~The Bon-Ton Stores, Inc. Charge Against Breast Cancer™~
MILWAUKEE, WI. (October 4, 2010) Younkers and Herberger's announced today the official kick-off to National Breast Cancer Awareness Month with special promotions to support breast cancer research at The Holden Comprehensive Cancer Center.
Now until October 30, Younkers and Herberger's will have a "Pink Shop" set-up in every store with a portion of the proceeds from the sale of each item in the shop being donated to fund breast cancer research. A special collection of over 20 items will be sold in the Pink Shop for men, women and children, many of which are exclusive items to the stores such as a photo key chain, $5; a Bath and Body tote, $19.99; Studio Works embroidered fleece sweatshirts, $16.98; Breckenridge fleece cardigan, vests, and tee's, $22.99; and an Aromatique pink candle for $18.50 plus items from top vendors such as Colombia, Champion, Karen Neuburger and Clinique. All items are available for purchase in-store and several items are available online at www.younkers.com or www.herbergers.com during the month of October.
"For more than 10 years, the contributions from our "Charge Against Breast Cancer" programs have funded important research, which is critical to find a cure for this disease," said Bud Bergren, President and CEO of The Bon-Ton Stores, Inc. "During October, our goal is to raise $150,000, and we believe our customers share our commitment to this cause."
All of Younkers and Herberger's donations from their Iowa stores will go to The Holden Comprehensive Cancer Center, which is Iowa's only National Cancer Institute (NCI)-designated comprehensive cancer center. NCI-designated comprehensive cancer centers are recognized as the leaders in developing new approaches to cancer prevention and cancer care, conducting leading research and educating the public about cancer. Visit the center online at www.uihealthcare.com/cancer.
In addition to offering customers a great shopping experience, Younkers, Herberger's and the entire family of Bon-Ton Stores support its communities by promoting and raising money and awareness for non-profit organizations, like its Goodwill Sale and Community Day event. Through its partnerships with non-profit organizations, Bon-Ton touches its customers in all of its communities as well as their friends and family members who benefit from these organizations.
The Bon-Ton Stores, Inc. operates 277 stores, including 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.
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