Billy Unger, Betty White, Jamie Lee Curtis, Sigourney Weaver, Odette Yustman, and Kristin Bell in You AgainFriday, September 24, 11:30-ish: I attend a morning screening of You Again, and pretty much know what I'm in for as soon as the Touchstone Pictures logo appears: a brightly lit, jauntily scored, aggressively manic entertainment with plenty of "heart" and no laughs whatsoever. (I half-expect a Tim Allen cameo, but instead get a Dwayne Johnson cameo, which probably should've been more expected.)

Jesse Eisenberg and Kristin Stewart in AdventurelandADVENTURELAND

My first awareness of writer/director Greg Mottola's Adventureland came at Christmastime, when some family members and I saw a trailer for the comedy before, of all things, a screening of Doubt. The movie's my-summer-at-an-amusement-park setup looked kind of promising, but given the preview's one-liners and visual gags, the supporting cast (Bill Hader, Ryan Reynolds, Kristen Wiig), and Mottola's credit as the director of Superbad, it seemed like an incredibly inappropriate teaser to run before John Patrick Shanley's nonsecular drama. When the trailer ended, my brother and I shared an incredulous look and a chuckle at the apparent incongruity. "Know your audience," he said with a laugh.

Katherine Heigl, Leslie Mann, Seth Rogen, and Paul Rudd in Knocked UpKNOCKED UP

A few hours before I saw the film, a friend asked if I was looking forward to Knocked Up, and as a devoted fan of writer/director Judd Apatow, I responded, only half-jokingly, that I was because "Judd Apatow is going to save movie comedy." After seeing the movie, I'm not sure there was reason to even half-joke: Judd Apatow just might save movie comedy. Over the past 10 years, there are only a handful of TV series that hold a candle to Apatow's Freaks & Greeks and Undeclared, and his directorial debut The 40-Year-Old Virgin is pretty much the current dirty/sweet-comedy standard-bearer; Knocked Up suggests that beyond being a sensational entertainer, Apatow may be that rare comic pioneer who is also (gasp!) a comedic artist.