~The Bon-Ton Stores, Inc. Charge Against Breast Cancer™~

MILWAUKEE, WI. (October 4, 2010) Younkers and Herberger's announced today the official kick-off to National Breast Cancer Awareness Month with special promotions to support breast cancer research at The Holden Comprehensive Cancer Center.

Now until October 30, Younkers and Herberger's will have a "Pink Shop" set-up in every store with a portion of the proceeds from the sale of each item in the shop being donated to fund breast cancer research. A special collection of over 20 items will be sold in the Pink Shop for men, women and children, many of which are exclusive items to the stores such as a photo key chain, $5; a Bath and Body tote, $19.99; Studio Works embroidered fleece sweatshirts, $16.98; Breckenridge fleece cardigan, vests, and tee's, $22.99; and an Aromatique pink candle for $18.50 plus items from top vendors such as Colombia, Champion, Karen Neuburger and Clinique. All items are available for purchase in-store and several items are available online at www.younkers.com or www.herbergers.com during the month of October.

"For more than 10 years, the contributions from our "Charge Against Breast Cancer" programs have funded important research, which is critical to find a cure for this disease," said Bud Bergren, President and CEO of The Bon-Ton Stores, Inc. "During October, our goal is to raise $150,000, and we believe our customers share our commitment to this cause."

All of Younkers and Herberger's donations from their Iowa stores will go to The Holden Comprehensive Cancer Center, which is Iowa's only National Cancer Institute (NCI)-designated comprehensive cancer center. NCI-designated comprehensive cancer centers are recognized as the leaders in developing new approaches to cancer prevention and cancer care, conducting leading research and educating the public about cancer. Visit the center online at www.uihealthcare.com/cancer.

In addition to offering customers a great shopping experience, Younkers, Herberger's and the entire family of Bon-Ton Stores support its communities by promoting and raising money and awareness for non-profit organizations, like its Goodwill Sale and Community Day event. Through its partnerships with non-profit organizations, Bon-Ton touches its customers in all of its communities as well as their friends and family members who benefit from these organizations.

The Bon-Ton Stores, Inc. operates 277 stores, including 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.

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"The QC Celebrates History at New Location"

Royalty, comedy swordsmen and pirates will invade the Quad Cities on October 9/10th as the 6th annual FOUR KINGDOMS RENAISSANCE & PYRATE FAIRE sets up on new grounds with a different look on the back fields of Rock Island's Camelot KOA Campgrounds.

This year's edition of the festival will be particularly different as it's under the management of veteran Renaissance faire performer and staffer Bruce Eyton of Minneapolis. His SwordintheStone Productions is pulling together a wide variety of stage acts, artisan merchants, educational demonstrators and comic village characters who will bring the virgin woodland setting to life.

Eyton, himself, is a fencing instructor and stage combat professional who has had several of his A-list comedy shows toured around the country.

Gregory Schmidt of Festivals International and publisher of the Regional Renaissance Reporter reports, "Bruce Eyton has the spirit and gumption to enhance this event by virtue of being one of the most avid Renaissance fest performers and Medieval faire supporters that I know. I'm confident that his re-branding of the Quad Cities history event will be a success."

The move to the back woods and open prairie acres behind the KOA Camelot main property will provide the Renaissance/Pyrate faire with a more authentic setting for a royal festival celebration. It also gives the incoming pirates a waterfront atmosphere.

The Four Kingdoms Renaissance and Pyrate Faire will run on Columbus Day Weekend (Saturday, Oct 9 & Sunday, Oct 10) from 11am to 6pm as a "rain or shine" event.

It will take place at 2311 78th Avenue West in Rock Island, Illinois, on the undeveloped grounds behind the Camelot KOA Campgrounds with plenty of free parking.

Admission will be $10 at the gate for adults ($9 in advance and $15 for 2-day pass)) with military personnel, seniors & students at $7. Kids under 6 are free and there are group discounts.

For further event information check www.fourkingdoms.com or contact info@fourkingdoms.com (612) 356-4966.

For location and camping information go to www.riqckoa.com or contact #309-787-0665 (888) 562-4502.

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September 27, 2010

Skip-a-Long Child Development Services is naming its "Business Volunteer of the Year" as part of its 40th birthday party today. Also on hand for the celebration are Representative Pat Verschoore and Rock Island Dennis Mayor Pauley.

Skip-a-Long Child Development Services opened its doors forty years ago--on August 24th --with one student and grant monies from the state, local  churches, individuals, businesses and the Deere Foundation. Today there are four campuses in the Quad Cities serving more than 900 children on a daily basis.

As a way to celebrate its past and look forward to its future the centers are hosting birthday parties during the month of September and organizers are putting out the call for all alumni to come visit the campus they attended years ago.

The Rock Island party will take place from 12:00 pm until the center closes with a cookout for all alumni, parents and staff. There is a short awards program at noon to recognize family and business volunteers. State Representative Pat Verschoore and the Mayor Dennis Pauley, will speak at the program and then cut the special birthday cake for all the children. The media is invited to attend.

WHO: Rock Island Skip-a-Long Child Development Center WHAT: Birthday party with dignitaries, alumni, staff and friends

WHEN: Monday, September 27th party at the Rock Island campus (1609 4th Street) Noon cookout and program with Mayor Pauley and Rep. Verschoore

WHY: To celebrate the oldest child care center in the Quad Cities

SAVE ON THE TOP TEN FALL FASHION TRENDS AT YOUNKERS AND DONATE TO GOODWILL

MILWAUKEE, WI - As top designers head to New York Fashion Week, look no further than Younkers stores to get the latest trends for fall.  With the semi-annual Goodwill Sale taking place from September 15-29 at Younkers stores, now is the best time to update your wardrobe for the new season.  Customers who make Goodwill donations of clean, gently-used clothing and home textiles at Younkers stores will receive discount coupons toward the purchase of new merchandise.

Donations will be sold in Goodwill stores, where the revenues fund job training programs, career and other community-based services for people with disabilities, those who lack education or job experience and others facing challenges to finding employment.  Donating the things you no longer need to Goodwill is a simple way to give back to your community and make room for these top ten fall fashion trends to update your wardrobe.

Top Ten Fall Fashion Essentials

1. Embellished tops with jewelry, sequins and zipper trims

2. Military inspired utility jackets with hardware detail

3. Fur details?on vests, jackets, collars and bags

4. Over the knee boots

5. Accessories with attitude--bold statement necklaces, flirty handbags with feminine detail

6. Chunky Infinity scarves

7. Ruffles & ruffle detail on cardigans, tops and vests

8. Long over lean Tunic tops with skinny pants or jeggings

9. Color trends include Neutrals, like camel, grey and olive green, with punches of red, deep purples and rusty oranges

10. Rich luxe fabrics, from lace to velvet to brocade and lots of sequin detai

One coupon is given per item donated. The coupon can be used at Younkers locations for 20-percent off regular or sale price apparel, fine jewelry, shoes and accessories, and 15-percent off cosmetics, fragrances and home store merchandise. Certain items, including furniture, electronics and toys, qualify for a 10-percent discount.

"When you donate to Goodwill, you are helping people in your community find jobs and care for their families," said Jim Gibbons, president and CEO of Goodwill Industries International.  "The Goodwill Sale with Younkers helps communities grow stronger by providing a boost in donations that allows Goodwill to continue providing the employment services people need to be independent."

"The Goodwill Sale allows our customers to get new fall fashion merchandise at outstanding values and at the same time support a great cause," said Bud Bergren, president and chief executive officer of The Bon-Ton Stores, Inc.  "The Goodwill Sale exemplifies our commitment to the communities in which we operate."

Customers who register their donations on http://millionactsofgoodwill.com will receive a 25 percent off coupon to use during the Goodwill Sale.  You can also play the site's "Spin to Win Instant Win Game" daily for a chance to win a $100 gift card, and be automatically entered in the sweepstakes for a chance to win a shopping spree worth $1000.

ABOUT GOODWILL INDUSTRIES INTERNATIONAL
Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with 14 affiliates in 13 other countries. Goodwill is one of North America's top five most valuable and recognized nonprofit brands as well as a leading social services enterprise (Source: Cone Nonprofit Power Brand 100, 2009). Goodwill agencies are innovative and sustainable social enterprises that fund job training programs, employment placement services and other community-based programs by selling donated clothing and household items in more than 2,400 retail stores and online at shopgoodwill.com. Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food service preparation, and document imaging and shredding. In 2009, nearly 2 million people in the United States and Canada benefited from Goodwill's career services. Goodwill channels 84 percent of its revenues directly into its programs and services. To find a Goodwill location near you, use the online locator at www.goodwill.org, or call (800) 741-0186. Twitter: @GoodwillIntl. Facebook: GoodwillIntl.

ABOUT THE BON-TON STORES

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 278 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc is an active and positive participant in the communities that it serves. The Goodwill Sale event is long standing charitable partnership the Company developed to support its Hometown commitment and build strong communities.  For further information, please visit the investor relations section of the Company's website at http://investors.bonton.com.