustainable social enterprises that fund job training programs, employment placement services and other community-based programs by selling donated clothing and household items in nearly 2,600 stores and online at shopgoodwill.com. Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. In 2010, 2.4 million people in the United States and Canada benefited from Goodwill's career services. Goodwill channels 84 percent of its revenues directly into its programs and services. To find a Goodwill location near you, use the online locator at www.goodwill.org , or call (800) 741-0186. Twitter: @GoodwillIntl

About The Bon-Ton Stores, Inc.

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 275 department stores, which include 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, MI, area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves. The Goodwill Sale event is long-standing charitable partnership the Company developed to support and build strong communities. For further information, please visit the investor relations section of the Company's web site at http://investors.bonton.com. Twitter: @thebonton Facebook: http://www.facebook.com/Bonton

MILWAUKEE, WI. (August 8, 2011) - The Bon-Ton Stores, which operates, Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's, Parisian and Younkers stores, announced its semi-annual Community Day event will be a two-day event,  Friday, November 11 and Saturday, November 12, 2011, allowing the local non-profit groups a greater opportunity to raise funds for their organizations.

Groups may sign up at www.communitydayevent.com and begin selling booklets immediately.  The savings booklets contain over $200 or more in savings on in-store and online merchandise during the Bon-Ton Community Day event.

Eligible Community Day organizations include 501C-3 nonprofit organizations and schools.  Non-profit groups sell savings booklets for a $5 donation to support their group, and in return, the purchaser receives the valuable booklet of offers which instantly pays the donor back with a $10-off on $10 or more item-coupon.  The organization keeps 100% of the $5 donation.

"Providing opportunities to support non-profit groups in the community is extremely important to our company," said Bud Bergren, president and chief executive officer of The Bon-Ton Stores, Inc. "By extending the event to two days, we hope participating groups will be able to generate more donations and, at the same time, customers who buy the booklets will have more time to take advantage of the tremendous offers."

In 2010, over $10 million was raised by participating nonprofit organizations through the Community Day events.  Successful organizations have raised thousands of dollars by participating in this event.  View testimonials on www.communitydayevent.com and find out first-hand what groups are saying about their success and learn more about how non-profits can benefit from this event.

The Bon-Ton Stores, Inc. operates 275 stores, including 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under the Parisian nameplate, stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. 

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Semi-Annual Goodwill Sale at Younkers

March 2, 2011 – By purchasing your spring wardrobe essentials at participating Younkers stores, you'll not only look good, you'll do good for your community as well. Between March 9 and 23, Younkers customers who donate clean, gently used clothing and textiles during the semi-annual Goodwill® Sale will receive coupons toward the purchase of new merchandise.

So, while you're showing off your new spring looks, the items you donated to Goodwill will be generating revenues for job training programs and other community-based services for people with disabilities, those who lack education or job experience, and others facing challenges to finding employment.

Participating customers receive one coupon per donated item, 20 items = 20 coupons. The coupons can be used at Younkers locations for 20-percent off regular or sale-price apparel, shoes and accessories and fine jewelry and 15-percent off cosmetics, fragrances and home store merchandise. Certain items, including furniture, electronics and toys, qualify for a 10-percent discount. During the fall 2010 sale, close to four million pounds of clothing and textiles were donated.

"Long-time partnerships like the semi-annual Goodwill Sale at Younkers Stores enhance our ability to acquire high-quality donated goods for our stores," said Jim Gibbons, president and CEO of Goodwill Industries International. "Store revenues support our mission of providing training and employment services that put people back to work and strengthen families."

"The Goodwill Sale is a signature event for our stores," says Bud Bergren, president and chief executive officer of  The Younkers Stores, Inc. (NASDAQ: BONT). "Customers receive a substantial discount while donating items to an important cause.  The Goodwill Sale exemplifies our commitment to the communities in which we do business."

Customers who register their donations at http://millionactsofgoodwill.comwill also receive a special 25-percent-off coupon to use during the Goodwill Sale as a thank you for their contributions. You can also play the site's "Spin-to-Win Instant Win Game" daily for a chance to win a $100 gift card, and be automatically entered in the sweepstakes for a chance to win a trip for two to New York City to see LIVE! with Regis & Kelly.

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MILWAUKEE, Wisc. (February 17, 2011) - Local nonprofit organizations are participating in a unique fundraising opportunity with their local Bergner's, Bon-Ton, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's, Younkers and Parisian stores.  Everyone can take advantage of the saving and at the same time supporting their community by buying a $5 coupon booklet from a participating organization or at the store on Saturday, February 26, 2011. Stores open early at 7 am providing an opportunity for local 501C3 organizations, schools and churches to sell booklets at the store to earn funding needed to support their mission.

Groups selling the booklets keep 100% of the $5 price.  Each booklet contains special savings coupons valid on regular and sale price merchandise on Community Day.  Last February, this event helped non-profits raise nearly $4 million.

Organizations will continue selling booklets through Saturday, February 26.  For a $5 donation, purchasers get a $10 off coupon, valid on an item of $10 or more, a 30% off early bird coupon that is valid until 10 a.m., a 20% off shopping pass to use over and over on almost everything in the store, plus special bonus items.

"We encourage the community to support their local participating groups on Community Day." stated Bud Bergren, president and chief executive officer for The Bon-Ton Stores, Inc., "We have made it easy by giving customers shopping discounts including a $10 coupon for every $5 donated.  Our customers and community partners find great value in this fundraising event."

Customers do not need to purchase a booklet to shop on Community Day.  Hundreds of door buster items will be available from 7am-1pm as well as other great offers throughout the store.

The Bon-Ton Stores, Inc. operates 275 stores, including 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under the Parisian nameplate, stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc is an active and positive participant in the communities that it serves. The Community Day Event is a long standing charitable partnership the Company developed to support and build strong communities.

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BON-TON STORES COMMUNITY DAY EVENT RAISES OVER $6.5 MILLION FOR LOCAL NON-PROFITS

The Bon-Ton Stores Semi-Annual Community Day Event Generates Donations

Milwaukee, Wisc. (November 30, 2010) - The Bon-Ton Stores, Inc. is pleased to announce today that the Company raised over $6.5 million for local non-profit organizations and agencies through its semi-annual Community Day event held on Saturday, November 13, 2010.

To kick-off the holiday giving season, The Bon-Ton Stores, under its eight nameplates: Bon-Ton, Boston Store, Carson Pirie Scott, Bergner's, Elder-Beerman, Herberger's, Younkers and Parisian (Detroit-area), held its signature Community Day event on November 13. Through this charitable-giving event, organizations raised donations for important projects and causes in their communities.

The event provides an opportunity for local 501(c)(3) organizations and schools to raise donations needed to support their mission. By selling $5 discount savings booklets and retaining 100% of the donation, local non-profit groups raise money for their charity. In return for their donation of $5 to the organization, customers receive a $10 coupon and multiple discounts to be used on Community Day. Over the past twelve years, The Bon-Ton Stores have helped thousands of local non-profit groups raise over $80 million through the successful Community Day event.

"The Community Day event allows us to make a meaningful impact on thousands of organizations in the markets in which we operate," said Bud Bergren, President and CEO, The Bon-Ton Stores, Inc. "We thank our customers and associates who contributed. We know that fundraising is a crucial activity for local non-profit groups, regardless of their size, and we are honored to support them through this program."

The Bon-Ton Stores, Inc., with headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 277 stores, including 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under the Parisian nameplate, stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.  The Bon-Ton Stores, Inc is an active and positive participant in the communities that it serves.

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SAVE ON THE TOP TEN FALL FASHION TRENDS AT YOUNKERS AND DONATE TO GOODWILL

MILWAUKEE, WI - As top designers head to New York Fashion Week, look no further than Younkers stores to get the latest trends for fall.  With the semi-annual Goodwill Sale taking place from September 15-29 at Younkers stores, now is the best time to update your wardrobe for the new season.  Customers who make Goodwill donations of clean, gently-used clothing and home textiles at Younkers stores will receive discount coupons toward the purchase of new merchandise.

Donations will be sold in Goodwill stores, where the revenues fund job training programs, career and other community-based services for people with disabilities, those who lack education or job experience and others facing challenges to finding employment.  Donating the things you no longer need to Goodwill is a simple way to give back to your community and make room for these top ten fall fashion trends to update your wardrobe.

Top Ten Fall Fashion Essentials

1. Embellished tops with jewelry, sequins and zipper trims

2. Military inspired utility jackets with hardware detail

3. Fur details?on vests, jackets, collars and bags

4. Over the knee boots

5. Accessories with attitude--bold statement necklaces, flirty handbags with feminine detail

6. Chunky Infinity scarves

7. Ruffles & ruffle detail on cardigans, tops and vests

8. Long over lean Tunic tops with skinny pants or jeggings

9. Color trends include Neutrals, like camel, grey and olive green, with punches of red, deep purples and rusty oranges

10. Rich luxe fabrics, from lace to velvet to brocade and lots of sequin detai

One coupon is given per item donated. The coupon can be used at Younkers locations for 20-percent off regular or sale price apparel, fine jewelry, shoes and accessories, and 15-percent off cosmetics, fragrances and home store merchandise. Certain items, including furniture, electronics and toys, qualify for a 10-percent discount.

"When you donate to Goodwill, you are helping people in your community find jobs and care for their families," said Jim Gibbons, president and CEO of Goodwill Industries International.  "The Goodwill Sale with Younkers helps communities grow stronger by providing a boost in donations that allows Goodwill to continue providing the employment services people need to be independent."

"The Goodwill Sale allows our customers to get new fall fashion merchandise at outstanding values and at the same time support a great cause," said Bud Bergren, president and chief executive officer of The Bon-Ton Stores, Inc.  "The Goodwill Sale exemplifies our commitment to the communities in which we operate."

Customers who register their donations on http://millionactsofgoodwill.com will receive a 25 percent off coupon to use during the Goodwill Sale.  You can also play the site's "Spin to Win Instant Win Game" daily for a chance to win a $100 gift card, and be automatically entered in the sweepstakes for a chance to win a shopping spree worth $1000.

ABOUT GOODWILL INDUSTRIES INTERNATIONAL
Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with 14 affiliates in 13 other countries. Goodwill is one of North America's top five most valuable and recognized nonprofit brands as well as a leading social services enterprise (Source: Cone Nonprofit Power Brand 100, 2009). Goodwill agencies are innovative and sustainable social enterprises that fund job training programs, employment placement services and other community-based programs by selling donated clothing and household items in more than 2,400 retail stores and online at shopgoodwill.com. Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. In 2009, nearly 2 million people in the United States and Canada benefited from Goodwill's career services. Goodwill channels 84 percent of its revenues directly into its programs and services. To find a Goodwill location near you, use the online locator at www.goodwill.org, or call (800) 741-0186. Twitter: @GoodwillIntl. Facebook: GoodwillIntl.

ABOUT THE BON-TON STORES

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 278 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc is an active and positive participant in the communities that it serves. The Goodwill Sale event is long standing charitable partnership the Company developed to support its Hometown commitment and build strong communities.  For further information, please visit the investor relations section of the Company's website at http://investors.bonton.com.

COMMUNITY DAY REGISTRATION NOW OPEN

www.communitydayevent.com

MILWAUKEE, WI. (August 19, 2010) - Younkers announced that its semi-annual Community Day event will be held on Saturday, November 13, 2010.  Non-profit groups may sign up now at www.communitydayevent.com to request event booklets and begin selling  to raise funds for their organization.   The savings booklets are to be used on Community Day.

Successful organizations have raised thousands of dollars by participating in this event.  View testimonials on www.communitydayevent.com and find out first-hand what groups are saying about their success and learn more about how non-profits can benefit from this event. In 2009, over $10 million was raised by participating nonprofit organizations through the Community Day events.

Eligible Community Day organizations include local 501C-3 nonprofit organizations and schools.  Non-profit groups sell savings booklets for $5 and, in return, the purchaser receives a $10 off coupon with virtually no exclusions. Plus seven additional coupons as well as exclusive online savings and Bonus Buy offers on Saturday, November 13.  The organization keeps 100% of the $5 donation.

"Providing this fundraising opportunity is extremely important to our company," said Bud Bergren, president and chief executive officer of The Bon-Ton Stores, Inc. "The event provides non-profits groups with the resources to raise funds which support the community and fulfill their mission."

The Bon-Ton Stores, Inc. operates 278 stores, including 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under the Parisian nameplate, stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.

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SERVE YOUR COMMUNITY BY DONATING TO GOODWILL® DURING

THE YOUNKERS GOODWILL SALE EVENT

Earn a Discount at Younkers Through Donations to Goodwill


MILWAUKEE, WI (March 4, 2010) ? The economy is showing signs of recovery, but a new survey from the National Association for Business Economics shows that job growth will likely be slow for the next couple of years. People who are already dealing with long bouts of unemployment need help to find jobs and take care of their families. By donating clean, gently used clothing and textiles during the semi-annual Goodwill Sale at Younkers stores, donors can help those individuals obtain job training and employment and receive a discount on new merchandise at the same time.


The Goodwill Sale at Younkers stores will take place from Wednesday, March 10, 2010, through Wednesday, March 24, 2010. Consumers who donate clothing and textiles at Younkers will receive a discount coupon for every item donated. The coupon can be used at Younkers locations for 20% off apparel, shoes and accessories, and 15% off cosmetics, fragrances and home store merchandise. Certain items, including electronics and toys, qualify for a 10% discount.


Donations will be sold in Goodwill stores, where the revenues fund job training programs, employment placement services and other community-based services for people with disabilities, those who lack education or job experience and others facing challenges to finding employment.


"Donating items you no longer need to Goodwill is a simple act of charity anyone can do and directly benefits people in your local communities," said Jim Gibbons, president and CEO of Goodwill Industries International. "Your donations allow Goodwill to provide the job training services that people need to build their careers, be independent and create a positive impact on their communities."


Every customer who donates at Younkers during the Goodwill Sale is contributing an "Act of Goodwill" to help others. People who pledge their support for Goodwill's mission and register their commitment on the www.millionactsofgoodwill.com website, will receive an exclusive 25% discount in-store coupon. Those who register on the website will also have a chance to play the Spin to Win game and be entered in the $1,000 cash prize sweepstakes.


As people clean out their closets this spring, Younkers and Goodwill urge donors to carefully decide what they do with items they no longer need. The Goodwill Sale generates millions of pounds of donations for Goodwill, a nonprofit organization with a long history of strengthening families and communities. Every 42 seconds of every business day, a person served by Goodwill earns a good job, allowing them to pay for household expenses like food and child care, as well as allowing them to make long-term economic investments such as education or purchasing a home or car.


"The Goodwill Sale is more than a major sale event for our Company; it enables Goodwill to help those who need it most in our local communities," said Bud Bergren, president and chief executive officer of The Bon-Ton Stores, Inc. "The successful partnership between Younkers and Goodwill gives people an opportunity to help their neighbors who are building their job skills and careers."


About Goodwill Industries International

Goodwill Industries International is a network of 180 community-based, independent agencies in the United States, Canada and 13 other countries. One of the nation's top five most valuable and recognized nonprofit brands as well as a leading social services enterprise, Goodwill generates opportunities for people to achieve economic stability and build strong families and vibrant communities by offering job training programs, employment placement services and other community-based programs for people who have disabilities, lack education or job experience, or face other challenges to finding employment. To pay for its programs, Goodwill sells donated clothes and other household items in more than 2,300 retail stores and online at shopgoodwill.com. Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. More than 1.5 million people in the United States and Canada have benefited from Goodwill's career services. Goodwill channels 84 percent of its revenues directly into its programs and services. To find your local Goodwill, use the online locator at www.goodwill.org or call (800) 664-6577.


About The Bon-Ton Stores, Inc.

The Bon-Ton Stores, Inc., with headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 278 stores, including 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under the Parisian nameplate, stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc is an active and positive participant in the communities that it serves. The Goodwill Sale event is long standing charitable partnership the Company developed to support its Hometown commitment and build strong communities.


MILWAUKEE, WI. (January 13, 2010) - Younkers announced that its semi-annual Community Day event will be held on Saturday, February 27, 2010. Non-profit groups may sign up now by logging on to communitydayevent.com to request event booklets and begin raising funds for their organization. The savings booklets can be used at Younkers on Community Day. Successful organizations have raised thousands of dollars by participating in this event. View testimonials on communitydayevent.com and find out first hand what groups are saying and learn more about how non-profits can benefit from this event. In 2009, over $10 million was raised by participating nonprofit organizations through Younkers semi-annual Community Day events.


Eligible Community Day organizations include local 501C-3 nonprofit organizations and schools. Non-profit groups sell savings booklets for $5 and in return, the purchaser receives a $10 off coupon, plus more than $50 in special savings on products as well as coupons valid on regular and sale price merchandise on Saturday, February 27. The organization keeps 100% of the $5 donation. The Community Day event provides an opportunity for local 501C-3 organizations to raise the funds needed to support their missions.


"Providing this fundraising opportunity is extremely important to our company," said Bud Bergren, president and chief executive officer of The Bon-Ton Stores, Inc. "It enables us to make a difference in our communities and provide exclusive shopping offers to reward those who purchase a booklet to support their community."


The Bon-Ton Stores, Inc. operates 278 stores, including 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under the Parisian nameplate, stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.


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