Four years ago during the last Republican gubernatorial primary, dairy magnate Jim Oberweis was sharply and widely criticized for running fake newspaper headlines in his TV ads. Now, it's happening again with a different wealthy gubernatorial hopeful.

Republican Andy McKenna's latest TV ad stays with his original theme of former Governor Rod Blagojevich's hair. The spot begins the same as his first ad, with a visual of a Blagojevich-like wig on top of the Statehouse and a Blagojevich look-alike walking into the shot. McKenna's first TV ad placed the wig on several previous governors, including George Ryan and Dan Walker, as well as on a baby. The hair is supposed to be a metaphor for the state's history of corruption.

The McKenna ad's announcer then claims the state faces an $11-billion deficit while "Governor Quinn hides the truth." The accompanying visual is the phrase: "Quinn hides the truth," and a reference to a November 18 Chicago Tribune article.

Trouble is, the Tribune published no such article with that headline. The article itself is about a contentious public debate between Quinn and his Democratic primary rival Dan Hynes, but nowhere in the article does Hynes accuse Quinn of "hiding" anything.

If you ever wondered whether Governor Pat Quinn would do whatever it takes to win re-election, all you need to do is look at his latest TV ad.

The spot is perhaps the most misleading TV advertisement of the season so far, but it packs quite a wallop. Quinn cannily "accuses" his Democratic primary opponent, Comptroller Dan Hynes, of having "signed off on every single state check."

"Now Hynes claims he'll cut the budget line by line, but as comptroller for 12 years he signed off on every single state check," the Quinn ad alleges.

The Quinn campaign claimed after the ad aired that they were trying to say that Hynes' statutory check-signing duties meant he ought to know what the budget is all about already and that Hynes shouldn't need to go over the budget line by line after he's elected to figure out where to cut waste and over-spending.

While the Quinn campaign's explanation for why they worded the attack ad the way they did is an interesting afterthought, if you watch the spot carefully you'll see that what it's really trying to say is Hynes is somehow responsible for the mess the state is in.

A few weeks ago, I asked a top Republican what his party's plan was in the ongoing war over campaign-finance reform.

"We are not for some sham ethics bill," the official said, then added with tongue slightly in cheek, "We stand with the reformers, until they capitulate, then I'm not sure where we stand, but I'll let you know."

The Republicans are badly outnumbered in both the Illinois House and Senate, they don't raise as much money as the Democrats, their party has been on the outs with voters since Governor George Ryan went down in flames and President George W. Bush alienated most of the state.

So the Republicans did the politically smart thing and eagerly professed their undying love for reform and pledged their never-ending loyalty to those plucky reformers -- all the while using the reform issue and the reform groups as a partisan sledgehammer against the Democrats. It was a smart political play.

Underdog Democratic U.S. Senate candidate David Hoffman has a new poll that purports to show that he's in the hunt, but the camp of primary Democratic rival Alexi Giannoulias says there's no way the poll is accurate.

Hoffman's survey of 505 likely Democratic primary voters was conducted October 2 through 4 by Hart Research Associates. The initial head-to-head has state Treasurer Giannoulias leading with 18 percent, followed by Urban League President Cheryle Jackson at 7 percent and 5 percent for former Chicago Inspector General Hoffman.

The Giannoulias campaign, however, points to a poll it took July 28 through August 2 that had their guy at 45 percent, with 17 percent for Chris Kennedy and 13 percent for Jackson. No way, they say, could they be as low as Hoffman's poll shows.